Building Your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business For The Modern Entrepreneur podcast

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Species Unite

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Andrew Stein: Living with Lions 46:39

7일 전46:39

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46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

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#Personal Brand #Entrepreneur #Business #Marketing #MBA #Bob Gentle Personal Branding & Monetization Coach #Bob Gentle Personal Branding #Monetization Coach

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

updated 3일 전

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296 에피소드

#Personal Brand #Entrepreneur #Business #Marketing #MBA #Bob Gentle Personal Branding & Monetization Coach #Bob Gentle Personal Branding #Monetization Coach

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Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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The Ultimate Guide to Transitioning from Consulting to Membership, with Mike Morrison 49:31

3일 전49:31

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49:31

Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative. 🎯 Key Discussions: Building Before Monetizing : Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise. Signals for Scaling : If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively. Purpose-Driven Memberships : Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function. 🔑 Actionable Takeaways: Audience Development : Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options. Recognize Demand : Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively. Start Small and Specialize : Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback. More about Mike : https://www.membershipgeeks.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Amplifying Human Connections for Business Success, with Andy Storch 32:46

24일 전32:46

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32:46

In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community. This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace. Three Key Takeaways You Can Apply Today: ✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months. ✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills. ✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery. Andy's Three Steps for Future Success: 🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time. 🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week. 🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create. Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable." Find out more about Andy Storch : https://andystorch.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt 44:23

4 weeks 전44:23

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44:23

In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away. AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business. 🔧 Key AI Applications We Discussed Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions 💡 Actionable Takeaways Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise. Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises. Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility. Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson 46:35

5 weeks 전46:35

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46:35

In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools. As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come. What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity. 🔑 Key Takeaways: 1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it. 2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth. 3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services. If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come. About Anita Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program. She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today. Anita's Website : https://writeyourlife.net/ Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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How to be the Signal in the Noise, with Mark Schaefer 33:37

6 weeks 전33:37

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33:37

As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World." If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise. Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage. 🔑 Key Takeaways Competency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about. Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference. Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before. I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves. Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion. 🚀 Three Action Steps from Mark Invest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way. Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI. Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it! Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Linkedin Content That Connects and Converts, with Nicole Osborne 50:43

7 weeks 전50:43

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50:43

Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers. Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts. 🎯 Key Takeaways: Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?" Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field. Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out. ✨ Three Actions You Can Take Today: Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process. Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues. Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you. Links: Nicole's free content inspiration guide: wunderstars.com/content-inspiration ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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Holy Shift! Productivity... but not as you know it, with Grace Marshall 49:41

8 weeks 전49:41

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49:41

In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments." If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths. 🎯 Key Takeaways: Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work. Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase. Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices. 🔨 Actionable Steps: 1 - Apply the "Three Shifts Model" when facing challenges: Recognise the shift (acknowledge what's happening) What is this shift? (approach with curiosity) Holy shift (look for the revelation or learning) 2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them. 3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses. Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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The Insider Recipe for Video Success, with Ben Amos 49:48

9 weeks 전49:48

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49:48

If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver. Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset. 🎯 Key Takeaways: Start with OpusClip : Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session. Implement tiered distribution : Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach. Focus on serving one person : Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters. 📚 Resources Mentioned: Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon) Free chapter: engagevideomarketing.com/freechapter OpusClip for video repurposing Connect with Ben: LinkedIn: Ben Amos Instagram: @engage_ben Website: engagevideomarketing.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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The Five Levers of Business Growth with Dr Brenda Hector 34:22

11 weeks 전34:22

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34:22

If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different." In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field. Three key takeaways: 🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch. 👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group. 🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year. Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement. About Brenda Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology. https://brendahector.actioncoach.co.uk/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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How to get your product right before you market, with Al Tepper 41:06

12 weeks 전41:06

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41:06

In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts. Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins. 🎯 Key Takeaways: 1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable. 2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it. 3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments. ⚡ Actionable Tips From Al: 1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device. 2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building. 3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections. Find out more about Al. http://www.lzymrktng.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

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How to add genuine value to your network, with Bob Burg 27:43

13 weeks 전27:43

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27:43

As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships. Bob shares his insights on: 🎯 Shifting your focus from getting to giving and providing immense value to others 🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you 🌉 Using the "referral bridge" technique to comfortably ask for referrals Key Takeaways: 📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect! 🔍 Research and listen to understand what your clients and network truly value . Don't assume everyone values the same things you do. 🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result. About Bob Burg For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization. Visit Bob Online : https://burg.com/daily-impact/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

1
Embracing AI in your content creation, with Ian Anderson Gray 36:59

14 weeks 전36:59

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리스트

36:59

---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

1
Ask Holes Are Everywhere, with Kerri Burchill 41:21

17 weeks 전41:21

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리스트

41:21

As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes." In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck. Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration. Three Key Takeaways: 🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change. 🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights. 🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact. About Kerri It's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry). https://www.kerriburchill.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

1
How to Communicate with Confidence and Impact, with Chris Marr 40:04

18 weeks 전40:04

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리스트

40:04

If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen. In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight. As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely. Here are three key takeaways from our conversation: 🔑 Ego can hold us back from being great coaches and communicators. It's not about having all the answers, but about asking the right questions to bring out the best in others. 🔑 Action cures fear and leads to growth. The best thing you can do is step into difficult conversations or decisions and deal with them head-on. That's where true personal and professional development happens. 🔑 AI tools like ChatGPT and Fathom can help you deliver a higher level of client service and free up your time for more valuable activities. If you're not using these tools, you're not doing your best work. About Chris Chris Marr, hailing from Dundee, Scotland, is a veteran business coach with over 15 years of experience. His journey began in sales and marketing, eventually becoming a certified They Ask, You Answer coach, working alongside Marcus Sheridan for the past decade. Chris has a proven track record of guiding seven and eight-figure businesses globally, enhancing their sales, marketing, and leadership teams. His expertise has driven growth in traffic, leads, sales, and profits. Today, Chris specializes in empowering leaders, coaches, and consultants to move beyond people-pleasing habits, instilling authoritative practices for outstanding client results and robust business success. Website : theauthoritativecoach.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

1
How to Attract High-Quality Clients and Grow Your Business, with Matthew Kimberley 41:32

19 weeks 전41:32

나중에 재생

리스트

41:32

As a leader, entrepreneur, or executive, you know how crucial it is to establish a strong personal brand that attracts the right clients and drives business growth. But where do you start? On this episode of Building Your Leader Brand, I sit down with Matthew Kimberley, co-author of Book Yourself Solid for Coaches and Consultants, to discuss the frameworks and principles that can transform your business. Three Key Takeaways: 🔒 The Power of Red Velvet Rope Policy: Learn how to create a filtration device that attracts only the right clients who energize and inspire you, and why this matters for the holistic health of your organization. 📈 The Often-Overlooked Secret to Credibility: Discover why investing in your personal credibility is crucial for success in the coaching and consulting business, and how to fix the "low-hanging fruit" that may be holding you back. 🚀 Simplifying Success with Intentional Action: Understand how to create momentum and gravity in your business by focusing on simple, yet powerful daily actions that drive results, as outlined in Matthew's highly effective lead magnet, "The 5 Things You Need to Do Every Morning to Get More Clients in the Next 60 Days". More about Matthew : https://marketingforcoaches.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.…

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