Swimming In The Blue Ocean podcast

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Player FM - Internet Radio Done Right

추가했습니다 four 년 전

Martin Seymour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Martin Seymour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span> podcast artwork

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The Vanished

23일 전23d ago

매달

Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.

Swimming in the blue ocean

공유

시리즈 홈•Feed

Martin Seymour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Martin Seymour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Sales & Marketing podcast for small business. Ideas and tips on how to become your very own sales & marketing department. Top interviews with industry experts & people running successful small businesses. Valuable insights to move your business from the red sea to swim alone in the blue ocean.

… continue reading

31 에피소드

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Swimming in the blue ocean

updated 5년 전

공유

시리즈 홈•Feed

Martin Seymour에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Martin Seymour 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Sales & Marketing podcast for small business. Ideas and tips on how to become your very own sales & marketing department. Top interviews with industry experts & people running successful small businesses. Valuable insights to move your business from the red sea to swim alone in the blue ocean.

… continue reading

31 에피소드

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Silence in the blue ocean 1:46

5 years 전1:46

나중에 재생

나중에 재생

1:46

Just a quick broadcast to apologise for the lack of podcasts over the last few months & to send my good wishes to my listeners in these strange & scary times. Stay safe & look after your loved ones. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message…

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Blue Ocean selling -help required 17:45

5 years 전17:45

나중에 재생

나중에 재생

17:45

A longer Episode as today we explore Blue Ocean selling, firstly we listen to a previous podcast from September 2019 about my blue ocean businesses. Then I reveal a future plan &how you can help. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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How to make the rollercoaster ride that is our business more profitable 9:55

5 years 전9:55

나중에 재생

나중에 재생

9:55

Today we look at highs & lows in our business and how to make the lows less painful and make sure we reach the highs quickly so we can enjoy the extra profit. Let’s explore the rollercoaster process in business and with careful planning make it profitable. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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The planning Hack that ensures happiness 8:18

5 years 전8:18

나중에 재생

나중에 재생

8:18

This time of year a lot of people (me included) look to produce a plan & a forecast for the year. In this podcast, we discuss a different way to plan our for our business that's more in tune with our lifestyle. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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What do I take from my time in business (Part 2) 12:04

5 years 전12:04

나중에 재생

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12:04

Well, it's the last podcast of the year (decade) from me. So to continue on from last week's theme I talk about helpful things that I have taken from my time in business. As we go on our roller coaster ride that we call business there are things that you learn and stay with you along the way, the good thing is you will always be learning which makes running a business very exciting. In part 2 we talk about the following Part 2 Make friends with Competitors Niche down your offer Craft your message & work on your audience Know your audience Be open with yourself, clients & suppliers Don't take rejection personally Don’t be the cheapest Always give value To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. Finally, may I wish you all a very happy Christmas & healthy New Year Thanks again for listening https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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What do I take from my time in business (Part 1) 12:01

6 years 전12:01

나중에 재생

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12:01

What do I take from my time in business? As you can imagine my career has had its fair share of ups, downs, surprises & disappointments, the great thing is that life in your own business is an ever-changing picture & you really do learn a lot about yourself & the life in general. I decided the last two podcasts of the year would be about the things we all need to work on to stay fully focused on our business journey. Part 1 is about the person & how we can prepare. I highlight a few areas that I believe to be important ; Believe in yourself Invest in a good support network Tell your story-find your voice Don’t be afraid to fail-take action Study, study & more study Look after yourself & your mind Let me know your thoughts & please continue to send your thoughts & comments on todays podcast or anything about your journey to find that blue ocean https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Make friends with your competitors & win business 6:43

6 years 전6:43

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6:43

This episode is about how to make friends with your competitors and win business. I tell a true story about how 10 years ago I met my friend John who is a competitor & since that time we have become good friends and work together on many successful joint ventures, we generate around £130,000 of revenue between us each year. As well as the JV's we help & support each other wherever we can. So don't be afraid to help your competition & look for opportunities that you can work with competitors and build successful partnerships. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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How to achieve higher ticket sales 10:34

