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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
PAWSitive Leadership Podcast
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Manage series 2858491
pawsitiveleadershippodcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 pawsitiveleadershippodcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast for everything a Veterinary Manager needs to know to get the job done. We’ve been there and know how hard it is and are here to help by sharing our knowledge and expertise to elevate you! This podcast is for YOU - the veterinary practice manager, supervisor, leader. We want to elevate you by equipping you with relevant content, material, guidelines, instruction, feedback and pro tricks and tips. We will deliver real-life experience, along with our super smart guests, that will get you through the obstacles you are facing today, with some bloopers and blunders along the way, to remind you that you are not alone.
…
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83 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2858491
pawsitiveleadershippodcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 pawsitiveleadershippodcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast for everything a Veterinary Manager needs to know to get the job done. We’ve been there and know how hard it is and are here to help by sharing our knowledge and expertise to elevate you! This podcast is for YOU - the veterinary practice manager, supervisor, leader. We want to elevate you by equipping you with relevant content, material, guidelines, instruction, feedback and pro tricks and tips. We will deliver real-life experience, along with our super smart guests, that will get you through the obstacles you are facing today, with some bloopers and blunders along the way, to remind you that you are not alone.
…
continue reading
83 에피소드
모든 에피소드
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1 Leadership and Management - Elevating the Role of the Practice Manager 39:13
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In this episode, Andrea and David chat with Jennifer McFatter, CVPM, CVBL, SHRM-CP, aPHR, CCFP, FFCP. Jenn is a multi-site certified veterinary practice manager at National Veterinary Associates. Passionate about veterinary medicine and the talented people in the field, Jenn talks about her passion for taking care of the people who take care of the pets and creating and maintaining a positive culture to nurture high-performing veterinary teams. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!…
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1 Profit isn't a Bad Word in Vet Med with Grace Ursery RVT, CVPM 48:31
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In this episode, Andrea and David chat with Grace Ursery RVT, CVPM and owner of Vet Money Geek where she provides financial guidance and coaching for the independent owners of veterinary practices. Grace gets into the art of conveying the value in service from the patient visit to capitalizing on inventory management to what it takes to keep the hospital running efficiently. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.vetmoneygeek.com/ https://www.linkedin.com/in/gracewursery/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Checking Up on your Client Engagement with Joe Chickerillo 36:34
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In this episode, Andrea and David chat with Joe Chickerillo, Vice President of Sales with Chckvet, formerly known as Chckup, a fully integrated veterinary business tool that includes online scheduling, client engagement, and analytics. Together, they talk about the changes in the veterinary practice, especially in the way of improving efficiency when scheduling appointments. Taking a deeper dive into the conversation of embracing the fear of change, Joe talks about learning to let go of the norm and lean into efficiency so that we can save time, grow the practice, and help more pets. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.linkedin.com/in/joechick/ https://chckup.app/ https://www.mydentalsop.com/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Let's Paws on That: On Hold Marketing Solutions for Veterinarians with Paws Time Owner, Connie Gualiano 36:20
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In this episode, Andrea and David chat with Paws Time Owner, Connie Gualiano about on hold marketing solutions in the veterinary practice. Being placed on hold to hear Christmas music in July is not as beneficial to the veterinary practice as you may think. Connie speaks from the pet owners perspective on how having concise, relevant information catered specifically for your veterinary practice can provide your clients with valuable education that they may not receive at every visit. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Bringing Safety Back: Identifying Risk Encounters and Proactively Making Safety a Priority with Jessica Molina, PHR, CVPM, ARM 48:09
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좋아요48:09![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this episode, Andrea and David bring safety back with Jessica Molina, PHR, CVPM, ARM with Hub International. Bringing it all the way back to identifying the safety risk then creating and implementing training, then assessing staff on potential safety risks within the veterinary field. Opening the robust conversation into how we can be more proactive in preventing workplace injuries. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.linkedin.com/in/jessica-molina-60834449/ https://www.hubinternational.com/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Getting to the Root of the Issue: The Importance of Training in Vet Med with the Dental Diva, Mary Berg BS, RVT, LATG, VTS (Dentistry) 41:49
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In this episode, Andrea and David chat with Dental Diva, Mary Berg BS, RVT, LATG, VTS (Dentistry). Founder of "Beyond the Crown Veterinary Education," Mary gets to the root of training, education and passion behind her work in veterinary medicine. Voted VMX Veterinary Technician of the Year, Mary talks about where her career in veterinary medicine has taken her and how to never say no to an opportunity. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.btcveted.com/ mlberg@btcveted.com Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Preparing Your Veterinary Practice for Selling with David McCormick, CVA 59:55
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In this episode Andrea and David chat with David McCormick, CVA with Simmons and Associates about prepping your practice for sale. David gets in the weeds with how managers can be an intricate part of preparing the practice owners exit strategy and participating in a smooth transition to new ownership. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.linkedin.com/in/dfmcc/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 The Importance of Veterinary Attorneys with Mary Mongioi 48:26
