Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Wine Soundtrack, one of Italy’s leading podcasts about wine, is the voice of the Italian wine growers and winemakers. Wine Soundtrack was launched in Italy in May 2017 and is now launching in the U.S. In each podcast, wine producers share the story of who they are and their winery through a series of 30 questions. Wine Soundtrack was created to bring to life an idea of sharing and insight; it allows wine lovers to listen to the hopes, dreams, intuitions, prospects, loves and passions of the protagonists of the wine world, directly from their own voices. Wine Soundtrack will make you smile and amuse you through the voices of those who have decided to express their own character, their own dreams and their own ambitions in each bottle of wine. Wine Soundtrack will lead us through the vineyards of ideas and of visionary thinking and will share the passion of these producers. Follow us on our web site www.winesoundtrack.com
Wine Soundtrack, one of Italy’s leading podcasts about wine, is the voice of the Italian wine growers and winemakers. Wine Soundtrack was launched in Italy in May 2017 and is now launching in the U.S. In each podcast, wine producers share the story of who they are and their winery through a series of 30 questions. Wine Soundtrack was created to bring to life an idea of sharing and insight; it allows wine lovers to listen to the hopes, dreams, intuitions, prospects, loves and passions of the protagonists of the wine world, directly from their own voices. Wine Soundtrack will make you smile and amuse you through the voices of those who have decided to express their own character, their own dreams and their own ambitions in each bottle of wine. Wine Soundtrack will lead us through the vineyards of ideas and of visionary thinking and will share the passion of these producers. Follow us on our web site www.winesoundtrack.com
At Gilbert Cellars, we’ve been busy reimagining what a winery can be! We think it should feel spirited, inclusive, and a little bit tipsy. A space where you can meet up, learn, party, relax, or just be. We make wines that pair with all these things. We find joy in being a part of this gorgeous valley, where we’ve long been stewards of the land. We love building this dynamic community, and sharing what wine culture is to us. As fifth-generation stewards of the land, we must ensure its viability for the generations to come. Washington State has just launched the Sustainable WA certification, which we are practicing, along with farming organically in vineyards where the microclimates make it possible. Our goal is to have minimal intervention in the vines, tending them for the sake of healthy plants and soil, and to minimize the amount of interaction post-harvest.…
We believe the people and the unique climate, soil, sun, slopes, wind and water help produce some of the highest quality wines in the world. Fortuity Cellars delivers crisp, clean and aromatic white and rosé wines and brilliantly balanced, fruit forward red wines from the Yakima Valley. We focus on single varietal, single vineyard wines that showcase the truest expression of this place. Red blend lovers will appreciate our traditional and unconventional blends that have gained recognition in recent years. Emily & Lee Owners and Winemakers, Fortuity Cellars Reservations encouraged.…
Dineen Vineyards is located in the hills of the Lower Yakima Valley. We are a family owned and operated viticulture business with an acclaimed site for ultra-premium wine grapes and highly acclaimed Estate wines. Rocky, shallow soils and variable soil types define our terroir and the wines that we produce. We grow 13 varietals and craft an array of wines in limited quantities, with an emphasis on French varietals and wines of depth, complexity and concentration. Our wine selection includes Cabernet Sauvignon, a Bordeaux-style red blend, Cabernet Franc, Viognier, Riesling, Rosé as well as special releases each year. Our tasting room offers flight tasting, custom tasting experiences and light bites. Sip and enjoy a taste or glass of wine on our patio or expansive lawn overlooking the vineyard, valley and mountains. Wine is our passion, so come and visit us – we guarantee you a memorable experience.…
Dichotomy is a Washington State vineyard and winery born from winemakers Jarred Jenner and Rosie Signer after they fell in love on the coast of South Australia. Rosie grew up in Spokane Washington and studied Viticulture and Enology at WSU before heading to Australia, where she fell in love with the terroir and Barossa born and bred winemaker, Jarred Jenner. In 2021 Jarred and Rosie banded together in 2021 and started the Dichotomy brand in Australia crafting small batch wines from beloved vineyards in McLaren Vale, Barossa, and the Adelaide Hills. In 2022, amidst the challenges of Covid-19, they took a bold leap of faith by purchasing a dormant winery and vineyard in Yakima Valley without ever seeing it in person. With just six suitcases, their young children, and their beloved dog Yeti in tow, they embarked on this new adventure. Despite their unfamiliarity with the area, the promise of Yakima Valley’s renowned wines and the allure of the vineyard's mature 30-40-year-old vines compelled them to dive in.…
