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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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The Music Biz Weekly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Music Biz Weekly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Music Biz Weekly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Music Biz Weekly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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1 AI Band with AI Songs Taking Over Streaming Services, Don’t Panic. 27:03
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It’s not the end of your career as a musician. Episode 647: We have commented that so much of the music business is a game of whack-a-mole. People looking to take advantage of the system before someone shuts down the “hole” they are taking advantage of. Well, AI is and streaming services is just the […]…

1 The Challenge of Wearing Multiple Hats, Being a Band Manager While Being a Touring Musician 47:49
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In addition to touring and recording full-time for the past 25 years, Paul Koehler is also a full-time artist manager. Episode 646: Paul Koehler, drummer for the iconic emo hardcore band Silverstein and music industry entrepreneur joins to discuss the challenges faced when you are a manager and a touring musician. In addition to touring […]…

1 Gary Shea of New England & Alcatrazz Shares Business Lessons from His New Book 55:02
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Bassist Gary Shea has led a long career performing in 17 countries and recording music around the world. Episode 645: An outstanding account of the music business, A riveting story of determination and focus, Musical teenage dream come true, Against all odds musical ups and downs, Defying logic following your heart, Climbing the musical ladder […]…

1 Bandcamp Separates Itself from the Pack of Streaming Services By Being All About Community 48:40
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Bandcamp offers a sustainable path for independent musicians to thrive. Episode 644: J. Edward Keyes, the editorial director of https://bandcamp.com/, one of the most artist-friendly platforms in the industry. With over 20 years of experience writing for outlets like Rolling Stone, SPIN, Pitchfork, Entertainment Weekly, and The Village Voice, J. Edward has a deep understanding […]…

1 “We Will Take Your Band To The Next Level.” – What Does That Even Mean? 23:38
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Can anyone legitimately take your career to another level? Episode 642: I am sure all of us have heard the pitch… “We will take your band to the next level.” What does that even mean? Should you be concerned if someone says that to you? What are the levels in your music career? Can anyone […]

1 POPHOUSE Talks About Their Vision for the Future of Artists Such as ABBA, KISS, Cyndi Lauper 53:13
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Pophouse invests in and develops brands within entertainment – specializing in music catalogue investments. Episode 641: Johan Lagerlöf, Managing Partner – Investments at Pophouse Entertainment joins us to discuss what Pophouse’s vision is for the future of music properties. Most recently, Johan was Global Head of Catalogue at Spotify and in the music leads team. […]…

1 SUPERFANS, They Are Real and They Are Important. Don’t Look at Them Like Just Another Transaction 26:04
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You should recognize and treat your Superfans with respect. Episode 640: Superfans are real, this isn’t just another buzzword that will disappear. We discuss the importance of your Superfans, but we also stress that you shouldn’t just see your Superfans as just another transaction. Do not treat your Superfans as a deep pocket that you […]…

1 Yes We are Saying It… Your Music Doesn’t Matter! Now Hear Us Out! 27:34
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Remember this is the music BUSINESS and people want to work with you to make money. Episode 639: There is an old saying, It’s not about the money… it’s about the MONEY. Remember this is the music BUSINESS and people want to work with you to make money. Everyone assumes you are releasing the best […]

1 Musicians Do Not Rely Entirely on Social Media to Connect with Your Fans 28:43
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“Are there other options to get my work out there?” Episode 638: Below is a comment by someone who had their business of 10 years destroyed by Facebook. We use this as an example of why you should never put all your eggs in one basket. Do not give up on social media, but do […]

1 Musicians, Start a Mobile Fan Club and Create Recurring Revenue with MySeat Media 59:51
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Create engaging fan experiences and new revenue streams with a personalized mobile app. Episode 637: Dave Cool returns to talk about his new role with My Seat Media. My Seat creates a mobile app fan club for artists. Create a new recurring revenue stream with a subscription fan club. Own your audience. Create engaging fan […]…
We discuss a listener question this week. Episode 636: We discuss a listener question this week, @leegerstmann “Hi Michael and Jay. I have a question. I’m wondering your opinions. If, let’s say, I’m working for a musician, would you think I ought not tell the musician about my own music? Or, does it depend upon […]…

