Curb Appeal podcast

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How the Phair-Hinton Group Seamlessly Markets Their Real Estate Listings 20:28

47 weeks 전20:28

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20:28

Get ready to be inspired by Kim Thomson, Listing Manager at the Phair-Hinton Group Keller Williams Realty, as she shares her success story with Virtuance's real estate photography services. Discover how Virtuance's easy-to-use website and scheduling platform have saved Kim time and helped her excel in the real estate industry. We are proud to partner with the Phair-Hinton Group and capture stunning real estate listings together. Elevate your listings' visual appeal and shorten your time on the market by trying Virtuance today. Kim's success can be yours too! Virtuance truly takes care of everything from start to finish. Their online platform allows Kim to efficiently input property details, select services, and schedule photo shoots, freeing up her time to focus on other important tasks. With Virtuance's partnership discount, the Phair-Hinton Group can maintain their budget while receiving top-notch images. Their clients are consistently impressed by the high-quality, crisp, clear images that positively reflect their brand. Kim especially loves the blue sky guarantee enhancement, which helps clients visualize a property's potential even on gloomy days. The network of professional photographers at Virtuance is incredible. They are reliable and consistently deliver a level of quality that matches the Phair-Hinton Group's expectations. Through Virtuance's services, they've addressed scheduling issues, pricing concerns, and quality and reliability matters. The outstanding customer service team is always there to assist with any questions or adjustments, making Kim's job much easier. Virtuance has greatly contributed to the success of the Phair-Hinton Group's real estate listings.…

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Lead Gen Playbook: How to Generate Cost-Effective Real Estate Leads 23:36

51 weeks 전23:36

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23:36

Are you tired of lead generation draining your resources and not providing quality leads? It's time to give your wallet a break! At Virtuance, we understand the importance of cost-effective lead generation strategies for real estate agents - which is why we're excited to share our latest webinar: "The Lead Gen Playbook: How to Generate Cost Effective Real Estate Leads". In this short session, led by real estate marketing expert Rachel Gombosch, you'll learn about budget-friendly and effective marketing strategies that can automate and streamline your lead generation efforts while saving you time and money. We know that real estate lead generation can be a challenging and costly task. That's why we're committed to providing innovative solutions that are both efficient and affordable. We'll discuss lead generation ideas that won't break the bank! You can expect to learn strategies and tactics that will help make your lead generation efforts not only effective this season, but also friendly to your budget.…

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How SkyRun Breckenridge Improved Marketing and Increased Vacation Rental Bookings 15:18

1 year 전15:18

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15:18

Welcome to the vacation rental testimonial video featuring Taylor McCreary of SkyRun Breckenridge. Discover how investing in Virtuance's suite of services has brought significant success to SkyRun Breckenridge. In this video, Taylor McCreary, the Director of Business Development at SkyRun Breckenridge, shares how Virtuance emerged as a comprehensive solution for their real estate photography needs, addressing their challenges and transforming their operations. With Virtuance, they have achieved marketing consistency and a quicker turnaround time, improving their overall marketing strategy and generating more leads through their website and social media channels. One of the remarkable successes experienced by SkyRun Breckenridge is the 6 to 8 percent increase in bookings for vacation rental homeowners who reinvested in their homes with a Virtuance photo shoot. This increase translates to an additional month of occupancy! Virtuance's commitment to delivering standardized, high-quality products through their photography services has positively impacted SkyRun Breckenridge's brand image. They maintain a premium standard, ensuring consistent visuals across all platforms. The online platform provided by Virtuance has streamlined SkyRun Breckenridge's scheduling process. Quick input of property details, service selection, and efficient scheduling of photo shoots have greatly improved their operational efficiency. Partnering with Virtuance has elevated SkyRun Breckenridge's marketing strategy. The consistent and captivating visuals enhance their SEO on channel platforms and greatly improve the marketing for their property listings. As a result of reinvesting in Virtuance shoots, SkyRun Breckenridge's homeowners have experienced an average booking increase of between 6 and 8 percent. One homeowner is even earning $10,000 more year over year, showcasing the remarkable impact of this investment.…

