Susan Piver에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Piver 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Susan Piver에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Piver 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Writer | Teacher | New York Times Best Selling Author *We are currently on hiatus. New episodes will be forthcoming.*
Susan Piver에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Susan Piver 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Writer | Teacher | New York Times Best Selling Author *We are currently on hiatus. New episodes will be forthcoming.*
Welcome to the Ask Susan podcast. This is episode #24. I’m really excited to be able to offer this to you. Each week, I will answer a question about spirituality and meditation practice. Please click here to ask me your question. Torsten from Berlin raises an excellent question, one for the ages. If mindfulness is about being present, how is a practitioner supposed to plan for the future? Remember the past? Are planning and memory inconsistent with mindfulness? In this week’s answer I offer some insights. Enjoy! And please feel free to ask me your question about meditation, mindfulness, spirituality, relationships, or anything I might be helpful with. Leave me a message here . Look for the ‘Ask Susan’ episodes as part of the Open Heart Project podcast; available on iTunes, Stitcher, Google Play, doubleTwist, FMG and more… GET FREE WEEKLY MEDITATION VIDEOS The only way to understand meditation is by doing it yourself, and I’m here to help. Sign up and I’ll email you a new meditation video every week. FREE. Subscribe The post How can I plan for the future and think about the past when I’m supposed to be in the present moment? appeared first on The Open Heart Project .…
Welcome to the Ask Susan podcast. This is episode #23. I’m really excited to be able to offer this to you. Each week, I will answer a question about spirituality and meditation practice. Please click here to ask me your question. Katia’s question is about figuring out the balance between kindness toward others and self-care. In this answer, I discuss the real meaning of compassion (spoiler alert: it doesn’t mean being nice), how compassion for self naturally blossoms into compassion for others, and the two forms of compassion, according to Buddhist thought: relative and absolute. I also share a little bit about my personal system for when I feel like I’m being overwhelmed by someone else. . Look for the ‘Ask Susan’ episodes as part of the Open Heart Project podcast; available on iTunes, Stitcher, Google Play, doubleTwist, FMG and more… GET FREE WEEKLY MEDITATION VIDEOS The only way to understand meditation is by doing it yourself, and I’m here to help. Sign up and I’ll email you a new meditation video every week. FREE. Subscribe The post How can I have compassion for others without ignoring my own needs? appeared first on The Open Heart Project .…
Welcome to the Ask Susan podcast. This is episode #21. I’m really excited to be able to offer this to you. Each week, I will answer a question about spirituality and meditation practice. Please click here to ask me your question. This week’s question is truly fascinating. Our questioner has discovered that since beginning a meditation practice, his mind keeps trying to stay awake, even as his body is trying to fall asleep. Interesting! Irritating! All of the above. In this episode, I offer a few thoughts and also refer him to the work of Andrew Holocek who has expertise on dreaming and meditation that I do not possess. Look for the ‘Ask Susan’ episodes as part of the Open Heart Project podcast; available on iTunes, Stitcher, Google Play, doubleTwist, FMG and more… GET FREE WEEKLY MEDITATION VIDEOS The only way to understand meditation is by doing it yourself, and I’m here to help. Sign up and I’ll email you a new meditation video every week. FREE. Subscribe The post Could meditation be giving me insomnia? appeared first on The Open Heart Project .…
Given at the Shambhala Mountain Center’s “Awake in the World” conference in October 2014, Susan Piver discusses relationships, buddhism and the dharma. The post Susan Piver on relationships; from 'Awake in the World': a podcast appeared first on The Open Heart Project .
In this podcast, drawn from a talk in the Spring of 2014 at the New York Shambhala Center, Susan discusses the intelligence of depression, how to differentiate depression from sadness, and how depression can become a part of your spiritual path. The post The Dharma of Depression: a podcast appeared first on The Open Heart Project .…
In this podcast, drawn from a talk in late 2013 at the New York Shambhala Center, Susan discusses some of the sources of the biggest problems we face: speed and stress; fundamentalism; fear–and how reconnecting with our innate softness reverses them. She draws the connection between mindfulness meditation and the softening of our hearts. The post The Fierce Power of Vulnerability: a podcast appeared first on The Open Heart Project .…
In this podcast, Susan discusses some of the most basic points about the Buddhist path: the Four Noble Truths, the three yanas (or teaching cycles), the ceremony by which one becomes a Buddhist, the main types of meditation practiced in the West, and more. The post An Overview of the Buddhist Path: a podcast appeared first on The Open Heart Project .…
How is it that two people can stand up in front of the same room and say the same thing–but only one person gets heard? What creates magnetizing speech? Join Buddhist teacher and author Susan Piver for this discussion of Right Speech. The post The Dharma of Communication: a podcast appeared first on The Open Heart Project .…
Hello and welcome to the first Open Heart Project podcast! Personally, I’m very psyched. The first topic is: “The Dharma of Love.” To listen and subscribe on iTunes, click here . This podcast is about falling in love, being in a relationship, and breaking up—from a Buddhist point of view. As a student of Buddhism and someone who has fallen in love, lost love, and is now in a long-term relationship, I have often wondered: If the spiritual path is about non-grasping, how are you supposed to fall in love? If non-attachment is counseled, how does one make a commitment to a person and a relationship? And if ego-clinging is seen as a problem, what does it mean when your heart is broken and all you can think about is how awful, shameful, and unworthy (all forms of ego-clinging) you are? Of course, this is an enormous topic, one on which books should be written. Surprisingly, there are not a ton of such books, which in itself is curious. If I was to write something, what would I say ? I asked myself. This talk is a result of my exploration of this question. I hope it will be of benefit. In the podcast, the following points are covered. I hope you will be inspired to contemplate them on your own or discuss with others. The single most important attitude in making a relationship work. The one thing we most avoid when it comes to love that is also the only thing that makes love possible. The “Four Noble Truths” of love. The three phases of making a relationship work. When a relationship is new, the most important determination to make. How to remain powerful in love relationships. The importance of meditation. Obviously, no 30-minute podcast can cover any of this in depth but hopefully this talk will offer some clarity on the topic and introduce you to notions that further open your heart. Next month’s podcast is “The Dharma of Communication: How to Say It and Be Heard.” Here’s to love! Susan * For those who have purchased a membership in the Open Heart Project, this podcast comes with a discussion guide, access to our online community for further dialog with each other and with me, and suggestions for discussing this important and confounding topic with those you care about. The post The Dharma of Love: a podcast appeared first on The Open Heart Project .…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.