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In this episode, Andrea & David interview Mary Mangioi, BA, JD with Veterinary Practice Group at Forchelli Deegan Terrana LLP. Mary talks with us about the importance of having a good relationship with your practice attorney. She explains different types of buying & selling practices, real estate, the importance of employee contracts, DEA compliance, restrictive covenants, and SOPs. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://www.linkedin.com/in/mary-mongioi/ https://www.forchellilaw.com/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Innovation and Entrepreneurship in Vet Med with Dr David Bessler & David Glattstein of VEG 42:06
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In this episode, Andrea & David interview Dr. David Bessler, CEO, and David Glattstein, President, the co-owners and founders of Veterinary Emergency Group, or VEG. Bessler & Glattstein talk about what they are doing to shake up veterinary emergency medicine, creating an exciting and rewarding workplace, and helping clients and patients when they need it most. This episode is a great insight into successful entrepreneurship and innovation in vet med. So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane! Guest Links: https://veterinaryemergencygroup.com/ https://www.instagram.com/veterinary_emergency_group/?hl=en https://www.linkedin.com/in/david-bessler-2098044/ https://www.linkedin.com/in/david-glattstein-b81a2511/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Practice Management Software Selection with Nancy Dewitz 35:44
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In this episode with Andrea & David, they talk with Nancy Dewitz about Practice Management Software selection for a veterinary practice. Nancy educates us on the importance of selecting the right PMS, the importance and cautions on AI, and third-party software integrations. This is one you won't want to miss! Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Guest Links: https://www.linkedin.com/in/nancy-dewitz-8a18a2b/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Paws for Thought: Inside the World of Veterinary On-Hold Messaging with Connie Gualiano 35:42
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Join us on this episode of the Pawsitive Leadership Podcast as we sit down with Connie Gualiano, the owner and founder of PawsTime, a company that creates custom and unique on-hold messages for your practice. With 18 years of experience in the message-on-hold industry, Connie brings a wealth of knowledge to the table. We talk about client loyalty, how to solve communication issues between clients and reception, and how on-hold messages can make a positive impact on your practice! Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Guest Links: www.pawstime.com/ https://www.facebook.com/pawstimeforvets https://www.linkedin.com/in/pawstime/ https://www.linkedin.com/company/pawstime/ Show Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985 David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
Andrea and David are joined by special guest Isaiah Douglass, a financial advisor and expert in bitcoin, to discuss the intersection of cryptocurrency and veterinary practices. As bitcoin and other digital currencies continue to gain popularity, veterinary practices are exploring how they can integrate these technologies into their business models. Isaiah shares valuable insights and practical tips for veterinary practice owners looking to navigate the world of cryptocurrency, offering a fresh perspective on financial management in the veterinary industry. Tune in to learn how bitcoin could impact the future of veterinary practices and how you can stay ahead of the curve! Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Guest Links: https://veterinarianfinancialadvisornetwork.com/advisors/isaiahdouglass/ https://www.veterinariansuccesspodcast.com/ Our Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/ David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Leadership in a Veterinary Practice with Heather Pendergrast 42:58
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좋아요42:58![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this episode, Andrea & David talk with Heather Prendergast, RVT, CVPM, SPHR, and the CEO of Synergie Consulting about all things leadership in a veterinary practice, including culture, KPIs, critical goals, and difficult conversations. As an author, technician, leader, manager, presenter, and advocate for our profession, you won't want to miss this one! Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Guest Links: https://www.linkedin.com/in/heather-prendergast-rvt-cvpm-sphr-aa907048/ https://www.viticusgroup.org/animal-health Our Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/ David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
Come hang out with Andrea and David as we explore the world of contracts in veterinary medicine with the extraordinary Randy Trammell, Esq! Randy explains the three things you should look for in any contract, owning a veterinary clinic as a non-DVM, common legal mistakes, and much more. Things get heated in this episode so be sure to tune in! Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Show Links: https://www.linkedin.com/in/randy-trammell-82938099/ https://mahanlaw.com/about-us/randy-d-trammell-esq/ Our Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/ David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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1 Unlocking the World of Veterinary Pharmacy with Dr. Lauren Forsythe 47:41
47:41
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좋아요
좋아요47:41![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Join Andrea and David as they delve into the fascinating world of veterinary pharmacy medicine with the insightful Dr. Lauren Forsythe. We explore the crucial realm of DEA compliance, discuss the distinctions between human and veterinary medicine, provide guidance on navigating the often complex process of securing prescribed medications when commercial pharmacies reject your requests, and shed light on the art of compounding and how you can and can't do it in your practice. This episode is a must-listen for anyone seeking a deeper understanding of the pharmacy side of veterinary medicine. Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Show Links: https://www.linkedin.com/in/laureneichstadt/ https://www.findlay.edu/pharmacy/ https://illinois.edu/ Our Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/ David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/…
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