Ep. 42 - RevPar Problems, Real Talk: When Memes Meet Metrics with Calvin Tilokee How do revenue managers really think? What makes hotel rates spike during Taylor Swift concerts—or Bigfoot conventions? And why do memes about ADR hit harder than your star report? In this episode of Tickets to Travel: The Business of Travel Experiences , we sit down with Calvin Tilokee of RevPAR Media, the sharp mind behind the viral @RevPARProblems Instagram account. Calvin pulls back the curtain on hotel pricing strategy, compression events, influencer marketing, and what event producers often get wrong when pitching to hotels. Whether you’re trying to block rooms for a major festival, fill your hotel over a soft week, or just want to understand the secret language of revenue managers, this episode is packed with insight and humor. This episode is a must-listen for hotel sales and revenue teams, meeting and event planners, festival promoters, and hospitality marketers. Follow @RevPARProblems on Instagram for daily hotel truths and satire. And subscribe now to hear why Calvin says: “We don’t need your group when we’re already full. Call us the week after Christmas.” For more insider conversations at the intersection of travel, ticketing, and live experiences, follow us on all socials @Tix2TravelPod and subscribe wherever you get your podcasts. If you haven’t listened yet, head to www.tttpod.com to catch up on past episodes.…
You can find out more about successfully scaling a SaaS firm read our in-depth SaaS SEO strategy Perhaps the most fundamental aspect of succeeding in the niche is getting customer acquisition right. That means building successful acquisition and marketing strategies. The kinds that generate, nurture and convert leads effectively. The cornerstone of such strategies must be your SEO efforts. Search engine optimization is vital in the SaaS field, more than in any other. Your business’s health relies on putting your products in front of as many people as possible. That means generating and converting organic traffic. A robust SEO strategy is what will drive your brand toward sustainable growth and success. You need this kind of slow-to-build but stable growth, as customer acquisition costs (CAC) are rising . Market saturation means there are no longer any silver bullets or quick fixes.…
This episode covers our approach to Google Analytics Training . Analytics Made Easy What is Google Analytics? Google Analytics is the tool made by Google to measure website performance and traffic. Fundamentally it reports who is coming to your website and what are they doing. Who is this for? Google Analytics is for anyone who has an online business. Google Analytics is an absolutely essential tool to accelerate business growth online. To grow, you need to analyse what you are doing right and what you are doing wrong by observing the traffic coming to your website. What are we providing? Accelerate Agency are providing a second-to-none level of training. Our training is provided by industry experts who are globally renowned for their mastery of Google Analytics. We are willing to make the journey to come and see you to provide world-class training in-house.Accelerate Agency are providing a second-to-none level of training. Our training is provided by industry experts who are globally renowned for their mastery of Google Analytics. We are willing to make the journey to come and see you to provide world-class training in-house.…
People often feel that Google Analytics is for the digital world. It’s something for IT pros to worry about and doesn’t impact the business side of your business. It’s an easy trap to fall into. After 18 years of working online, I can tell you there is a clear link between Google Analytics and your profit margins. Google Analytics can be an invaluable tool for improving a firm’s bottom line. Used well, it can help you to reduce costs and increase conversions and revenue. Moreover, with automation in place, Google Analytics can consistently provide you with actionable insights into your business that will achieve both those ends. In this article, I’m going to share with you my top 10 Google Analytics tips for saving you money. They include reports you can generate to provide useful, actionable data. I’ll also show you how to access those reports and explain how and why they can save you money. Please also check out my recent article on the top 39 Google Analytics tools . We are a google analytics agency in Bristol.…
For The Transcription and Full Guide go to https://www.accelerate-agency.com/search-console-keyword-gap-analysis/ Welcome to Accelerate Agency’ s guide on how to do a Keyword Gap Analysis. A gap analysis is a fantastic method of keyword research that will allow you to find key phrases that you can quickly optimise your webpages for. It allows you to find keywords that your web pages already rank for and more specifically, which of those pages rank for that keyword. So it’s really important for your SEO . Today we’ll be showing you an extremely in-depth guide on how to perform a gap analysis. we’ll be performing a gap analysis on our own site www.accelerate-agency.com so that you can follow along as we do it. Be prepared for lots of screenshots and lots of minor details because this guide has been made so that even your grandma could do it! However, by the end of it, you will have mastered an extremely powerful tool for keyword research. Keyword Data Collection First of all, you want to make sure that you have access to the Google Search Console of the company you want to perform the gap analysis for. For me, I’ll be using Accelerate Agency’s website. You need to be using Google Sheets, then you will need to install a plugin for Google Sheets called ‘ Search Analytics for Sheets ’ You will also need to make a copy of this keyword gap analysis template we’ve made for you. There are also some notes in the first tab to help you out during the process to give you quick tips when you get lost. Now you can rename your document to the company you are researching. we are going to do Accelerate because that’s us! We have written a great article on the Cost of SEO have a read and see what it costs…
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