6 years 전10:34

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10:34

Today we look at how we can achieve higher ticket sales. If we add more value to our offer we can command a higher price for our services or products, however, how do we get this message across & make our prospect aware that they need our services. Well, we look at Neil Rackman’s book called Spin selling and how by following his process in asking questions we can build a successful sales script and achieve higher ticket sales. Spin selling stands for the following questions: S – Situation P – Problem I – Implication N – Need-payoff I list below some useful links about spin selling and would recommend picking up a copy of the book. Please message me if I can be of any help at all, as I mentioned in the podcast I have used Neil’s Spin selling process. Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean Some useful links about spin selling https://www.youtube.com/results?search_query=spin+selling+audiobook https://www.freshworks.com/freshsales-crm/resources/spin-selling-summary-blog/ https://www.youtube.com/watch?v=vpxa8l4rWRA…

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Sell like Elon Musk 9:11

6 years 전9:11

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9:11

How can we sell from Elon Musk? Elon Musk sold 146,000 pre-orders for his cyber truck without any paid advertising. So what can we take from him & apply it to our business? This episode delves into his strategies & how we can apply to our business. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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How Greggs found a VERY blue ocean 11:47

6 years 전11:47

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11:47

Today our podcast is about the Uk’s largest bakers Greggs (see details on our facebook page) and how they found the perfect blue ocean to swim in with a vegan sausage roll. How can we emulate their success & discover our own blue ocean? To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Analyze to elevate your business 8:50

6 years 전8:50

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8:50

Analyze to elevate your business Ok today we look at our business offering & compare against our competitors. Doing this allows you to see if your competitors are offering more than you and more importantly might give you ideas on how to formulate an offer that takes your business away from your competitors & swim in the lovely clear blue ocean. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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The 15 minute a day hack for success in your business 10:22

6 years 전10:22

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나중에 재생

10:22

In this episode we look a the mindset classic Psycho Cybernetics written by Maxwell Maltz, this book examines how to change your self-image and programme a mental picture of yourself for success.Take away long standing negative thoughts & replace with positive successes. I read this book about 5 years ago and it was one of those moments that changed the way I thought mindset & my own self-image. A free audiobook is available to view on YouTube, see link below https://www.youtube.com/watch?v=c0kUrbx2JaQ&t=6363s To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Copywriting secrets 9:16

6 years 전9:16

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9:16

Today we look at why most people running mall businesses don't work on their copywriting skills & or know nothing about writing good sales copy. It really is something that is just not on everyone's radar yet plays such an important role in attracting sales. So today we discuss why copywriting is important & look at ways to learn this valuable skill. Books mentioned in the episode Breakthrough Marketing by Eugene Schwartz Copywriting Secrets by Jim Edwards (you might find a free copy available on the clickfunnels website) To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Never too old or too young to start a business? 8:59

6 years 전8:59

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8:59

You are never too old to start a business or indeed never too young Today’s episode we discuss somebody famous for starting a VERY successful business at the age of 65. How old were you when you started your business or are you thinking to start a business, please tell us your story To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Thinking of starting a business-listen to this? 7:09

6 years 전7:09

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7:09

Starting your own business is one of the most exciting things you can do, however going it alone is a big move & fraught with danger. In this episode we discuss some big “no’s” before you go alone.Please feel free to send any business ideas to.me I would love to hear your plans. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on the subject, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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When is a no really a yes? 8:57

6 years 전8:57

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8:57

47% of sales people stop after the first no, that means almost half of salespeople never follow up, here's the thing if you run your own business you are a salesperson, so how many times should you follow up? In this podcast we discuss why it pays to follow up enquiries & quotes. So please leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on your experiences on Facebook or Linkedin, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Facebook Vs Linkedin 9:58

6 years 전9:58

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9:58

A brief overview in using Facebook & Linkedin to promote your business. Should you use one or the other. How to market your business & what not top do. Both platforms are very powerful and used the right way can be a valuable FREE source of new business. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. As always I would love to hear your thoughts on your experiences on Facebook or Linkedin, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message my & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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The blue ocean & me 11:06

6 years 전11:06

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11:06

Today we take a stroll through my businesses & my attempts of creating a blue for that business. The strange thing is I did not read Blue Ocean Strategy until 10 years ago but I’m guessing most business peoples basic instincts are to position their business away from their competitors. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, lets get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean .…

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Speed dating for sales people 9:30

6 years 전9:30

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9:30

Today we discuss exhibiting, is it value for money & how do we make it work for us. Before we do we start with my experience of speed dating for sales people. Please get involved and let us know about your exhibiting experiences, what went well & not so well. Exhibiting could well be a small businesses most expensive marketing spend & we can all benefit from helping each other get it right. If there are any subjects that you would like us to cover in future episodes please let me know also I would be delighted if you can subscribe to my podcast,it means a lot to me. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Chet Holmes Top 100 5:30

