Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
What’s it really like working remotely as an African professional?From patchy WiFi and unrealistic client expectations to freedom, flexibility, and global opportunities — in this episode, I get real about the highs, lows, and in-betweens of remote work on the continent.Whether you’re a freelancer in Nairobi, a digital nomad in Accra, or just curious about how remote work is reshaping Africa’s job market, this one’s for you.👀 Here’s what we cover: • The hidden challenges of working from home in Africa • Why remote work isn’t always freedom • Dollar-paying clients vs. local reality • Power cuts, productivity, and peace of mind • How African professionals can stand out in the global marketplace💬 Join the conversation in the comments — have you experienced the remote work struggle too?Don’t forget to like, subscribe, and share if this resonates with you.🎧 Stream ‘The Shift Podcast With Wambui’ on YouTube, Spotify & everywhere podcasts live.📍Follow for more content on digital work, freelancing, and honest life chats from the continent.Instagram: @_wambuinjuguna ⸻ #RemoteWorkAfrica #WorkFromHomeAfrica #DigitalNomadsAfrica #AfricanFreelancers #TheShiftPodcast #WambuiNjuguna #AfricanWorkforce #OnlineJobsAfrica #RemoteWorkStruggles #AfricanCreatives #RemoteLife #AfricaTechScene #FreelancingInAfrica #LifeInAfrica #KenyanPodcast #HonestConversations #WorkCultureAfrica #RemoteJobsAfrica…
🎯 Who’s to Blame for the Betting Pandemic in Kenya? 🇰🇪Kenya is in the grip of a betting crisis — but who’s really responsible? In this episode, we dive deep into the root causes of the betting epidemic, the invisible power players, and the devastating impact on Kenya’s youth and economy.📉 From flashy billboards to betting apps that promise overnight riches, gambling has become a silent addiction — and someone is profiting. Is it the government, betting companies, content creators, or the system itself?🚫 Plus, we unpack the recent ban on betting ads by influencers, what it means for digital creators, and why this might just be the beginning.🔍 Topics covered: • The rise of gambling addiction in Kenya • The role of government policy and regulation • Betting companies and predatory marketing • Youth unemployment and the search for quick money • Impact on mental health and household incomes • Content creators and the ethics of promotion • What needs to change — and who should take responsibility🧠 It’s time we start asking the hard questions. Tune in, share your thoughts in the comments, and let’s unpack this together.👉 Don’t forget to subscribe, hit the notification bell, and share this episode with someone who needs to hear it.🔗 More resources coming soon on:📍 thewambuinjuguna.com📍 Instagram & TikTok: @thewambuinjuguna📌 Hashtags for reach: #BettingCrisisKenya #GamblingAddiction #KenyanYouth #DigitalAddiction #WambuiNjuguna #KenyaPolitics #BettingPandemic #StopGamblingAbuse #MentalHealthAwareness #KenyaYouTub…
In this episode, I have an in-depth conversation with Elias about why there are gender wars! This is a conversation from a different perspective and very eye-opening. Check it out and please share your thoughts on it. With love, Wambui
In today's episode, we dive into a sensitive and complex subject – purity culture in the African context. We'll discuss where it started, its advantages and disadvantages, and conclude with some food for thought. Thank you for joining us today. Stay tuned for more thought-provoking conversations by @ _wambuinjuguna…
Let's try to get a little knowledge on the topic. Shall we?! :) Spread love and kindness .:) Love and light, @_wambuinjuguna Subscribe, like, favorite, rate, and all that good stuff. :)
We are living in very uncertain times. Spread love and Keep safe as we hope to make it through this pandemic. Links to skillshare and Udemy http://www.udemy.com http://www.skillshare.com @_wambuinjuguna on Twitter and IG
I believe it is important for everyone to be a feminist both men and women. Listen and tell me what you think. My socials are @_wambuinjuguna. Spread love and light and always remember to be grateful. :)
Here is a link to Mercy Kiki's Blog post. https://mercykiki.wordpress.com/2017/06/29/high-on-sex/ Enjoy!! Send me a voice note if you would like to be featured on the podcast. Any comment?! my socials are @_wambuinjuguna both IG and Twitter. Thank you. Always be grateful. Love and Light!!!
This is my opinion on why most millenials in Kenya are choosing to look away from religion. Always be grateful . spread love and light! Socials @_wambuinjuguna .
The episode is me rumbling about dating in our generation as well as cheating and what I think about it. Thank you for listening. Twitter and Instagram @_wambuinjuguna <3 <3 Love and light. Remember to always be grafeful!!!