C.H. Wente came to America in the late 1800s from Hamburg Germany, learned to make wine from a German by the name of Charles Krug in the Napa Valley, and in 1883 established his first 47-acre Estate and Winery. He chose the Livermore Valley as it was famed for its excellent soils and climate. In 1908, C.H. planted the first Chardonnay vines in the Livermore Valley.In 1912, second generation and a UC Davis student, Ernest Wente, persuaded his father and founder, C.H. Wente, to import Chardonnay cuttings from a well-known vine nursery, F. Richter Nursery n Montpellier, France, to the Livermore Valley.Ernest hand-picked vines that showed the best health and pronounced flavors, grafted the two together, and propagated those characteristics forward. Ultimately creating what is known as the ‘Wente Clone.’ Today, over 75% of all California Chardonnay stems from the Wente Clone and the Wente Family property. Wente produced sacramental wines throughout prohibition to keep the winery and vineyards in production. After the repeal of the National Prohibition Act (Volstead Act) in 1933, Ernest and his brother Herman Wente released the nation’s first varietally-labeled Chardonnay, a 1936 vintage.Ernest and his son Karl L. Wente pioneered new vineyard plantings in 1964 in the Arroyo Seco region of Monterey County. Here they plant Pinot Noir, Riesling, and Chardonnay. In 1966, Wente Vineyards Tasting Room opens in Livermore Valley, and is one of the first tasting rooms in California. Throughout the late 1970s and till today, the fourth generation Winegrowers Eric, Philip, and Carolyn Wente head operations of the winery, continuing expanding vineyards, winery, and related visitor facilities. In 1986, The Restaurant at Wente Vineyards opened California’s third winery restaurant. In addition, the Wente Vineyards annual series launched the Concerts, attracting top entertainers and thousands of guests annually. In 1998, The Course at Wente Vineyards, an 18-hole championship golf course designed by Greg Norman, was opened, enhancing the wine country lifestyle of the Livermore Valley. At the same time, Wente Vineyards has become one of California’s most extensive wine exporters to over 75 countries. In 2010, Wente Vineyards received one of the first certifications for a California Certified Vineyard and Winery, and The Course at Wente Vineyards received Certified Audubon Cooperative Sanctuary statusToday, fifth generation winegrowers Karl, Christine, Jordan, Aly, and Niki Wente are actively working in various roles in the winery from operations, viticulture, and marketing. Their legacy is yet to be determined, but they are very passionate about continuing the family tradition of sustainable farming and producing the best-quality wines.…
The Steven Kent Winery was founded by the 5th and 6th generations of the Mirassou family - the oldest winemaking family in the US. Our winemaking focus is almost fully on Cabernet Franc - we will produce at least 13 different wines from Cab Franc from the 2023 vintage. We also make small volumes of single-vineyard Cabernet Sauvignon and Merlot. Most of our sales are currently direct-to-consumer though we are expanding our distribution network at this time.…
Rosa Fierro Cellars is a 100% Hispanic Woman-Owned winery specializing in small lot, handcrafted wines from Livermore Valley. Our winemaking begins in the vineyard, and we choose only the highest quality vineyards, hand-harvesting only the best quality fruit. Our yearly production is approximately 1000 cases. Our urban winery and tastingroom are located on the east end of Livermore at “Vasco Row,” a vibrant and unique industrial hub featuring craft wineries and breweries, located just 5 minutes from Livermore’s iconic downtown. You can almost always find Rosa Fierro in her tasting room, waiting to greet you, where her winemaking photographs adorn the walls and the labels on her wine bottles.…
Page Mill Winery began in 1976 at the base of the Santa Cruz Mountains and operated there for 28 years, but in 2004 a change was needed. The winery had outgrown its basement beginnings and a path was charted that landed it in the Livermore Valley. Throughout the years Page Mill Winery has been producing some of the finest wines in the market. We’re passionate about serving our clientele with the great taste and quality they’ve come to expect. With a wide variety of signature products catering to all budgets, we’re the perfect option for your upcoming event, party, or a quiet evening at home. One can find Page Mill wines in Restaurants around the bay area with flagship wines like the 2023 Sauvignon Blanc, Livermore Valley and the iconic Rhone Blend 2021 GPS, Grenache, Petite Sirah and Syrah blend being on the menu. Specializing in Sustainability, Organically grown grapes and community fundraising, the staff at Page Mill are just as proud of the conscious way we do business as they are about the superior, hand crafted wines. Dane Stark, son of founders Dick and Ome, studied enology at the Universite de Bordeaux and joined the family business in 1989. He continues the Starks’ legacy of heart felt and exceptional wines and experiences. In order to ensure the highest industry standards, our grapes are lovingly tended from bud break to harvest. Our production equipment is traditional and hands on, and while we don’t still use the basket press in front of our barrel room(it was retired in 2005) just as much love and effort goes into each glass.…