6 years 전5:30

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5:30

Chet Holmes top 100 strategy was outlined in The Ultimate sales machine book written by Chet but more importantly the strategy was used successfully by Chet on several occasions. The strategy has been re- used by countless other famous marketeers over the years & in this podcast we discuss the strategy but also examine how we can use it in our businesses. To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of how you intend or have used Chet's strategy in your business. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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Bernard 8:13

6 years 전8:13

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8:13

This podcast is about a Promotional gift industry legend Bernard. I had the pleasure of employing Bernard and spending a few years going to meetings & listening to Bernard's stories of how his career developed as a salesperson. Bernard was a salesperson pre-internet & email days but we can still learn from his “old school “sales techniques today as good practice is timeless. I have very happy memories of working with Bernard and still catch up with him from time to time. Hope you like today's episode & please subscribe it really means a lot to me To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of any books that you recommend I would love to share more books with my listeners, https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean…

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My favorite business books 12:14

6 years 전12:14

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12:14

This podcast I highlight 5 books that have inspired & helped me and my business Each book tackles different aspects of business but I can honestly say these are the books that I go back to time after time. I future podcasts I will delve into each book in more detail but for the time being I list the books below. Blue Ocean Strategy W Chan Kin & Renee Mauborgne Psycho Cybernetics Maxwell Maltz The Ultimate Sales Machine Chet Holmes Expert Secrets Russel Brunson Breakthrough Advertising Eugene Schwartz Since recording the Podcast I found out that somebody has bought the copyright to Breakthrough advertising and it is available at $120. Just google the title & you should be able to find it, any problems please message me. Hope you like todays episode & please subscribe it really means a lot to me To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of any books that you recommend I would love to share more books with my listeners,…

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The Pen Man 5:45

6 years 전5:45

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5:45

The story of how I started in the Promotional merchandise industry. A customer whilst working in a different industry sparked the idea to enter the industry that I have been a part of for over 25 years. Hope you like it & please subscribe to my podcast To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to forward any stories relating to your career in running a small business. https://anchor.fm/martin-seymour/message…

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More than a greengrocer 5:18

6 years 전5:18

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5:18

This podcast is about Greg Wallace Uk TV presenter famous for presenting Masterchef for 15 years. Greg is portrayed in the media as a humble greengrocer turned good. In fact his back story before being a TV presenter is very different and gives us an insight how in his business he created his own blue ocean for business and showed tenacity and drive to build his business. Hope you like it. Please subscribe to the podcast. To leave a voice message about this episode or anything that might be useful to include in a future episode click the link below, please get involved. https://anchor.fm/martin-seymour/message…

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Creating an uncontested marketplace 12:39

6 years 전12:39

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12:39

In this episode we look at examples of a blue ocean strategies for big business & how to apply them to our business. Discussing examples from Teslar, Apple & Ford & then business locally who are creating an uncontested marketplace. with a little imagination and effort we can all achieve this for our business & make our customers & potential customers look at us differently. Remember be cheapest is not a good place to be, even worse being second cheapest. IO hope you find it interesting & please add any comments below, also subscribe to the podcast as its means a lot to me.…

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Introduction to swimming in the blue ocean 5:00

6 years 전5:00

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5:00

This episode is an introduction to swimming in the blue ocean podcast. Is a podcast for people running small businesses. The main aim of the podcast is to give small business owners (or anybody thinking of starting a business) useful information of all aspects of running a small business. We will interview experts in any subject that might be of interest to small business owners worldwide, also a big part of the podcast will be interviewing small businesses owners like you, what are your successes & failures, so if you have a story to tell contact me. The idea is that this podcasts helps us all learn more about the skills we need but also bringing small business owners together as sometimes running your own business can be a lonely place. I look forward to hearing your story soon…

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Summer Breeze-or not 5:46

6 years 전5:46

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5:46

W/C 22nd & the Promo Pen man feels the heat

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My week-summer is here 9:06

6 years 전9:06

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9:06

My week's thoughts from 15th July

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Final part of our story 5:02

6 years 전5:02

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5:02

Bringing you right up to date with the life & times of the Promo pen man

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The story continues 5:00

6 years 전5:00

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5:00

Second part of the story & past history

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How we started 5:20

6 years 전5:20

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5:20

This is the story of how we got into the Promotional merchandise business & I became the Promo pen man

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