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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
molten-metal-show's Podcast
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Manage series 31797
The Roadie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Roadie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Molten Metal Show a weekly classic/ traditional metal show produced at Rock It 107.5 Port Chalmers New Zealand Hosted By The Roadie
97 에피소드
모두 재생(하지 않음)으로 표시
Manage series 31797
The Roadie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Roadie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Molten Metal Show a weekly classic/ traditional metal show produced at Rock It 107.5 Port Chalmers New Zealand Hosted By The Roadie
97 에피소드
모든 에피소드
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1 Episode 857: Molten Metal Show # 857 13th February 2025 1:59:00
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This week on the show the brand new track from Kiwi thrashers, Alien Weaponry. New tracks from Lordi, Niviane & Dirkschieder, Plus Kiwi bands Empire, Blood Cauldron and much more.
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1 Episode 856: Molten Metal Show # 856 6th February 2025 1:57:21
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Normal transmission resumes this week with new msuic from Belle Morte, Spirit Box Dynazty, KIwi band Epakist & much more.
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1 Episode 855: Molten Metal Show # 855 Summer Special # 5: Thrash Special 2:00:38
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Lots of thrash to conclude this year's summer specials. Including Kiwi bands Just One Fix, * Foot Sativa, Sinate, 3000AD & more.
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1 Episode 854: Molten Metal Show # 854 23rd Jan 2025: Summer Special # 4: Ausie Metal Special 1:56:53
1:56:53
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The summer specials continue this week as teh Roadie takes you "across the ditch" to the land of "Oz". Lots of Australian metal & hard rock from throughout the years
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1 Episode 853: Molten Metal Show # 853 - Summe rSpecial 3: Iron Maiden Album Anniversaries 1:56:47
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Its an Iron Maiden special on summer special # 3 as The Roadie celebrates some album anniversaires with tracks from all the albums including Live After Death, Iron Maiden, X Factor and more
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1 Episode 852: MOlten Metal Show #852 Summmer Special # 2 9th January: Cover Special 1:57:54
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This week on the summer specials, Metal bands covbering other metal bands & metal bands cobvering pop bands. Tracks from Lord, Judicator, Arrival Of Autmn, Renegade Angels & much more
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1 Episode 851: MOlten Metal Show # 851 2nd Jan 2025: Paul Di'anno Tribute Show - Summer Special # 1 1:59:49
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THe summer specials kick off with a tribute to Paul Di'anno who passed away in 2024. Music from right across his career inculing Iron Maiden & his latest band, Warhorse. Plus from 2010 a chat the Roadie did with Paul back stage at Al's Bar Christchurch , NZ after the gig.
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1 Episode 849: Molten Metal Show # 849 19th December 2024: Best Of 2024 Ep 3 2:02:35
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The Roadie contiunes with the best of 2024 with tracks from Kiwi bands Hexscape & Just One Fix. Plus Fading Echoes, Infrared, Crossfire & much more
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1 Episode 848: Molten Metal Show # 848 12th December 2024: Best of 2024 Episode 2 1:56:21
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This week the Roadie continues to look back at the new release for 2024 with tracks from Kiwi bands Hecates Cult, Hadees Drudge, Kerretta & Paeon. Plus tracks from Powerwolf, Babylon A D, Judas Priest & much more
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1 Episode 847: Molten Metal Show # 847 5th December 2024: Best Of 2024 - Episode 1 1:53:10
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This we The Roadie kicks off the annual "best of the year" series , in particular order featuring all new tracks from 2024 Tracks this week from KIwi bands Dawn of The Dads, Devilskin, & Omeka. Plus tracks from Exhorder, Blaze Bayley, Mtuant Blast & much more
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