Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast , we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice. We’ll cover: The #1 mistake brands make in their messaging How to position your brand as the guide (not the hero) Why emotional connection trumps product features The psychology behind "brand love" How to create consistency that builds trust and recall If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen. 🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
In this powerhouse episode, we sit down with David Aaker , Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands , Brand Leadership , and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy. We dive deep into: The evolution of brand equity and why loyalty must be at its core Why brand relevance , not just awareness, is key to market dominance The secret to building energy and differentiation with “Silver Bullet” brands Why disruptive innovation creates real growth, not brand preference The role of signature stories and purpose-driven branding in creating lasting impact How legacy brands can remain relevant in an age of constant disruption Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure. 🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices. David's Links David on Linkedin Prophet Website David's Books 👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business. Discover how Red Bull: Became a media powerhouse by owning their content Built emotional connection through storytelling and immersive experiences Chose partnerships and events that embodied their brand values Created a world their audience wants to live in Learn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers. 👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
In this episode of The Unified Brand Podcast , we’re joined by John Sapiente , founder of Volition America —a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause. John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love. We explore: How storytelling and cause marketing built a community-first brand Why brand DNA and emotional connection drive customer loyalty The secret behind 13-fold branding and hidden messages in product design Volition’s bold new vision—including TV shows, new categories, and experiences This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact. 🔗 Learn more: volitionamerica.com 👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
What separates enduring startups from the rest? Branding. In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding —each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand. You'll learn how: Airbnb builds belonging through brand purpose Slack tailors its identity to tech-savvy professionals Mailchimp and Glossier use tone and community to drive loyalty Tesla and Spotify master category creation and innovation Whether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand. 👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
In this episode of The Unified Brand Podcast , we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level. We explore: The neuroscience behind storytelling and empathy How personal stories can drive professional success The 4Cs framework to unlock brand stories Strategic storytelling in B2B tech and why empathy still matters Using purpose-driven storytelling to align brand identity and impact Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth. 🔗 Connect with Lauren: meshingmovement.com Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard Perfect for founders, marketers, and brand builders who want to think differently and build brands that last . 🎧 Subscribe and stay unified. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands. Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn: ✅ How to identify and solve the right problem for your audience ✅ The power of tapping into emotional pain points (not just surface issues) ✅ Why understanding your audience’s journey is key to messaging ✅ How simplicity enhances memorability ✅ The importance of stepping into your audience's shoes for authentic resonance PLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back. Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap. 👉 Take the Brand Power Scorecard now --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
This week on The Unified Brand Podcast , we’re joined by branding and digital marketing strategist Jacinta Gandy , founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising. In this deep-dive episode, we explore: Why brand strategy must come before design The power of niching down and owning your local market How to use Pinterest, email, and SMS to grow beyond Instagram Marketing mistakes that waste money and time What small businesses can learn from agency life Whether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably. 🎧 Tune in for actionable insights to brand smarter, not harder. Jacinta's Links Instagram Website Linkedin Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard Perfect for founders, marketers, and brand builders who want to think differently and build brands that last . 🎧 Subscribe and stay unified. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background? In this episode of The Unified Brand Podcast , we break down five iconic brands that didn't just enter their industries—they transformed them . From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability. You'll discover: Why disruption breeds memorability The strategy behind Nike’s swoosh and movement messaging How Zappos dominated through radical customer service What Disney does to embed magical experiences across generations How your brand can find its own "blue ocean" and rise above the noise Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard Perfect for founders, marketers, and brand builders who want to think differently and build brands that last . 🎧 Subscribe and stay unified. --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor Dan Wallace , co-author of The Physics of Brand , joins us to unpack how brands operate across time, space, and sensory memory . From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction . We explore: The three dimensions of time in brand building The real role of multi-sensory brand experiences How consciousness and culture shape brand value Why Costco and Amazon are two sides of the same branding coin The future of branding in an AI-driven world If you're a founder, marketer, or strategist looking to create brand moments that stick and scale , this episode is a must-listen. Connect with Dan: ideafood.com → LinkedIn 📖 Grab The Physics of Brand…
