Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Today we talk about dream meanings, our experience with sleep paralysis, lucid dreaming, sleepwalking, sleep talking, etc. If you want us to talk about a certain topic just leave us a comment below! We are open to talk about ANYTHING! If you like what you hear and want to hear more subscribe and follow us @worldofcristal on youtube, Ig, fb, twitter, anchor, Spotify, and iTunes. Thanks for watching/listening:) Youtube, Instagram, Twitter and Facebook @worldofcristal/@everythingbutthecamera --- Support this podcast: https://podcasters.spotify.com/pod/show/worldofcristal/support…
Today we talk about some of our biggest fears, what it's like to move out of your parents' house, Toms luck on his Spain trip..etc. If you want us to talk about a certain topic just leave us a comment below! We are open to talk about ANYTHING! If you like what you hear and want to hear more subscribe and follow us @worldofcristal on youtube, Ig, fb, twitter, anchor, Spotify, and iTunes. Thanks for watching/listening:) Youtube, Instagram, Twitter and Facebook @worldofcristal/@everythingbutthecamera --- Support this podcast: https://podcasters.spotify.com/pod/show/worldofcristal/support…
In today's episode, we talk about a couple of random topics like school, Toms addictions, future trips, a little bit of pee/poop talk etc.. If you want us to talk about a certain topic just leave us a comment below! We are open to talk about ANYTHING! If you like what you hear and want to hear more subscribe and follow us @worldofcristal on youtube, Ig, fb, twitter, anchor, Spotify, and iTunes. Thanks for watching/listening:) Youtube, Instagram, Twitter and Facebook @worldofcristal/@everythingbutthecamera Wubby IG:@Russell_the_pit --- Support this podcast: https://podcasters.spotify.com/pod/show/worldofcristal/support…
Today we talk about how we became homeless and how we lived on the road for about a year, the ups and downs and the how to's! If you like what you hear and want to hear more subscribe and follow us @worldofcristal on youtube, Ig, fb, twitter, anchor and soon on Spotify and itunes. Thanks for listening! Youtube, Instagram, Twitter and Facebook @worldofcristal/@everythingbutthecamera --- Support this podcast: https://podcasters.spotify.com/pod/show/worldofcristal/support…
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