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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Brian & Ryan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian & Ryan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The podcast where your hosts, Brian & Ryan, list off what's new & noteworthy from around the gaming and pop culture world! 3… 2… 1… List Off!!!
207 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2973681
Brian & Ryan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian & Ryan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The podcast where your hosts, Brian & Ryan, list off what's new & noteworthy from around the gaming and pop culture world! 3… 2… 1… List Off!!!
207 에피소드
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1 Our Favorite Retro Racing Games w/ Alex from Low Five Gaming 58:42
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Send us a text Ladieeees aaand gentlemen... START YOUR ENGINES!!! Because this episode we are joined by Alex of Low Five Gaming to list off our favorite retro racers! We are defining retro as PS2/Gamecube/Dreamcast/Xbox era and prior. Join the Discord and share your thoughts! Lowfivegaming.com List Off Links…
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1 Our Favorite Handheld Consoles w/ Rick from Pixel Project Radio 1:12:00
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Send us a text Brian & Ryan are joined by Rick of Pixel Project Radio to discuss our favorite handheld consoles! All handhelds are eligible, including third party offerings, and these are OUR favorites... we are not aiming for objectivity here, so feel free to join the Discord and share your favorites or just your opinion of our lists. Listen and find out if it's the screen size that matters or if it's just how you use it! List Off Links Click on the following to find Pixel Project Radio on the web! Patreon Join our Discord Twitter Instagram Bluesky…
Send us a text Happy New Year! In our first episode this year, we discuss what listeners will have to look forward to from List Off in 2025. We then go over our wildest gaming predictions for the year. It's safe to say we are both hopeful for more handhelds in 2025! List Off Links
Send us a text We close out 2024 by talking some Marvel Rivals, Amazon Prime's Secret Level, and the Indie Game Awards. Then we recap our 2024 predictions to find out who got more right... to the victor go the spoils! List Off Links
Send us a text Ladies and Gentlemen, we continue the second annual Goodman awards! This prestigious event covers our favorite video games of 2024, culminating with our picks for numbers 4 through 1. Who will take home the coveted 2024 Goodman? List Off Links
Send us a text Ladies and Gentlemen, welcome to the second annual Goodman awards! This prestigious event covers our favorite video games of 2024, starting with our picks for numbers 8 through 5. Enjoy!
Send us a text First we talk about playing Marvel Snap, Marvel Vs Capcom Fighting Collection, Prey, and Boltgun. Then we discuss some big news dropping... like PlayStation introducing cloud streaming, Sony looking to buy From Software's parent company Kadokawa, Electronic Gaming Monthly creating a compendium, and the big Game Award nominees. We are glad to be back! Enjoy! List Off Links…
Send us a text Join us once again for a trip down memory lane... this time with a classic episode about beefy dudes, it's our top 10 video game box arts episode. List Off Links
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1 Re-Release: Top 5 Things we Want Video Games to do in the Future 1:54:56
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Send us a text Man we miss that old intro! we also miss having awesome guests like Mikey Tabletop on the show! Since we won't be recording a new episode for a few weeks, we're taking the opportunity to shine a fresh light on a few of our episodes from the past. In this episode we discuss what we want to see from video games in the future. Enjoy! List Off Links TIMESTAMPS: (00:20) - Intro/Guest Intro (4:13) - Preflight Checklist: Guilty Gear, Multiversus, Shining Force II, The Quarry, Live A Live, Cult of the Lamb, Horizon: Forbidden West (19:11) - We get into our lists (1:20:37) - Our #1’s (1:38:06) - Debrief…
Send us a text Lots of news this week that is right up Brian's alley! Nintendo tries their hand at music streaming, Overwatch takes it back to 2016, Steam announces a white OLED Steam Deck, and Nintendo details their newest Donkey Kong Country theme park. List Off Links
Send us a text We talk about playing Marvel Snap, Echoes of Wisdom, Silent Hill 2, and Black Ops 6. Then we delve into the spooky side of the gaming industry by discussing studio closures, game preservation getting burned at the stake, talented studios being disbanded, and many more scares from a volatile industry! List Off Links…
Send us a text This episode we talk about playing Marvel Snap, Echoes of Wisdom, and Silent Hill 2. Then, we ask the real, hard-hitting questions... Who cares about Banjo Kazooie? Is Sony's money grubbing strategy paying off? How deep is Brian's love for Subnautica? Listeners want to know! List Off Links…
Send us a text Wake up baby, because Alarmo is here! This episode we talk about Space Marine 2, Marvel Snap, Echoes of Wisdom, and the Alien movie franchise. Then we geek out about Alarmo, freak out about the Game Freak leaks, and let off some steam with the beginning of Steam Next Fest! List Off Links…
Send us a text This episode we talk about playing Balatro, Marvel Snap, Warhammer 40k Space Marine 2, & Astro Bot. We then cover the big announcements from last week's State of Play, discuss Hideo Kojima going Hollywood, & end with the depressing fact that you DO NOT own your digital games... they own you! List Off Links…
Send us a text This episode we talk about playing MORE Astro Bot and a lotta Marvel Snap for Ryan. We then dive into the Dreamcast 25th anniversary, the leaked Switch 2 photos (hubba hubba), the PlayStation 30th anniversary, more Concord craziness, and close with our State of Play predictions. List Off Links…
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