In this episode of The Unified Brand Podcast , we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership. Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition. Key Takeaways: How Netflix's culture of unfiltered honesty drives productivity and creativity. Google's commitment to innovation through perks and mentorship. Zappos’ rigorous hiring process to maintain a strong customer service culture. Pixar’s focus on creativity and collaboration through feedback and openness. Zoom’s dedication to maintaining culture with their ‘Happiness Crew.’ IKEA’s purpose-driven approach to creating a better everyday life for everyone. Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - www.brandpowerscore.co.uk ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing? In this episode of the Unified Brand Podcast, we welcome back Barry LaBov , two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation . Barry shares: The overlooked power of brand differentiation in winning hearts, minds—and market share A powerful rebranding case study that transformed “the cheap copper guys” into an industry-leading premium brand How celebrating what makes your brand unique can re-engage teams, increase morale, and boost profitability Why striving for perfection can kill innovation and how “rough edges” and imperfections make brands more human Lessons from rock bands like The Police, Pearl Jam & The Black Keys on branding, uniqueness, and experience Whether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out. Plus: Barry’s take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity. Links & Resources: Barry LaBov: https://barrylabov.com LaBov Agency: https://labov.com The Power of Differentiation (Book): Available on Amazon ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
Thinking about rebranding but unsure where to start? In this episode of The Unified Brand Podcast , we break down the strategic process of rebranding to ensure a smooth and effective transformation. Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success. Discover why rebranding is more than just a visual update—it’s about aligning your business with its future vision. Tune in for expert insights from Elements Brand Management and take the guesswork out of your rebrand! ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
In this episode of The Unified Brand Podcast , we sit down with Maxwell Nee , Chief Revenue Officer at ScoreApp , a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times . Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to maximize efficiency. We discuss: The 3 pillars of building a business that thrives: Team, Market Demand, and Cash Flow. Why listening to the market is the most powerful tool for entrepreneurs. The importance of objective decision-making and overcoming personal biases in business. How ScoreApp transforms lead generation, sales, and customer experience. The secret behind high-converting sales processes using AI-powered assessments. Maxwell also reveals his favorite industries to invest in , the biggest mistakes entrepreneurs make , and why personalization and segmentation are the future of marketing. If you’re looking for actionable strategies to build a scalable, efficient, and profitable business, this episode is a must-listen! Maxwell's Links Linkedin About Me ScoreApp ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve. www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call…
Looking to craft a tagline that sticks? In this episode of The Unified Brand Podcast , we explore the power of taglines, breaking down some of the most iconic examples, including Nike’s “Just Do It,” Apple’s “Think Different,” and BMW’s “The Ultimate Driving Machine.” Discover what makes a tagline truly memorable, how it differs from a slogan, and how you can use it to position your brand effectively. Tune in for expert insights and actionable tips to create a tagline that resonates with your audience and sets your brand apart. Take the Brand Power Assessment to see where your brand stands.…
Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast . Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show you how to apply them to your own brand. Whether you're a founder, marketer, or business professional, this episode will empower you to captivate your audience like never before. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’ --------------------------------------------------------------- Alexandra's links Personal Alexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My Name Is Awesome Book Brand Name Evaluation Test - SMILE & SCRATCH Name Evaluation Test Free Brand Name Masterclass - Free Brand Names Mini Masterclass Brand Name Online course - How To Create Super Sticky Brand Names Online Course Eat my words Website - https://eatmywords.com Twitter - https://twitter.com/eatmywords Facebook - https://www.facebook.com/EatMyWordsNames ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Is your brand stuck? Unleash its growth potential! In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential. We cover essential aspects like: • Maintaining a strong and consistent brand identity ✨ • Ensuring clear communication with your target audience ️ • Adapting to an ever-changing marketplace If your brand's growth has stalled, these insights can help you get back on track. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience. Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she’s launched a full-service bilingual marketing agency, an e-learning platform, a business consulting firm, and an eCommerce shop. In this episode, Margarita shares her extensive knowledge on connecting marketing efforts with sales objectives to drive business growth. Discover her proven strategies for optimizing marketing campaigns, understanding key performance indicators (KPIs), and aligning them with your sales goals. Whether you're a business owner, marketer, or professional, her insights will help you enhance your brand's impact and achieve measurable results. Tune in for actionable advice and inspiring stories that can transform your approach to marketing and elevate your business to new heights. Don’t miss out on these expert insights that could be the key to unlocking your brand’s full potential. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is the key to being memorable. Perfect for entrepreneurs, marketers, and anyone looking to strengthen their brand identity, this episode provides actionable tips to avoid costly branding missteps and future-proof your business. Tune in now and learn how to brand smarter, not harder. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
