Welcome to the Audience Lab podcasts where we dive deep into all things related to engaging and developing audiences. Each season is based on an audience related theme. In season one, we are proud to present the 4-part series "Mediaucracy" with Dr. Irene Berkowitz. In our media crazy, borderless world, content isn't king: hit content is king. Dr. Irene Berkowitz interviews local creators about how they build global audiences of billions (or mere millions) and sometimes, the policies and bureaucracies that help or hurt.