What started as a hobby quickly grew into passion for Ken and Alexandra, the father-gauther winemaking team behind Omega Road. They opened Omega Road Winery to the public in 2017, and have been sharing their beautiful wines with guests ever since. Ken and Alexandra showcase interesting varietals and unique blendas that maintain varietal characteristics while building complex flavors and intervening as little as possible. They are known for being a bit adventurous in their winemaking while crafting bottles that are beautiful on their own or when paired with food.…
Every day by 4:00pm, the horn sounds and the train goes by Oak Ridge Winery, at crossing #842837B, splashed with vibrant graffiti – a stark contrast against the concrete building it passes. In Lodi harvest lore, railroads were a method of transporting grapes during harvest; now, an industrial relic no longer suited to the romance of winemaking. But romance isn’t something that Oak Ridge is overly concerned about – what we are concerned about is quality, heritage, and authenticity.We’re on the east side. The east side of town. The other side of the tracks.It’s old over here; industrial. Cement and steel. Tanks. Pipes. Bricks. It is the site of the oldest continuously operating winery in Lodi, California: Oak Ridge Winery – once a historic wine cooperative, aptly named, East-Side Winery. We are proud of our place on the east side; its sense of history, its legacy. It represents who we are, where we’re from, and where we’re going.…
Located the rolling hills of Livermore Valley wine country, McGrail Vineyards beckons you to escape the ordinary and experience a taste of the good life. Our family-owned winery boasts not only award-winning wines, but breathtaking views, inviting bocce courts, and the kind of warm hospitality that makes you feel right at home. Jim and Ginger McGrail, planted the vineyard in 1999 and intended to only grow grapes. In 2005, that dream changed and they opted to produce wine and open a tasting room. Their daughter Heather moved home to open the tasting room in 2008 and they focused on world class Cabernets. Starting with just 1 wine, they produce several more now, but still focus on Cabernet Sauvignon from the Livermore Valley.…
Marchelle Wines represents a thrilling new chapter in renowned Sonoma winemaker Greg La Follette's journey. Marchelle is a melding of “Mara and Michelle”, the names of Greg and his partner Kevin’s wives and illustrates a remarkable culmination of their friendship, expertise, passion, and a deep respect for unique and interesting vineyards Our portfolio of wines embody an unwavering commitment to quality and elegance. From vibrant Chardonnays and exquisite Pinot Noirs to captivating Rhone varietals, each wine is a true reflection of the vineyard and the varietal's unique characteristics.…
Las Positas Vineyards is dedicated to the marriage of Old World craftsmanship and New World pioneer spirit in the production of world class wines from our estate winery in California’s historic Livermore Valley AVA.2 Time Winner of the San Francisco Chronicle Competition's Sweepstakes Best of Show Award; 2019 Best Red and 2024 Best White. A first in the Livermore Valley.We offer small lots of award winning handcrafted wines that epitomize our commitment to the earth and her fruit.…
Fenestra Winery, established by the Replogle family in 1976 on the historic Ruby Hill property in Pleasanton, moved to the century-old George True Winery building in Livermore in 1980. After extensive renovations, including a new roof and structural strengthening, the winery now specializes in classically balanced, award-winning wines from primarily Livermore Valley grapes and is recognized as the valley’s first boutique winery. Currently, they are undertaking a new project to replant their Mourvedre Vineyard, and upgrades to their outdoor tasting space.…
Situato a sole 20 miglia dalla baia di Monterey, Eden Rift è il più antico vigneto in produzione continua in California. Piantato nel 1849 da Theophile Vache, la tenuta di 120 acri si trova sulla faglia di Sant'Andrea e fa parte della Cienega Valley AVA. La cantina si trova a sole due miglia dal famoso produttore di Pinot Nero Calera, il cui fondatore Josh Jensen ha cercato i terreni ricchi di calcare e dolomite. Prima di Josh, i primi viticoltori si procurarono alcune delle prime piantagioni di Pinot Nero in California a Eden Rift a partire dal 1860. Dopo il proibizionismo, l'attenzione su Pinot Nero e Chardonnay è andata persa fino a quando Christian Pillsbury ha acquisito la tenuta nel 2016. Christian ha riunito un team di giovani professionisti del settore a partire dall'enologo Cory Waller per creare ancora una volta alcuni dei Pinot Nero e Chardonnay più vivaci ed energici della California. Le terrazze estreme e il terroir diversificato in un'unica valle contigua rendono il vigneto più antico della California il suo nuovo progetto più entusiasmante.…
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