The DTC Insider podcast

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Brian Roisentul에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Roisentul 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Brian Roisentul에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Roisentul 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

… continue reading

101 에피소드

#Business #Marketing #Brian Roisentul #Businesspodcast #Fitgrowthmachinepodcast #Healthpodcast #Podcasting #D2cpodcast #Dtcpodcast #Ecommercepodcast #Thedtcinsider #Thedtcinsiderpodcast

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The DTC Insider explicit

updated 약 18시간 전

공유

시리즈 홈•Feed

Brian Roisentul에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Roisentul 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

… continue reading

101 에피소드

#Business #Marketing #Brian Roisentul #Businesspodcast #Fitgrowthmachinepodcast #Healthpodcast #Podcasting #D2cpodcast #Dtcpodcast #Ecommercepodcast #Thedtcinsider #Thedtcinsiderpodcast

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1
Navigating the New Era of E-Commerce Marketing 46:57

18 hours 전46:57

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46:57

In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business. With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement. Here’s a glimpse of what you’ll learn: The shift in marketing strategies due to increasing privacy restrictions Why persona work is critical before scaling media efforts The importance of a full-funnel strategy for brand growth How to balance organic content with paid media for long-term success YouTube Shorts as an emerging opportunity for brand visibility The growing importance of profitability in today’s e-commerce landscape Managing customer acquisition costs while focusing on sustainable growth Why ROAS alone isn’t enough—profitability and LTV must guide strategy The need for margin and product profitability analysis before scaling Why marketers must understand key business metrics beyond ad platforms Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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The Importance of Defining Your ICPs 9:15

4일 전9:15

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9:15

In this episode of The DTC Insider, Brian Roisentul emphasizes the critical importance of truly understanding your customers. He discusses how many brands fail to define their ideal customer profiles accurately and the consequences of this oversight. Here’s a glimpse of what you’ll learn: Defining your ideal customer profile accurately is foundational for brand success Knowing your customers deeply improves marketing effectiveness Direct communication is one of the best ways to gain valuable customer insights Surveys and reviews offer powerful feedback for continuous improvement Asking the right questions leads to more actionable insights Identifying pain points helps inform product development and innovation Analyzing reviews reveals how customers truly experience your brand Community engagement is a rich source of feedback and loyalty Tools like ChatGPT can support the analysis of customer data at scale Stop guessing—actively listen and gather input to make informed decisions Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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From Health Struggles to Product Breakthroughs 45:00

8일 전45:00

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45:00

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches. With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness. Here’s a glimpse of what you’ll learn: How Cleo’s personal health journey led to the creation of Barrier The benefits of transdermal patches for vitamin absorption over traditional supplements The importance of collaborating with experienced partners in product development The role of customer feedback in shaping product evolution and strategy Gaining deeper insights through real-life interactions with customers Driving brand growth through social media, with a focus on TikTok Using technology to improve customer education and engagement Staying open to feedback and embracing iteration throughout the process Creating products that support self-care and personal expression Maintaining continuous customer interaction to stay aligned with their needs Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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Unlocking Customer Insights Through Real-Life Engagement 7:43

11일 전7:43

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7:43

In this conversation, Brian Roisentul emphasizes the critical need for brands to engage with their customers in real-life settings, such as events and pop-up stores. He discusses how these interactions provide invaluable insights into customer preferences and behaviors that cannot be captured online. Here’s a glimpse of what you’ll learn: The importance of meeting customers in real life to strengthen brand connections How in-person interactions reveal deeper insights than digital analytics Using customer reactions to guide product development decisions Leveraging unfiltered customer feedback to refine marketing strategies Understanding how customers perceive value to improve positioning Building a sense of community to deepen brand loyalty Facilitating meaningful conversations to gather richer, more actionable feedback Prioritizing non-transactional touchpoints to nurture long-term relationships Making real-life engagement a strategic priority for sustainable brand growth Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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How This Brand is Changing the Period Care Game 40:14

15일 전40:14

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40:14

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products. Here’s a glimpse of what you’ll learn: The inspiration behind Viv and its mission How Katie turned a college project into a thriving business The challenges and rewards of innovating in a traditional category Strategies for building a community and incorporating customer feedback Viv's journey to getting on Whole Foods shelves The role of social media in brand building and customer education Insights into retail vs. online sales strategies Lessons in scrappy entrepreneurship and resourcefulness How Viv is breaking taboos around period care Advice for aspiring entrepreneurs Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless , you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.…

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How To Increase Your Customers' LTV 11:02

