Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Karen and Philippa are two forty-somethings who, after 20 years of friendship, still aren't sick of talking to each other. Our years of life experience may not have made us experts at anything, but they've given us plenty of material, especially when it comes to relationships—the most important things we humans can have. (Wine is a close second.) So listen in as we talk about friendship, dating, marriage, divorce, and all sorts of other relationship stuff that’s universal, yet darned near impossible to figure out.
Karen and Philippa are two forty-somethings who, after 20 years of friendship, still aren't sick of talking to each other. Our years of life experience may not have made us experts at anything, but they've given us plenty of material, especially when it comes to relationships—the most important things we humans can have. (Wine is a close second.) So listen in as we talk about friendship, dating, marriage, divorce, and all sorts of other relationship stuff that’s universal, yet darned near impossible to figure out.