Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Win The Day podcast gives you short form episodes with strategy to Market & Monetize Online. The content is for content creators, business owners and entrepreneurs who are looking for ways to attract their dream client, manage their time with productivity secrets and increase their income with automated online systems.
Win The Day podcast gives you short form episodes with strategy to Market & Monetize Online. The content is for content creators, business owners and entrepreneurs who are looking for ways to attract their dream client, manage their time with productivity secrets and increase their income with automated online systems.
I received a question on Instagram that made me think about how many people are making money but feel stuck with their income? This episode unpacks what to do to grow your online income immediately.
I have the privilege of interviewing a real estate mogul, educator and all around great guy Doug Depte. We talked about his journey into real estate and so much more . It got so good we realized we had to do a part 1 and part 2. Check out part one and stay on the look out for part 2
It’s never been easier to make money online, but you could be making a critical mistake without knowing it. In this episode I break down 3 things you should avoid. To learn more and for daily online business strategy follow me on Instagram: @marcusyrosier
In this episode we deal with mindset tips to get rid of the losers limp we sometimes have in business. We break down the mindset of sells and 3 things that might be hurting you the most and how to fix it. Make sure you follow me in instagram for delay monetization strategy @MarcusYRosier
It’s not always what you say but how you say it that determine how your customers respond or don’t respond. In this episode I break down the do’s and don’ts of messaging. To learn more or schedule a call with me and my team www.monetizewithmarcus.com
In this episode we pay respect to the untimely death of Kobe Bryant by outlining 8 Ways we can use the mamba mentality in our business for massive success.
Social media can be powerful tool for entrepreneurs if used correctly in this episode I talk about marketing strategies to turn followers into paying customers
Everyone hates being sold or marketed to but love buying things so how do you position your business to get them to buy from you? I answer that and more in this episode.
We are all trying to fight through the traffic of online marketing and find new ways to monetize. In this episode I break down 3 questions to ask yourself to help you strategize and monetize online.
In this episode I breakdown key things we can learn from huge companies like Netflix and Amazon that we can implement in our online businesses to begin to automate and monetize.
In this episode I break down a skill that is the difference maker in running a business. As an entrepreneur increases skill results in increased income. So, check out this episode where I show you how to develop this one skill that will change the game for you in business.
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