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Rosa Carrafa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rosa Carrafa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rosa Carrafa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rosa Carrafa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rosa Carrafa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rosa Carrafa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Inspired by: ‘The brain is wider than the sky’ Emily Dickinson This is then followed by my interpretation and reflective message. My curiosity in this quote is not merely because it challenges me to utilise my brain to read these words, but also to exercise it. Our brain is truly a magnificent piece that lives inside of us. Rosa Carrafa To know more about Rosa please click on this link: https://rosacarrafapublishing.com.au/…
Inspired by: 'If you want to lead a happy life, tie it to a goal and not to people’ Albert Einstein This is then followed by my interpretation and reflective message. I share this with you because I feel you, I hear you and above all, I know how it feels to feel let down by people and alone along this journey. Rosa Carrafa To know more about Rosa please click on this link: https://rosacarrafapublishing.com.au/…
Inspired by: ‘Let us not love with words or speech alone, but with actions.’ (John 3:18) This is then followed by my interpretation and reflective message. May you show actions in relation to the words that you speak, with love, grace and good intention. Rosa Carrafa To know more about Rosa please click on this link: https://rosacarrafapublishing.com.au/…
Inspired by: 'What sorrow for those who say that evil is good and good is evil, that dark is light and light is dark, that bitter is sweet and sweet is bitter.' (Is 5;20) This is then followed by my interpretation and reflective message. May you find peace in those that are truly good. Rosa Carrafa To know more about Rosa please click on this link: https://rosacarrafapublishing.com.au/…
Inspired by: '‘The Lord is my shepherd, I shall not be in want as he restores my soul.’ (Ps 23.1) This is then followed by my personal interpretation and reflective message. May you gift your soul the freedom it deserves. Rosa Carrafa To know more about Rosa please click on this link: https://rosacarrafapublishing.com.au/…