Christopher Franchi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christopher Franchi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Super Awesome Pinball Show explicit
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Christopher Franchi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christopher Franchi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The pinballers favorite podcast. News, rumors and the best industry interviews with the movers and shakers of pinball. Featuring pinball artist Christopher Franchi and Christian "Dr Pin" Line.
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53 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2578350
Christopher Franchi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christopher Franchi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The pinballers favorite podcast. News, rumors and the best industry interviews with the movers and shakers of pinball. Featuring pinball artist Christopher Franchi and Christian "Dr Pin" Line.
…
continue reading
53 에피소드
모든 에피소드
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The Super Awesome Pinball Show
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A Pinball Holiday Tradition with Franchi and Dr. Pin. The annual re-running of our classic 2020 Super Awesome Pinball Show Holiday Special, Featuring Gary Stern, George Gomez, John Borg and more. So grab a cozy blanket and a mug of hot chocolate, snuggle up by the fire and enjoy this classic pinball holiday adventure.…
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The Super Awesome Pinball Show
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Join Franchi and his special Guest George Gomez of Stern Pinball as they hash out what happened with the business relationship between the two. A VERY Controversial episode! A must listen solving an age old mystery.
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show 2024 Halloween Re-Run w/ Elvira 2:10:01
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Enjoy this special re-broadcast of Episode 38 of The Super Awesome Pinball Show. Join Christopher Franchi, Christian Line and Jeff Parsons for our 2022 Halloween Spooktacular, featuring Elvira herself, Miss Cassandra Peterson and legendary Elvira pinball artist Greg Freres. This episode was a great reminder as to why Super Awesome was the crown jewel of pinball podcasts.…
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The Super Awesome Pinball Show
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Join Franchi for a Super Awesome musical pinball journey through some rad tunes to flip to.
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show - Year in Review 2023 Part 2 2:11:15
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After a year hiatus, your pinball podcast heroes are back, with a slew of big names in pinball, to find out how all the companies rate themselves for 2023. Join Franchi, Dr. Pin and Parsons, with guests George Gomez, David Van Es, "Jersey" Jack Guarnieri, David Fix, Bug Emery, Josh Sharpe and Barry Driessen for the conclusion of this 2 part spectacular!…
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show - Year in Review 2023 Part 1 1:53:58
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After a year hiatus, your pinball podcast heroes are back, with a slew of big names in pinball, to find out how all the companies rate themselves for 2023. Join Franchi, Dr. Pin and Parsons, with guests George Gomez, David Van Es, "Jersey" Jack Guarnieri, David Fix, Bug Emery, Josh Sharpe and Barry Driessen for part 1 of this 2 part spectacular!…
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The Super Awesome Pinball Show
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Ed joins Franchi for a casual chat about everything you don't want to miss at TPF 23!
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The Super Awesome Pinball Show
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Tis the season for the best, most funnest pinball holiday special ever, with Franchi, Dr. Pin and Parsons! Also with special guests Gary Stern, John Borg, Eric Meunier, Joe Kaminkow and George Gomez. Tune in and find out who takes Franchi's last can of Who Hash.
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show - Ep. 40 Gomez Pt. 2 1:39:44
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Join Franchi, Dr. Pin and Jeff Parsons for part two, as we continue to talk candidly with Mr. George Gomez of Stern Pinball, about his design process and much more. And WHAT did you say is getting made again??? All this and MASSIVE turkey dinner sandwiches! Check it out!
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show - Ep. 39 George Gomez Pt. 1 1:48:02
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Join Franchi, Dr. Pin and that golden God of the airwaves, Jeff Parsons, as we talk candidly with Mr. George Gomez of Stern Pinball, about his design process and much more. We also recap Pinball Expo '22! Check it out!
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The Super Awesome Pinball Show
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1 The Super Awesome Pinball Show - Ep 38 - Elvira - Greg Freres 2:09:02
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Yes, it's our HALLOWEEN SPOOKTACULAR with the one and only Elvira, Cassandra Peterson. Also we talk to Greg Freres about his journey designing the Elvira pinball trilogy. All this and more on episode 38 of your favorite pinball podcast.
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1 The Super Awesome Pinball Show - Ep. 37 - Pinball Expo 2022 27:21
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Franchi goes it solo and chats with David Fix for Chicago's very own Pinball Expo 2022, celebrating their 37th year with some fantastic changes, improvements and features. So tune in and find out what you can expect, including some huge surprises.
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1 The Super Awesome Pinball Show - Ep 36 Queen & Pinball Brothers 1:55:31
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Join Franchi, Dr Pin and Parsons for a chat with the Pinball Brothers, about their company, it's changes, growth and release of the Queen pinball machine. Also Melissa and Chris of Cointaker come on to talk details about the Super Awesome Pinball Tailgate Party. Another Twipy award deserving show!
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1 The Super Awesome Pinball Show - Ep. 35 Tom Drummond of Better Than Ezra 1:42:41
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Franchi, Dr. Pin and Jeff Parsons are not only joined by a special guest co-host and special guest Tom Drummond, bassist of the band Better Than Ezra, who has started routing games in pubs in a pinball starved New Orleans. New give him the noob test and much more. Another fantastic episode for this runner-up plaque-winning pinball podcast.…
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1 The Super Awesome Pinball Show - Ep. 34 Jersey Jack 2:18:33
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Join Franchi, Dr. Pin and Jeff Parsons as they chat with Jack Guarnieri of Jersey Jack Pinball. Find out the deep secrets of making Toy Story 4 and more. Plus get a pro review of Toy Story 4 from none of than Steve Bowden. All this and much more, so dig in!!
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