Leading Tone podcast

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

10일 전21:35

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21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Leading Tone

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Delving into the inner workings of film music with Jim Ware and Doug Adams.

3 에피소드

#Music #Cinema #leadingtone

Leading Tone

updated 2년 전

시리즈 홈•Feed

Delving into the inner workings of film music with Jim Ware and Doug Adams.

3 에피소드

#Music #Cinema #leadingtone

모든 에피소드

Leading Tone

1
The Lord of the Rings - The Fellowship of the Ring 35:20

2 years 전35:20

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35:20

To celebrate the upcoming performances of The Fellowship of the Ring in Concert at Radio City Music Hall in February 2023, join Jim Ware on a tour of Howard Shore's music for Middle-earth.

Leading Tone

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Close Encounters of the Third Kind 31:38

4 years 전31:38

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31:38

A bonus episode from the Leading Tone archives. In advance of the 'live to projection' premiere in 2018, Jim Ware explored John Williams' 1977 score for Steven Spielberg's Close Encounters of the Third Kind .

Leading Tone

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A.I. - Artificial Intelligence 59:17

4 years 전59:17

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59:17

Jim Ware explores the 17th Steven Spielberg and John Williams collaboration - A.I. - Artificial Intelligence - released twenty years ago in June 2001.