1 You Are Part of the Artist’s Team, Remember You Are NOT The Star! 15:36
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You are not the star. You work for the star. Episode 635: Do you work with a band or musician? Are you on their team in some capacity? Never forget this valuable lesson… you are not the star. You work for the star. Don’t let your ego and sense of entitlement make you think you […]

1 Musicians, How to Make Sure You Are Monetizing Your Music on YouTube and TikTok 51:51
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What can you do to make even more money from YouTube. Episode 634: Randall Foster from Symphonic Distribution joins to discuss many topics, including their Ultimate Guide for a Kickass Year 2025. We touch on many points, such as YouTube and TikTok monetization. What can you do to make even more money from YouTube. How […]…

1 How Musicians Can Start to Use Artificial Intelligence in Their Career 24:30
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We aren’t talking about using AI to record music or make videos. Episode 633: How are we using AI and how musicians can start using AI. We aren’t talking about using AI to record music or make videos, not even how to use it to make photos. We discuss real tasks, tasks that you probably […]

1 Hey Spotify, Why Is It So Hard to Claim a Spotify For Artists Profile? You Can Do Better! 26:47
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We share some frustrations when trying to claim an artist profile on Spotify For Artists Episode 632: We share some frustrations when trying to claim an artist profile on Spotify For Artists. It seems to be becoming more difficult for profiles to be claimed. It should be easier for artists. Download Jay Gilbert’s Release Planner. […]…
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1 TikTok, What Happened, What Is Happening Now and What Could Happen. Are You Prepared? 26:36
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How you can prepare if TikTok is banned again Episode 631: We discuss what happened with TikTok during the initial 14 hour US ban of the app. Were there any work arounds to access the app? We then discuss what is currently happening with TikTok over the next 90 days that is available. Finally we […]
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1 Los Angeles Fire Relief: Concerts, Donations, Help for Musicians & Industry Professionals 24:50
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LA Fire events, donations and resources for musicians and music professionals Episode 630: This episode we review Hypebot’s continuously updated a list of LA Fire events, donations and resources for musicians and music professionals. The stories of loss and devastation in Los Angeles including for tens of thousands working in music are unimaginable. But there […]…
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1 Bruce Houghton on Music Industry Challenges and Opportunities in 2025 55:05
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Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. T Episode 629: Music Industry Challenges and Opportunities Jay, Bruce, and Michael discussed the challenges and opportunities in the music industry, particularly in relation to digital service providers and fan engagement. They […]…
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1 Three Music Business Predictions for 2025 – Short Form Video, Touring, Artificial Intelligence 33:52
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We share three predictions for the music business in 2025. Episode 628: We share three predictions for the music business in 2025. 1. Short form video and Spotify Clips. 2. Challenges of touring post pandemic. 3. Artificial Intelligence. Download Jay Gilbert’s Release Planner. – https://bit.ly/39EDAyD Download Michael Brandvold Release Checklists. – https://bit.ly/3ue9X0m Our Sponsors: • […]…
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The Music Biz Weekly

