DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.