In this episode of The Unified Brand Podcast , we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, the importance of precise brand messaging, and how to pivot your strategy for maximum impact. Whether you're a startup or an established brand, this episode will equip you with the tools to elevate your brand, increase revenue, and reduce risk. Don't miss out on Kathy's expert advice that has helped countless organizations thrive in the competitive CPG landscape. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
In this episode of The Unified Brand Podcast , we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand’s identity, guiding every decision, action, and strategy. We'll break down the essential components of a successful brand vision, share examples from top companies like Oxfam, Tesla, and Nike, and provide actionable tips to help you craft a vision that not only motivates your team but also resonates with your audience. Tune in to learn how a strong brand vision can: Provide clarity and direction for your business. Build deeper connections with your customers. Differentiate you from the competition. Attract and retain top talent. Boost your company's market value. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that will help you unlock your brand’s full potential and set it on a path to long-term success. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
In this episode of The Unified Brand Podcast , we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products. Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success. Tune in to explore the future of branding and how to forge lasting emotional connections with your audience. Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/ Soulsight - https://soulsight.com Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic. Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tune in for weekly insights to transform your brand strategy and visual identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain and augmented reality are transforming the industry. Key Highlights from the Conversation: The Shift Towards Transparency and Authenticity: Mitch emphasizes the importance of transparency and authenticity in building trust with consumers, particularly among Gen Z. He discusses how modern brands are using these principles to forge stronger connections with their audience, moving beyond traditional marketing tactics. The Role of Blockchain and Web3: Mitch explains how blockchain technology and Web3 are redefining data privacy and security, allowing brands to create more secure and trustworthy relationships with their customers. He highlights the crucial role these technologies play in fostering a more open and voluntary engagement between brands and their audiences. Case Studies of Innovative Brands: We explore practical examples from leading brands. Mitch discusses how Accenture is leveraging its purpose to align with business strategy, and how Sephora is using AI and augmented reality to personalize customer experiences in unprecedented ways. These case studies illustrate the real-world application of the concepts Mitch discusses in his book. Navigating the Future of Marketing: Mitch provides a forward-looking perspective on how societal trends and technological advancements are shaping the future of marketing. He reflects on the ongoing evolution of marketing strategies and the importance of staying ahead in a rapidly changing landscape. About Mitch Duckler: Mitch Duckler is a seasoned marketing professional and the author of 'The Future Ready Brand'. With extensive experience in brand strategy and a keen understanding of technological trends, Mitch offers valuable insights into how brands can adapt and thrive in the digital age. Where to Find More: Learn more about Mitch Duckler, his book, and his firm at fullsurge.com . The book is available at major online retailers including Amazon and Barnes & Noble. Join the Conversation: We hope you enjoy this enlightening episode with Mitch Duckler. Be sure to listen, subscribe, and leave a review to let us know your thoughts! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand personality, we've got you covered. Learn how to identify your unique selling proposition, develop a captivating visual identity, and build a brand that leaves a lasting impression. Ready to elevate your business? Let's unlock the secrets to brand positioning together! #branding #marketing #business #businessgrowth ----------------------------------- Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Partner of Fassforward, Gavin and his team grow businesses. How do they help these ailing businesses? By using a blend of storytelling, visual communication, strategy and leadership. So kick back in your chair and start making notes on your business manifesto. You're about to learn the secrets to building a compelling world for your brand. --------------------------------------------------------------- Gavin's links Gavin's Linkedin - https://www.linkedin.com/in/gmcmahon/ Fassforward Website - https://www.fassforward.com Linkedin - https://www.linkedin.com/company/fassforward/ Twitter - https://twitter.com/fassforward Instagram - https://www.instagram.com/fassforward/ Facebook - https://www.facebook.com/fassforward/ ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transforming your brand for a whole new audience. Overhaul/Full Rebrand: Creating a completely new brand identity. Incremental/Brand Update: Subtle tweaks to maintain brand recognition. Discover the perfect rebranding strategy to hit the right note with your audience! Listen now and get ready to reignite your brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers . Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don't miss this! Learn how to leverage cultural knowledge to create winning campaigns that resonate with diverse audiences. Listen & Subscribe for More! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition by 86% Create emotional connections with your audience Make you stand out from the crowd We'll explore real-world examples and actionable tips to craft a powerful soundscape for YOUR brand. Ready to turn up the volume on your marketing? Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos…
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