18일 전11:02

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11:02

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth. Here’s a glimpse of what you’ll learn: Why growth and marketing remain essential for brands in 2025 The importance of mapping the customer journey to uncover friction points How focusing too much on details can distract from the bigger business picture Using customer behavior insights to overcome revenue plateaus Balancing acquisition and retention to drive sustainable growth Accepting churn as part of the journey—and learning how to manage it Identifying the root causes behind customer churn to improve retention The power of proactive engagement in building long-term loyalty How delivering real value helps reduce customer turnover Grounding marketing tactics in data and customer insights for better results Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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Empowering Women Through Convenience 47:32

22일 전47:32

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47:32

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system. Here’s a glimpse of what you’ll learn: The inspiration behind Livi Beauty and its unique features How Pauline and Sarah transitioned from idea to product development The challenges and successes of launching a DTC brand Insights into their go-to-market strategy and target audience The importance of customer feedback and retention strategies How Livi Beauty empowers women by saving time and providing convenience The role of founder-led content in building brand authenticity Lessons learned from customer interactions and surprising feedback The impact of being featured on Good Morning America Future plans for Livi Beauty, including sustainability and product improvements Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless , you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.…

1
Creating Your Own Sales Peaks 8:39

25일 전8:39

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8:39

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective strategies for direct-to-consumer brands, focusing on the importance of identifying sales peaks, planning product launches strategically, and setting manageable goals. He emphasizes the need for brands to plan ahead and break down their annual goals into actionable quarterly objectives to drive growth and success. Here’s a glimpse of what you’ll learn: How successful brands engineer their own sales peaks The importance of identifying seasonal trends for smarter planning Using strategic product launches to boost low-revenue periods Why timing matters when bringing products to market Common pitfalls: lack of long-term planning Breaking down annual goals into manageable quarterly targets Aligning high-level initiatives with clear quarterly objectives Creating actionable task lists for each strategic initiative The role of research and decision-making in effective execution When and how expert support can help brands push past plateaus Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

1
Beyond UGC: Driving Growth with Professional Generated Content 36:44

29일 전36:44

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36:44

In this episode of The DTC Insider podcast, Brian Roisentul interviews Samantha Diamond, co-founder and CEO of Bird & Be, a company focused on improving fertility education and products. Samantha shares her journey from the beauty industry to addressing the gaps in fertility health, emphasizing the importance of professional guidance and sensitive communication. The conversation explores how Bird & Be leverages social media for education, the significance of clinical studies in product validation, and the challenges of marketing non-impulse purchases. Samantha also highlights the impact of customer stories and the company's commitment to continuous product development. Here’s a glimpse of what you’ll learn: From Beauty to Fertility: Samantha Diamond’s Career Pivot and Purpose Identifying and Filling Gaps in Fertility Education and Customer Experience Communicating with Sensitivity in a Deeply Personal Health Space The Role of Professional Guidance in Building Product Credibility and Trust Using Social Media to Educate, Support, and Build a Fertility-Focused Community Backing Products with Clinical Studies: A Non-Negotiable for Trust Marketing for Non-Impulse Products: Lessons from the Fertility Space Harnessing Customer Testimonials as a Source of Insight and Motivation Guiding Customers Through Personalized Quizzes and Educational Tools Iterating Through Feedback: The Continuous Development Behind Bird and Bee’s Products Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless , you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.…

1
How To Structure Your Meta Ad Account in Q2 14:08

5 weeks 전14:08

나중에 재생

나중에 재생

14:08

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through real client examples, he illustrates how to generate revenue by adding value to customer experiences and engaging them effectively. Here’s a glimpse of what you’ll learn: Why growth and marketing strategies still matter in 2025 The importance of mapping the full customer journey Common pitfalls: focusing on details too early in the process Gaining clarity on how your brand actually generates revenue Balancing acquisition and retention: new vs. returning customers Accepting churn as part of the journey—and how to prepare for it Implementing proactive tactics to minimize churn Leveraging customer feedback to guide improvements Finding meaningful ways to add value and build loyalty Using engagement strategies to boost customer lifetime value Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

1
Impact of Tariffs on Brands and Cash Flow 40:27

5 weeks 전40:27

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40:27

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Izzy Rosensweig, founder of Portless, about the evolving landscape of tariffs and supply chain management. They discuss Portless's innovative approach to optimizing cash flow and inventory management, the implications of the de minimis rule, and the impact of trade wars on brands. Izzy shares insights on pricing strategies, the importance of trade lawyers, and the future of manufacturing concerning China and Vietnam. The conversation emphasizes the need for brands to adapt and optimize in a fluid market environment. Here’s a glimpse of what you’ll learn: How Portless helps brands delay tariff payments until orders ship The importance of cash flow management for brand sustainability The phase-out of the de minimis rule for China and Hong Kong Strategies for optimizing supply chains to reduce operational costs The impact of trade wars on global logistics and sourcing Adapting pricing strategies in response to shifting economic conditions Exploring tariff engineering as a method to lower import costs How the country of origin influences tariff obligations The pros and cons of manufacturing in Vietnam versus China Why brands should optimize their current operations before major supply chain shifts Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless , you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.…