1 Musicians Hard Truths: Making Money From Your Fanbase Isn’t Horrible 33:57
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Social media is a reflection of you. If it isn’t working, you can improve everything. Episode 627: This week we finish off the MUSICIANS: 11 HARD TRUTHS list, with items 8 thru 11. 1. Streaming is the best thing that ever happened to the music industry, you have more control than ever before. 2. Short […]…
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1 Bandsintown Adds New Feature to Allow You To Run Your Own Ticket Presale 39:41
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Announce your tour dates on your website and socials and collect presale signups for every show. Episode 626: Fabrice Sergent from Bandsintown joins us this week to discuss their new Presale feature. Launch presales for your tours & events. Announce your tour dates on your website and socials and collect presale signups for every show. […]…
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1 Musicians Are You Booking Yourself? Watch to Learn How To Find Contacts for Talent Buyers 35:33
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If you are having to book yourself and have difficulties finding venues and talent buyers, Booking-Agent.io might just be to solution you need. Episode 625: Benji Stein joins us to talk about Booking-Agent.io… if you are having to book yourself and have difficulties finding venues and talent buyers, this might just be to solution you […]…
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1 Musicians Listen Up, Here are Some Hard Truths About the Music Business 49:07
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You are obsessed with numbers, but the wrong ones. Episode 624: This week we start discussing 11 hard truths for musicians. You might not like this list, but it is true and we discuss each item below… MUSICIANS: 11 HARD TRUTHS 1. Streaming is the best thing that ever happened to the music industry, you […]…
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1 Paola Prestini Talks About the Challenges Faced by a Classical Music Artist 37:50
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Far more than just notes on a page, Prestini’s works give voice to those whom society has silenced. Episode 623: Composer Paola Prestini has cultivated a uniquely expansive and humanistic musical voice, through pieces that transcend genre and discipline, and projects whose global impact reverberates beyond the walls of the concert hall. Far more than […]…
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1 Bands Listen Up! Do You Follow the 80-20 Rule for Posting? 28:38
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Implement an 80/20 rule in social media posting: 80% engaging content, 20% promotional content. Episode 622: Jay and Michael discussed the importance of artists engaging with their audience on social media, emphasizing the need for a balance between self-promotion and genuine interaction. They also explored strategies for creating engaging content, avoiding sensitive topics, and leveraging […]…
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1 YouTube Shorts Increases Videos to 3 Minutes & Spotify Wrapped Video Clips 22:36
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The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, set to take effect on October 15th Episode 621: Michael and Jay discuss some recent news… increased length of YouTube Shorts and Spotify year-end Wrapped video Clips. The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, […]…
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1 Addressing our Most Common Client Issue – Who Has Access to the Many Online Accounts 32:16
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The recurring problem of artists not having access to their own login credentials for various platforms. Episode 620: Michael and Jay discussed the common issues they face in their work with clients in the music industry. They highlighted the recurring problem of clients not having access to their own login credentials for various platforms such […]…
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1 Look Out For These Red Flags When Signing with a Record Label 28:22
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You just got offered a record deal, here are some red flags to look out for before you sign the deal.. Episode 619: You just got offered a record deal, here are some red flags to look out for before you sign the deal. Before you sign that record deal… take a look at the […]
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1 Musicians Success Could Be Right Around the Corner, Just Keep Trying 22:55
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If you love what you do don’t be so quick to give up. Episode 618: It can be so easy to throw in the towel because you don’t see the success you want, the results you hope for didn’t materialize. Don’t give up, just keep trying. Success could be right around the next corner, could […]
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1 Greg Kihn RIP… We Remember and Share Our Stories and Memories 29:01
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Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn Episode 617: Greg Kihn passed away on August 13th. Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn. Greg was as nice […]…
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1 You Have a Small Budget How to Spend it On Radio Promotion and Sync Licensing 25:54
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PlayMPE will distribute your music to radio stations and DISCO will assist with sync licensing. Episode 616: We recently had an episode where we discussed sites that can help you market your music when you have no budget. This week we discuss if you have a small budget what can you do to help with […]…
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1 Success is a Team Effort but the Artist is the One Who Often Sabotages their Own Career 29:03
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Just because you are the boss doesn’t mean you are the expert. Episode 615: It takes a team to succeed, but often the artist themselves or their immediate team, such as a manager, are the ones that do more to sabotage a career. Be careful pointing fingers at everyone else for failure. Just because you […]…
