Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Utah enacts controversial labor union law Utah Gov. Spencer Cox has signed House Bill 267 into law, a controversial measure that takes away the collective bargaining rights of public employee unions. Many union workers voiced their concerns and urged Cox to veto the bill, which they contend would damage unions. ... (Read More)…
Utah bill wants more labeling transparency for cultivated meat products A Utah legislator has introduced a bill to increase transparency for consumers in the Beehive State when purchasing cultivated meat products. Cultivated meats are genuine animal meat, but are produced by cultivating animal cells in a controlled environment. But since the beginning of the year, two U.S. ... (Read More)…
UT national monuments scrutinized under Trump's '15-day review' The Trump administration has mandated a 15-day review of public lands and national monuments, including those in Utah. During his first term, President Donald Trump shrank the size of Bears Ears and Grand Staircase Escalante national monuments. Both were later reinstated by President Joe Biden. ... (Read More)…
'Factory farming' and the true cost of a burger The The New York Times and Washington Post are getting pushback for recent editorials defending large-scale factory farms. Some environmental groups argued the columns made one critical assumption , that there is no other option. Peter Lehner, sustainable food and farming program managing attorney for the advocacy group Earthjustice, noted while the Times and Post's editorials claim factory farms are needed to keep up with the demand for meat products, industrial agriculture does not feed the world. ... (Read More)…
Report: Utah sits well above national average for adults' degree attainment Utah has made noteworthy progress in increasing the number of working-age adults who hold a degree or credential beyond high school. Credentials are official documents to verify someone's qualifications or competency in a given skill. According to the Lumina Foundation's latest Stronger Nation report, the Beehive State's attainment rate sits at nearly 62% , well above the national average. ... (Read More)…
Cost of living, political dysfunction top concerns for Utahns The Utah Legislature has been in session for almost two weeks and one nonprofit research organization contended in order for state lawmakers to be effective and responsive to the needs of Utahns, they need to address two key topics: cost of living and political dysfunction. Shawn Teigen, president of the Utah Foundation, said through its Utah Priorities Project conducted last year, it found Utahns are concerned about being able to afford housing and other costs, such as groceries and taxes. Teigen reported many said they also do not feel listened to by politicians and are tired of hyper-partisanship . ... (Read More)…
Utah could play stronger role in promoting student mental health Advocates for mental health say Utah policymakers need to consider the important role schools can and should play in keeping at-risk students safe and learning. Studies show many Utah children go without mental-health services, even though the need for them is growing. About half of youths ages 12 to 17 who have depression are not receiving treatment. ... (Read More)…
UT drivers want to pay less at the pump, value fuel-efficient cars Most drivers want to save as much money as they can at the gas pump, and that is exactly what Consumer Reports' l atest survey found. Chris Harto, senior sustainability policy analyst at Consumer Reports, said close to 100% of Americans say fuel economy is a deciding factor when looking to purchase a car, which is significant in a state such as Utah , where folks drive on average more than 800 miles per month and spend nearly 4% of their income on gas. Harto says lower fuel costs aren't their only demand . ... (Read More)…
Utah program incentivizes farmers to optimize water use A Utah grant program is aiming to incentivize farmers to optimize their water use. Historically, Utah agriculture has accounted for up to 80% of the state's water consumption, but the state's Agricultural Water Optimization Program is an initiative using state and federal funds to lower the financial barriers for ag producers to modernize and update their irrigation equipment. Hannah Freeze, Agricultural Water Optimization Program manager for the Utah Department of Agriculture and Food, said it covers half the cost of purchasing new, more efficient equipment. ... (Read More)…
Report: Medicaid a 'lifeline' for rural Utahns Congressional leaders are considering what some call "highly consequential decisions" about the future of Medicaid - and Utah advocates are weighing in. The Medicaid budget cuts proposed by U.S. House Republicans are massive, and a new report from the Georgetown University Center for Children and Families says they'd affect adults and children in rural Utah, who rely more heavily on Medicaid for health coverage than people in cities. ... (Read More)…
SCOTUS rejects Utah's attempt to control public lands The U.S. Supreme Court has opted not to hear a lawsuit brought by the State of Utah, which alleged the federal government's ownership of large parts of the state is unconstitutional. The decision marks a win for conservation advocates. ... (Read More)…
Advocate: Trump nominee could jeopardize environmental progress in UT Russell Vought is one of the key architects behind the conservative, right-wing blueprint Project 2025 , and President-elect Donald Trump has tapped him to lead his Office of Management and Budget for a second time. If confirmed for the position, Vought would have significant influence over the federal government as he determines the president's budget. David Kieve, president of EDF Action, the advocacy partner of the Environmental Defense Fund, calls Vought unqualified. ... (Read More)…
Utah looks to diversify energy portfolio as AI gains momentum Many contend Utah, like the greater United States, is facing an energy crisis, and the fast development and expansion of artificial intelligence could make the problem even worse. It is estimated AI data centers will require 14 gigawatts of new power capacity by 2030. Estimates show one gigawatt alone is enough energy to power about 750,000 homes . ... (Read More)…
Medical, legal experts warn parents about dangers of toys this holiday season Utah trauma surgeons are wanting parents to be vigilant about the dangers toys with magnets or button batteries can pose, after they've seen several cases of children ingesting them. Meanwhile, the National Retail Federation expects people will spend nearly $989 billion by the end of the year on holiday shopping. But product liability attorney Don Fountain said those costs can't compare to a lasting injury, or even death, due to unknowingly buying a faulty product. ... (Read More)…
Report: Utah lags on conservation policy Among Western states, Utah could be doing more to support conservation policy, according to a new report by the Center for Western Priorities. The Center's Policy Director Rachael Hamby said its latest scorecard looks at three categories - land protection and access, responsible energy development, and land use and planning for growth. Hamby said Utah could improve its standing by increasing its funding for conservation programs and strengthen its commitment to public land protections. ... (Read More)…
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