1
Lessons From Serving 200,000 Customers 30:51

6 weeks 전30:51

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30:51

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Victoria Melnyk, co-founder of Sunbabe Hair. Launched in 2018 with her sister, Sunbabe offers women a natural, gradual approach to hair lightening, inspired by their own teenage experiences with bleaching. Frustrated by the damaging and costly salon processes, Victoria sought a healthier alternative to achieve sun-kissed highlights. Emphasizing beauty as a reflection of lifestyle, Sunbabe has grown to serve over 200,000 customers. Victoria also leads the brand's art direction, focusing on visual storytelling to communicate Sunbabe's essence. Today, we'll explore her entrepreneurial journey, the challenges of scaling a lean team, and her vision for the future of haircare. Here’s a glimpse of what you’ll learn: Turning personal passion and curiosity into a successful beauty brand How creating for yourself can foster deeper customer connection The power of transformation stories in branding and marketing Why branding is about meaning, not just products Using the hero’s journey to create compelling customer narratives Building community to strengthen brand loyalty Understanding your customer’s needs to drive effective marketing The importance of a clear, focused message in brand communication Structuring ad creation to improve performance Embracing continuous learning for long-term growth Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

1
Overcoming Challenges in Product Development 53:04

7 weeks 전53:04

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53:04

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Paola Shah, founder of Tucketts. When Paola Shah moved from London to the U.S., she found herself in a new place with no network. A friend asked for help researching a Pilates studio, and part of that research focused on socks—specifically, grip socks that were required for class. But none of them felt quite right. So, Paola spent three years developing a new kind of sock—one that provides grip and absorbs sweat while maintaining a full sensory connection to the floor. That idea turned into a patented product and a sustainable business that manufactures in Colombia with a strong focus on social and environmental impact. In this episode, we talk about her journey from market research to manufacturing, how she became part of the 1.9% of women-owned businesses to cross $1M in revenue, and the challenges of staying profitable as costs rise. Here’s a glimpse of what you’ll learn: The evolution of Tucketts from concept to market over three years. The importance of validating product-market fit before launching. How cultural influences shape product design and branding. The impact of sustainable manufacturing on communities and the environment. The role of patents in protecting innovative product designs. How organic influencer marketing drives authentic brand growth. Overcoming manufacturing challenges through perseverance and problem-solving. Effective communication with manufacturers for better product outcomes. The power of user-generated content over traditional influencer promotions. Enhancing workouts through barefoot training and improved foot sensation. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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The Art of Storytelling in Business 44:46

8 weeks 전44:46

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나중에 재생

44:46

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Mallory Ottariano, founder of Youer. Mallory Ottariano launched her brand on Etsy in 2012 as a side hustle. Before she knew it, it was matching her full-time income, and she decided to go all in. Fast forward, and she’s built a 7-figure clothing brand without paid ads (until recently). How did she do it? Let’s find out! Here’s a glimpse of what you’ll learn: The importance of community engagement in building a brand. How storytelling helps create deeper connections with customers. Using events to drive word-of-mouth marketing and brand loyalty. The strategic transition from organic growth to paid advertising. Effective inventory management as a key factor in scaling. The impact of a resale market on customer loyalty and sustainability. Challenges and opportunities of manufacturing in the US. The role of detailed tech packs in ensuring smooth production. Educating customers on pricing to address cost concerns. The power of authenticity in strengthening brand relationships. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

1
Building a Brand Through Scarcity 53:16

9 weeks 전53:16

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나중에 재생

53:16

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Brandon Horoho, co-founder of Montana Knife Company, a 30-year overnight success—that’s how this company’s explosive growth story begins. Brandon and his co-founder, Josh, launched the company in 2020, but Josh had been crafting custom knives since he was 11. The idea? Mass-produce high-quality knives that could reach a wider audience while still maintaining craftsmanship. The results? From low 7 figures in 2021 to 8 figures in 2024. Their products sell out in minutes. They’ve built an email list of over 1 million customers. And now, they’re focused on becoming a household name—expanding beyond their niche with paid TV ads, podcasts, and influencers. Here’s a glimpse of what you’ll learn: The founding of Montana Knife Company and its rapid growth. Josh’s journey to becoming the youngest master bladesmith at 19. The role of quality craftsmanship in customer loyalty and retention. Building direct customer relationships and owning their data. Leveraging organic social media to grow without paid ads initially. The first knife drop selling out in 14 minutes and what it revealed about demand. The impact of email marketing as a core strategy with high engagement. The VIP program and how it strengthens customer loyalty. The focus on building a long-term legacy brand over short-term gains. Expanding manufacturing capabilities to support continued growth. Sponsor for this episode: This episode is brought to you by BSR Digital . BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here .…

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