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From Likes to Leads: How to Maximize Lead Generation with Social Media 21:38

1 year 전21:38

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21:38

Want to supercharge your lead generation game and skyrocket your success? In today's fiercely competitive market, your online presence is more crucial than ever, and social media is the key to unlocking a goldmine of potential leads. Don't miss our latest expert-led episode, where Rachel Gombosch unveils the art of harnessing the power of social media platforms to generate leads that will fuel your business growth! Get ready to learn how to craft captivating social media content, unravel the secrets behind killer campaigns that convert, position yourself as the go-to local real estate authority, and establish an unforgettable online brand. This episode will equip you with the essential tools and proven strategies to drive data-driven success. Learn how to measure your social media lead generation ROI like a pro and take your real estate business to new heights. You will learn how to: ⭐️ Craft irresistible social media content that captures your audience's attention ⭐️ Discover the secrets behind high-converting campaigns ⭐️ Establish yourself as the local real estate authority ⭐️ Make a lasting impression with your online brand…

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5 Ways to Turn Real Estate Clients into Lead Generators 26:35

1 year 전26:35

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26:35

Ready to take your real estate success to new heights? It's time to tap into the power of referrals and transform your existing clients into lead generators! In this fiercely competitive market, building a successful referral marketing strategy is the key to enhancing your reputation and generating a consistent stream of high-quality leads. 🏆 Join us as Rachel Gombosch dives deep into the strategies that will help you cultivate strong relationships with your past and current clients, implement impactful referral programs, and create a system for achieving consistent referrals. 🤝 Don't let this opportunity slip away! Discover the secrets to harnessing the incredible power of referrals and leverage your existing client base to fuel your real estate success. You will learn: ⚡️ The importance of referrals in real estate and how real estate referrals work ⚡️ How to tap into your sphere of influence and unleash the potential of word-of-mouth recommendations and who gives the best real estate referrals ⚡️ Strategies for cultivating strong relationships with your clients ⚡️ Implementing referral programs that work wonders ⚡️ Creating a system for consistent referrals that keep your business thriving 📈…

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Brokerage Success: How Virtuance Supports Brand Consistency & Streamlines Photography Operations 27:37

2 years 전27:37

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27:37

In this episode, we unveil an inspiring real estate success story that showcases how innovation can revolutionize the industry. Join us as we sit down with Rick Ellis and Katie Sharp from Berkshire Hathaway HomeServices Texas Realty to explore their remarkable journey toward achieving marketing excellence through Virtuance. Discover the challenges faced by Berkshire Hathaway HomeServices Texas Realty before embracing Virtuance's cutting-edge solutions. Hear how Virtuance's HDReal® algorithm transformed the quality of property photos, making them stand out in the market. Learn about the seamless and time-saving solutions Virtuance provides, including simplified photo scheduling. Understand the competitive edge gained by using Virtuance's comprehensive marketing suite and dedicated property websites. Get insights from agents who witnessed outstanding results and discover how Virtuance became an invaluable tool for experienced and new real estate professionals. Whether you're a real estate enthusiast or a professional seeking innovative marketing solutions, this episode offers a wealth of insights and inspiration. Tune in now and elevate your knowledge of real estate marketing! 🔗 Explore Virtuance's services: https://www.virtuance.com/ 🎙️ Subscribe to Curb Appeal for more real estate success stories and industry insights.…

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Unmatched Quality: How Logan Abrams Leverages Virtuance's Quality and Consistency to Stand Out in His Market 16:27

2 years 전16:27

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16:27

Join us as we sit down with Logan Abrams, the Part Owner and Managing Broker of Realty One Group Revolution in Charlotte, North Carolina. Logan shares his incredible journey in real estate, spanning almost two decades, and how he's achieved tremendous success while building lasting relationships with his clients. If you're a real estate professional looking to boost your marketing and sales game, while streamlining your operations, don't miss this insightful conversation with Logan Abrams. Learn how Virtuance can be your secret weapon for success in the competitive real estate market!…

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Capturing Success. How Yamuna Benedict of Realty ONE Group Achieves Real Estate Excellence with Virtuance 17:03