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1 Bands Here are 32 Video Content Ideas for Creating Vertical Videos 12:57
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32 ideas everyone can use to create vertical video content for posting to social media Episode 614: This week we run down a list of 32 ideas everyone can use to create vertical video content for posting to TikTok, Facebook and Instagram Reels and YouTube Shorts. 1. Read great pull quotes 2. Read radio results […]…
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1 Musicians Mental Health, Wellness and Overcoming Hurdles 39:39
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Fan volunteers are great and can be a ton of help. Episode 613: Pianist Chad Lawson explores the intersection between music and wellness; the tracks on his last two chart-topping albums have been streamed over 700M million times. He’s also a certified breath-work coach and a yoga teacher, who is working to teach others how […]…
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1 How to Setup and Organize a Street Team to Promote Your Next Tour or Release 31:53
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Fan volunteers are great and can be a ton of help. Episode 612: You have a street team or are thinking about starting a street team, we discuss a number of things you need to keep in mind when using a street team. We also discuss how street teams have evolved since the days of […]
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GigSalad provides a full-service platform for booking gigs. Get leads, send quotes, and collect payments all in one place. Episode 611: Mark Steiner Co-founder and CEO of GigSalad joins us. GigSalad provides a full-service platform for booking gigs. Get leads, send quotes, and collect payments all in one place. GigSalad has all the ingredients you […]…
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The names have been withheld, but the stories are true! Episode 610: This week Jay and Michael share a couple mistakes musicians they have worked with have made in the past… this is your opportunity to learn from the mistakes of other musicians. Sorry, the names have been withheld, but the stories are true! Download […]…
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1 Tired of dealing with the algorithms? Here are four places that don’t play the algorithm game. 23:48
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Episode 609: Tired of dealing with the algorithms? Tired of posting something and only 2% of all your followers ever see the post? Here are four places that don’t play the algorithm game. Put your time and attention into growing your followers on Spotify, YouTube, Bandsintown and a email list. Everyone who follows you on […]…
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1 Looking for Samples? Tracklib are a Pioneering Music Sampling Service 20:32
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Andreas Ahlenius from Tracklib joins to discuss samples. Episode 608: Andreas Ahlenius from Tracklib joins to discuss samples. Tracklib are a pioneering music sampling service and have just launched Sounds a brand-new offering that enables producers to access a range of authentically recorded, royalty-free loops This new addition makes Tracklib the most complete platform for […]…
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1 Spotify Clips Video Feature Still Has Some Issues to Fix 27:07
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Spotify Clips is a new 30 second vertical video feature that will remind everyone very much of TikTok, Reels or Shorts Episode 607: Spotify Clips is a new video feature that Spotify is rolling out. Not all artists been given access yet, but Michael has a couple clients with access so he started testing it […]…
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1 The Questions You Need to Be Prepared to Answer When Meeting with Your Marketing Team 35:59
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When you first sit down with the artist and / or manager, what questions do you typically ask? Episode 606: Jay Gilbert recently hosted a panel discussion at the Music Biz conference. One of the questions he asked is panelist was: When you first sit down with the artist and / or manager, what questions […]…
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SongFly is an easy-to-use solution that empowers artists to launch ad campaigns for their tracks in just one click. Episode 605: Danny Garcia from Songtools.io joins us to talk about their new ad platform Songfly. SongFly is an easy-to-use solution that empowers artists to launch ad campaigns complete with beautiful visuals for their tracks in […]…
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The Music Biz Weekly

1 Musicians This is For You… Don’t Panic, TikTok is Not Being Banned Tomorrow! 49:56
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Don’t Panic! What should you do to be prepared for possible changes to TikTok. Episode 604: Bruce Houghton from Hypebot and Bandsintown joins us to discuss current events impacting musicians. We start with the new that the clock is now officially ticking on TikTok has 9 months to find a new owner or be banned […]…
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The Music Biz Weekly

1 One of The Guess Who’s Booking Agents Talks About What is Going on with the Band 41:15
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The Guess Who are being prevented from playing their biggest hits by original band member Burton Cummings. Episode 603: We are joined by Leni Demancari owner of Ten13 Entertainment who books The Guess Who among other acts. We chat with Leni about the recent news where The Guess Who are being prevented from playing their […]…
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The Music Biz Weekly

1 KISS Sells Their Brand, Catalog & Publishing We Dissect and Clarify 34:48
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Pophouse acquires the music catalogue, brand name and IP of legendary rock band KISS Episode 602: Pophouse, the pioneering global entertainment and music investment firm, announces the acquisition of the music catalogue, brand name and likeness – including the world- famous face paint designs – as well as trademarks of the iconic American rock band […]…
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