Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
February 9, 2025. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
February 5, 2025. MDWK Bible Study - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
February 2, 2025. Sunday Sermon - Executive Pastor Juan Lopez Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 26, 2025. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 22, 2025. Sunday Sermon - Rev. Jason Staten | Lexington Park, Maryland Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 22, 2025. Revival Prayer Service | Rev. Jason Staten Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 19, 2025. Sunday Sermon - Rev. Jason Staten Find us on all our platforms: https://www.instagram.com/calvarytabindy https://www.facebook.com/calvarytabindy https://www.calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 15, 2025. MDWK Bible Study - Rev. Bobby Killmon | IBC Dean of Biblical Studies Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 12, 2025. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 8, 2025. MDWK Bible Study - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
January 5, 2025. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
December 29, 2024. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
December 18, 2024. Midweek Bible Study - Rev. Chris Henderson Find us on all our platforms: https://www.instagram.com/calvarytabindy https://www.facebook.com/calvarytabindy https://www.calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
December 11, 2024. Midweek Bible Study - IBC Campus Pastor Jarred Turner Find us on all our platforms: https://www.instagram.com/calvarytabindy https://www.facebook.com/calvarytabindy https://www.calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
December 8, 2024. Sunday Sermon - Senior Pastor Josh Carson Find us on all our platforms: YouTube.com/@calvarytabindy Instagram.com/calvarytabindy Facebook.com/calvarytabindy calvarytabindy.com Calvary Tabernacle is an exciting, growing church with multiple locations across Greater Indianapolis. Our main campus is located in the heart of Indianapolis, right in the Fountain Square area. People just like you make Calvary a wonderful place to gather, find community, and worship God freely.…
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