2 years 전17:03

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17:03

In the latest episode of Curb Appeal, join us as we chat with Yamuna Benedict, a successful Realty ONE Group real estate agent who has been partnering with Virtuance for a year. Yamuna shares her inspiring journey into the real estate industry and the importance of connecting with people rather than just houses, and how that connection can be created through the visuals you use to market your listings. Discover the key features Yamuna looks for in a real estate photographer, and how Virtuance's services have made her life easier by providing a one-stop-shop for all her marketing needs. From crystal-clear windows to accurate portrayals of properties, find out how Virtuance's quality services have impressed her clients and helped sell properties faster. Don't miss this episode packed with valuable insights for real estate professionals at all levels!…

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Client Education in a Changing Market: 5 Tips 15:33

2 years 전15:33

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15:33

EPISODE SUMMARY According to our 2023 Real Estate Marketing Trends, most real estate professionals felt challenged in 2022 when educating their clients about the home-buying process. Taking this into consideration, it is hardly surprising that most professionals in 2023 will focus on improving client experiences and becoming experts in educating consumers as one of their goals. Educating your clients on market trends is more imperative than ever in 2023 as a real estate professional. When it comes to helping clients better understand a real estate market in flux, real estate agents are the go-to resource. However, when it comes to educating clients in an ever-evolving industry, it can be challenging to determine the right approach. In this episode, our host Rachel Gombosch explores five strategies real estate professionals should use to become experts at educating their clients. Also, she discusses how significant it is to focus on the client experience to create a successful business and support a successful transaction process. With these practical tips, you can smoothly navigate client questions and concerns to ensure you set the appropriate expectations and provide the best environment for your client.…

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4 Efforts to Maximize Your Social Media Impact as a Real Estate Professional 16:17

2 years 전16:17

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16:17

EPISODE SUMMARY The importance of utilizing social media as a real estate professional cannot be overstated. With more real estate professionals actively using social media for their business, it has become an indispensable tool to establish brand presence, showcase properties, and engage with a wider audience. Furthermore, a consistent and strategic social media presence enables realtors to foster trust and forge strong relationships with their clients, ultimately driving long-term success in the industry. Utilizing social media allows you to share engaging content, such as virtual tours and high-quality property images, which generates more leads. Social media can also be a beast, especially since most real estate professionals are independent contractors who must prioritize running their businesses. In this episode, our host Rachel Gombosch explores four easy and practical ways to integrate social media into your routine, allowing you to maximize your social impact. Using these game-changing strategies, you will be able to manage your time efficiently and impact your real estate business for the better. Don't miss this opportunity to learn how to make social media work for you, and stay ahead of the curve in this ever-evolving industry!…

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Become Known. 15 Real Estate SEO Keywords to Boost Your Online Presence 22:01

2 years 전22:01

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22:01

EPISODE SUMMARY Real estate SEO keywords are key words and phrases used by real estate professionals to increase their website's visibility on search engine result pages. These keywords should be tailored to the type of property, locality and target market of the business in order to ensure that they appear frequently when potential customers search for local businesses. Focused keyword research is essential for successful ranking in search engine results, so it is important for a business to review keyword performance regularly and update its list of targeted terms accordingly. Additionally, incorporating local events and news into content can further boost a business' rankings by providing fresh content that includes relevant keywords. You'll rank higher on search engines when you research what your target audience commonly searches and build content around that, ensuring your blog and website are seen by the right people-which means more sales and leads! There is no doubt that SEO can sound intimidating at first, yet host Rachel Gombosch breaks it down into useful tips and basic information, identifies the top real estate keywords you should be using, and discusses why SEO is important for real estate marketing in the first place.…

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Win Big in 2023. 4 Real Estate Marketing Trends to Follow This Year 19:42

