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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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나중에 재생
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좋아요
좋아요27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Lucas on Life
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Manage series 2629995
lucasonlife에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 lucasonlife 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Jeff Lucas as he uses his own unique brand of humour and storytelling to help us understand God's truth, whatever life throws at us.
…
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249 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2629995
lucasonlife에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 lucasonlife 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Jeff Lucas as he uses his own unique brand of humour and storytelling to help us understand God's truth, whatever life throws at us.
…
continue reading
249 에피소드
Tous les épisodes
×Perhaps you've noticed it. In our rapidly changing world, it seems that the shouting is getting louder, and the possibility of respectful dialogue fades. Join Jeff as he ponders the challenge of be careful about the way we talk, especially when we diagree. Can we model how to disagree - agreeably?
In our world of shouting, there's a serious shortage - of authentic listening, but learning to listen well with intentionality, care and genuine empathy can rescue friendships, save marriages, and prevent or end wars. So join Jeff as he ponders the power of listening.
It's a truth that Christians often declare during worship services: God is good. But when life is an uphill climb, that truth can sound hollow. Join Jeff as he ponders the goodness of God, and reflects on how Jesus affirmed the goodness of His Father, on what was His worst night on earth.
In a world where there's been a lot of shouting recently, Jeff takes a look at the power of kindness—and discovers that when we are kind, we are just a little more like God Himself.
Fear - it seems to be everywhere at the moment, with political uncertainties around Ukraine, Israel Palestine, the stock market has been faltering and many of our hearts are wrestling with fear. So what does scripture have to say about the emotion that surely affects us all - fear?
Join Jeff Lucas this week, as he explores what it means to grow in faith with honesty and grace.
In this inspiring episode, Jeff unpacks the depth of God's love, the power of grace in relationships, and how we can reflect Christ-like love in our daily lives—whether in marriage, friendships, or family. Encouraging listeners to embrace love that goes beyond emotions, rooted in faith and commitment, and practical ways to live out love every day, not just on February 14th!…
As Christians we all know that we are called to share our faith. Our world desperately needs to hear the good news of Jesus. But actually doing that can be quite challenging. Join Jeff Sunday evening as he considers that E word – evangelism - Sunday at eight et cetera….
Christians are called to be people who have good reputations, living lives that can turn heads and hearts towards Jesus. Join Jeff Sunday at 8, as he reflects on the power - for good or ill - of a reputation, and shares the story of an embarrasing day when he tangled with a fellow Christian leader following a minor road accident - with the reality of a dented car and a damaged reputation as a result. Sunday at 8 etc…
Studies show that many of us are deciding to avoid news bulletins, because it affects our mood and health. Certainly there's no shortgage of troubling headlines. So join Jeff Sunday at 8, as he makes his own contribution to bring 3 stories of nothing but good, hopeful, encouraging news...Sunday at 8 etc…
It's a simple, two word definition of what real Christianity is - its about following Jesus. For some, that is a very costly call. And for some of us, its a decision that we made years or decades ago. Join Jeff as, five decades after making that decision, he ponders: Is following Jesus still his first ambition> Sunday etc...…
Join Jeff Lucas as he discusses Five Things.
Join Jeff Lucas as he discusses "Celebrating the Ordinary".
Join Jeff Lucas as he discusses New Year Resolutions.
They are familiar songs, we call them carols, and they are sung by billions at this time of the year. But too often the words are sung without us stopping to think what they actually mean,. So join Jeff as he ponders some of the background to the writing of some of the most famous carols, so that we can truly use them for thoughtful worship. Sunday at 8….…
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