Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Geotechnical Engineering Podcast (TGEP) provides engineering career advice and success stories specifically for geotechnical engineers. Jared M. Green, PE, D. GE, F.ASCE, NOMA, Principle at Langan Engineering and Award-Winning Geotechnical Practice Leader hosts the show and showcase geotechnical engineering projects and professionals. Topics covered include but are not limited to large diameter foundations, design-build, energy foundations, ground anchor systems, career planning tips, unsaturated soil mechanics, geosynthetics, soil erosion, dynamic compaction, earthquake engineering and more.
The Geotechnical Engineering Podcast (TGEP) provides engineering career advice and success stories specifically for geotechnical engineers. Jared M. Green, PE, D. GE, F.ASCE, NOMA, Principle at Langan Engineering and Award-Winning Geotechnical Practice Leader hosts the show and showcase geotechnical engineering projects and professionals. Topics covered include but are not limited to large diameter foundations, design-build, energy foundations, ground anchor systems, career planning tips, unsaturated soil mechanics, geosynthetics, soil erosion, dynamic compaction, earthquake engineering and more.
In this episode, I talk with Simon Boone, P.G., director of engineering at GeoStabilization International®, about the power of geohazard mitigation to safeguard communities, build a resilient future, and create safer, stronger infrastructure through proactive planning and innovative solutions. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the […] The post Exciting Innovations in Geohazard Mitigation You Need to Know – Ep 120 appeared first on Engineering Management Institute .…
In this episode, I talk with Shawn Lapain, P.Eng, senior geotechnical engineer at AECOM, about the groundbreaking innovations in pavement design and rehabilitation that keep roads resilient in the harshest environments, from scorching deserts to icy tundras. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the Questions We […] The post Insider Tips to Advance Pavement Design With Outstanding Results – Ep 119 appeared first on Engineering Management Institute .…
In this episode, I talk with Miranda Slomkowski, EIT, regional manager at Menard USA, about the game-changing innovations in design, materials, and construction techniques showcased at the Geo-Structures 2024 conference and their transformative impact on the future of geotechnical engineering. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of […] The post Breakthrough Building Techniques Revealed at the Geo-Structures Conference – Ep 118 appeared first on Engineering Management Institute .…
In this episode, I talk with Sonia Sorabella Swift, P.E., director of engineering at Menard USA, about how rigid inclusions and piles enhance safety and durability in modern construction. We break down their function and impact on buildings, bridges, and infrastructure. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some […] The post The Truth About Rigid Inclusions That Will Make Modern Construction Safer – Ep 117 appeared first on Engineering Management Institute .…
In this episode, I talk with Rajat Gangrade, PhD, PE, technical advisor in geotech and tunneling at HNTB, about tackling spatial uncertainty in geotechnical engineering. Discover how advanced modeling, data visualization, and cutting-edge tools are transforming risk assessment and decision-making. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of […] The post Innovative Solutions for Spatial Uncertainty in Tunnel Construction – Ep 116 appeared first on Engineering Management Institute .…
In this episode, I talk with Kow Eshun, PE, PMP, vice president at Civil & Environmental Consultants, Inc., about how being a successful leader involves balancing the technical demands of geotechnical engineering with leadership and project management responsibilities to achieve successful project outcomes. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here […] The post Top Qualities of a Successful Leader in Geotechnical Engineering – Ep 115 appeared first on Engineering Management Institute .…
In this episode, I talk with Izabelle McGarvey, EIT, a design engineer at Menard USA, on how innovative sustainability is reshaping geotechnical engineering to meet the challenges of climate change and resource scarcity in foundational projects like tunnels and infrastructure. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some […] The post How Innovative Sustainability Is Remarkably Changing Geotech – Ep 114 appeared first on Engineering Management Institute .…
In this episode, I dive into how embedded temperature sensors in concrete are revolutionizing the way engineers address climate challenges, enabling early issue detection and fortifying infrastructure to withstand extreme weather. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are Some of the Key Points Discussed About How to Tackle […] The post How to Tackle Climate Challenges With Embedded Temperature Sensors – Ep 113 appeared first on Engineering Management Institute .…
In this episode, I talk with Michael Reader, CEO, and principal geotechnical engineer at Group Delta Consultants, about overcoming engineering challenges in billion-dollar projects, from unexpected surprises to managing budgets and navigating regulations on California’s most complex infrastructure developments. Engineering Quotes: Here Are Some of the Questions We Ask Michael: How does your independent approach […] The post How to Overcome Engineering Challenges in Billion-Dollar Projects – Ep 112 appeared first on Engineering Management Institute .…
In this episode, we talk with Eddie Chiarelli, vice president at New York Concrete Corp. & Strata Industries Corp, about tackling mega engineering projects like the Gateway Tunnel. Discover how innovative strategies, strong teamwork, and a focus on how sustainability can help overcome the challenges of large-scale construction. Engineering Quotes: Here Are Some of the […] The post How to Overcome Challenges in Mega-Engineering Projects – Ep 111 appeared first on Engineering Management Institute .…
Digital twin technology is revolutionizing industries by creating real-time virtual replicas of complex systems. These digital models provide valuable insights, helping businesses optimize performance, predict issues, and streamline operations. With recent advancements, the potential of digital twins is rapidly expanding, making them a key driver of innovation across various sectors. The post The Best Practices for Using Digital Twin Technology in Geotech – Ep 110 appeared first on Engineering Management Institute .…
Getting involved in professional services can be a game-changer for your career. It opens the door to exciting new opportunities, helps you sharpen your skills, and boosts your professional reputation. By engaging with these activities, you build valuable connections and position yourself for long-term success in your field. The post The Impact of Professional Services in Geotechnical Engineering – Ep 109 appeared first on Engineering Management Institute .…
Struggling with the geotechnical engineering talent gap? Uncover game-changing solutions that can help you stay ahead and drive the industry's future forward. The post The Challenges of Entering Into the Competitive Geotechnical Engineering Industry – EP 108 appeared first on Engineering Management Institute .…
In this episode, we talk with Kirsten Wilde Grant, P.E., a project engineer in Schnabel Engineering’s Geostructural group, about the challenges and intricacies of bottom-up retaining wall construction, and emerging trends and technologies shaping the future of geotechnical engineering. Engineering Quotes: Here Are Some of the Questions We Ask Kristin: Can you explain bottom-up retaining […] The post Mastering The Intricacies Of Building A Superior Bottom-Up Retaining Wall – Ep 107 appeared first on Engineering Management Institute .…
In this episode, I discuss the best Master’s programs in geotechnical engineering worldwide. From earthquake-resistant designs in Japan to sustainable projects in the Netherlands, I highlight the top Master’s program options for advancing your career. Whether you’re a student or a pro, join me for an exciting look at global opportunities in geotechnical engineering. ***The […] The post Choosing the Best Master’s Program in Geotechnical Engineering – Ep 106 appeared first on Engineering Management Institute .…
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