2 years 전19:42

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19:42

Episode Summary 2022 has been a bumpy year for real estate. While the COVID-19 pandemic has eased its grip, the real estate market has shifted (and slowed down) considerably. Real estate professionals across the nation are reassessing their marketing strategies to gain leads and continually close deals as we enter 2023. And while we’ve been conducting surveys since 2019, one thing has remained the same, regardless of the market, agents’ top goals are to generate more leads, increase referrals, and sell listings faster and for more money. For our 2023 Real Estate Marketing Trends Report, Virtuance surveyed over 400 real estate professionals to learn more about their existing marketing efforts and business challenges in 2022 and their planned marketing strategy and goals in 2023. Listen in as host Rachel Gombosch breaks down the 4 trends you need to follow in the new year to build out your marketing strategy and crush your goals in 2023. Download to full 2023 Real Estate Marketing Trends report at virtuance.com…

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Real Estate Mentorship. How it Snowballs into Business Success with Top-Producer Rudy Johnson 36:50

2 years 전36:50

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36:50

Episode Summary In real estate, success breeds success. Understanding transaction processes, reading the market, and standing out from other real estate professionals becomes easier as you grow in your career - and one way to expedite your growth is through real estate mentorship. Finding a successful mentor at any stage of your career is crucial, not only when you're just starting your career but also as you mature. The insights and advice you receive from mentors will help you grow your business. Mentors can help you pitch your best qualities during listing appointments, and depending on their workload, they may even refer you to some clients. In this episode of Curb Appeal, our host Rachel Gombosch welcomes Rudy Johnson, CEO of RJ Estate, as well as a top-producing professional in the San Diego area. Rudy and Rachel discuss the value of having a mentor both in real estate and in all facets of life, and how Rudy's mentor helped him succeed through in-depth knowledge of real estate foundations. Moreover, they discuss quality resources to develop your business, the importance of holding your mentor accountable, and how to connect with your clients. Guest-at-a-Glance 💡 Name: Rudy Johnson 💡 What he does: Rudy is the owner and CEO of San Diego Brokerage RJ Estate. 💡 Company: RJ Estate 💡 Noteworthy: In addition to being recognized as a top 3% award-winning agent by the Pacific Southwest Association of REALTORS® in 2022, Rudy is known around San Diego as "The People's Realtor". Aside from Rudy's ability to care for clients, he is renowned for his ability to negotiate successfully. A background in athletics has provided Rudy with a strong foundation for his successful real estate career. 💡 Where to find Rudy: Instagram | Facebook | Website…

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Retaining Clients. How Remodelers Can Help Your Real Estate Business with Jenny Rice of Icon Building Group 45:59

3 years 전45:59

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45:59

Episode Summary It is common for real estate professionals to encounter buyer objections where the buyer does not like the rooms, the layout, the walls, or the overall interior design. In this case, remodelers can help real estate professionals present the buyer with new ideas and design a layout that fits a buyer's tastes and requirements. In this episode of Curb Appeal, Rachel Gombosch welcomes Jenny Rice from Icon Building Group, a Chicago-based remodeling company. Jenny and Rachel talk about the remodeling industry and the changes the industry has gone through over the past few years. They discuss the importance of cooperation between real estate professionals and remodelers for retaining a strong client base, what to look for in this type of partnership, and how to approach this market's current design trends. Guest-at-a-Glance 💡 Name: Jenny Rice 💡 What she does: Jenny is the owner of and remodeling consultant at Icon Building Group. 💡 Company: Icon Building Group 💡 Noteworthy: Jenny's work at Icon resulted in a 300% increase in backlog in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division, which she started from the ground up. Jenny has an artistic background, but she had no construction experience when she started the company over ten years ago with her husband. 💡 Where to find Jenny : Linkedin l Website Key Insights ⚡ The new construction side is slowing down, but remodeling is still very busy. Jenny and her husband founded Icon Building Group in 2008 where, in addition to the two of them, there was also a project manager. That year was not ideal for business, but they have persevered until today. Jenny notes that the market of construction companies and remodeling companies has changed compared to when they started. "The new construction side, in particular, is slowing down a bit, but like any market that has those big influxes and ups and downs, it's due to correct itself at some point. So, my thinking is we'll get back to more of a stabilized, much more predictable market. That said, we're still busy on the new construction side; it has slowed down. The remodeling side — still very busy, and I think we'll continue to be busy because it's a very different business model than new construction." ⚡ Interior remodeling expansion during COVID. COVID-19 has also changed our habits. It has influenced many industries and markets, including the remodeling industry. As Jenny explains, because of COVID-19 and the consequent online schooling and working from home, formal dining rooms and living rooms have become useless, and the most important thing is to make your home suitable for the new lifestyle. "It was an effort for all remodelers to try and keep up with this incredible influx of business that happened so quickly. The other thing that happened to remodeling during COVID was that people stayed home for two years and didn't really spend any money. So, suddenly, they had money. Not only did they have houses that needed stuff to do, but also they had some cash to do it." ⚡Trust is very important to the relationship between the realtor and the remodeler. Partnering with new construction or remodeling businesses can greatly assist real estate professionals in selling a home. Remodelers can help buyers visualize what a house could potentially be, and according to Jenny, they can also be helpful to real estate sellers who request remodeling to "hide" some flaws and attract a buyer. "[Realtors] need to have somebody whom they can call, whom they can trust, and who will handle this process for either their customer that's listed the house or their new buyer."…

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Ads that Work. The Benefits of Programmatic Advertising in Real Estate with Julianne Martin 39:14

3 years 전39:14

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39:14

Episode Summary Real estate professionals are constantly told to invest in their marketing tactics. The use of ads by real estate professionals is an excellent way to expand their marketing strategy! Advertising refers to a form of paid communication that promotes a service, product, or brand. Marketers use advertisements to help companies achieve their goals and increase revenue; in the process, they employ various platforms for advertising and attracting customers (Facebook ads, Google ads, YouTube ads, etc.). But many of these platforms are very limited in their targeting. That's why programmatic advertising may be the right solution, as it can help you reach your target audience at a more granular level. In this episode of Curb Appeal, our host Rachel Gombosch welcomes Julianne Martin, Partner and CMO at Above the Fold, a digital marketing company with a focus on programmatic advertising. Julianne and Rachel get into the benefits of programmatic advertising and why it should be part of every real estate professional's marketing strategy. They discuss programmatic advertising basics such as costs and the preparation process, and share resources for investing in programmatic advertising. Guest-at-a-Glance 💡 Name: Julianne Martin 💡 What she does: Julianne is a partner and CMO at Above the Fold. 💡 Company: Above the Fold 💡 Noteworthy: Julianne is an experienced marketer and team lead with experience in branding, product marketing, and digital strategy for organizations ranging from Fortune 100 companies to startups through an agency environment. Her focus is strategic, metrics-driven online marketing across channels. She loves helping businesses and agency partners diversify their marketing mix to be more engaging and personalized for their target audiences. 💡 Where to find Julianne: Linkedin l Website Key Insights ⚡What is programmatic advertising? Julianne is the co-owner of Above the Fold, a digital marketing and programmatic advertising agency. For those who don't know, programmatic advertising is a form of marketing most commonly associated with the real estate industry. "Programmatic advertising is the automated buying and selling of ads in media in real time; you're able to serve ads across the web: apps, audio or podcast ads, like streaming audio, and also connected TV. So it's all automated, in real-time, and it's really easy to do." ⚡ Programmatic advertising is bought on a CPM. Cost per thousand impressions (CPM) is a marketing term that refers to the price an advertiser pays for a thousand impressions of an ad on a web page. As Julianne notes, all programmatic advertising, like almost any type of advertising, is bought on a CPM basis. "If you do Google PPC, that's on a cost per click basis if you're trying to get discovered in the Google search results. So if you have a certain budget, and if I know you want to reach a certain audience in a metro area, and I know how big that audience is, and I know how big your budget is, we figure out what the CPM needs to be in order to be competitive while also hitting your budget." ⚡ Programmatic advertising should be part of a real estate professional's marketing strategy. Advertising is one of the most important things an agent can do. "Always look for ways to differentiate yourselves and your listings, and find people earlier in the process. [...] If you can be there earlier in that process and start building that relationship with them, they start seeing you — and maybe different types of ads and messages — by the time they get down to that really competitive space where they're literally on the MLM or on websites getting quotes."…

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Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 92 Bright, 8.5" x 11", White, 8 Reams, 4000 Sheets (500 Sheets/Ream)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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