Asher Strategies Radio podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span>

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Action Academy | Replace The Job You Hate With A Life You Love

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3일 전3d ago

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Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros who’ve done it — and show you how to do it too. Hosted by Brian Luebben (@brianluebben), who quit his 6-figure sales role in 2022 to build a global business while traveling the world. If you're a high-income earner ready to become a high-impact entrepreneur, this show is your playbook. Subscribe now and start your path to freedom — or keep pretending your job will get better someday....

Asher Strategies Radio

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Best Practices and Sales and Marketing Strategies to Help You Close Deals Faster

109 에피소드

#Business #Marketing #Asher Strategies #John Asher

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updated 2년 전

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Best Practices and Sales and Marketing Strategies to Help You Close Deals Faster

109 에피소드

#Business #Marketing #Asher Strategies #John Asher

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Asher Strategies Radio

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How Brand Messaging Can Smooth the Path to Revenue Growth 27:13

2 years 전27:13

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27:13

John Asher interviews Kate Di Leo, a branding and messaging strategist, about the role of marketing in driving revenue for companies. They discuss how marketing and sales need to work together in tandem with aligned messaging to generate more qualified leads, increase close rates, and shorten sales cycle times. Kate emphasizes the importance of understanding the buyer's persona, particularly their pain points, and crafting messaging that speaks directly to those concerns. She also discusses the trend of marketing becoming more ascendant in B2B companies, with marketers taking a more active role in revenue operations and leading the conversation at the table. In terms of marketing tactics, Kate stresses the value of creating conversations that convert, rather than simply broadcasting messages through megaphone marketing. She notes that video and podcasting are effective methods for creating conversations, but that face-to-face interactions should not be overlooked, whether in-person or through digital channels. Ultimately, Kate's methodology is geared towards founder-led organizations or C-suite leaders who are looking to align their marketing and sales efforts to drive revenue growth. Links from this episode: Kate DiLeo on LinkedIn Kate DiLeo's webiste John Asher on LinkedIn ASHER STRATEGIES…

Asher Strategies Radio

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Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT 31:40

2 years 전31:40

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31:40

In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. He’ll give us some insight into the technology behind it and the legal challenges it faces. Today, John Asher's guest is John Edwards, a partner at Communica, a marketing and public relations agency. John is an expert in the field of artificial intelligence (A.I.) and he’s here to talk to us about one of the hottest topics in the industry: ChatGPT. John will explain how ChatGPT works and why it sometimes gets things wrong. He’ll also discuss the threat ChatGPT poses to traditional search and companies like Google. He’ll share his thoughts on the future of SEO and what marketers should be thinking about as the world starts to change. Christopher Penn once said, “Build your insurance policy.” and John will tell us what this means for marketing professionals. He’ll explain what reliable reach is and discuss some of the reliable reach channels available, such as first-party data lists, private social media communities, and best content landing pages. Finally, John will share some lessons and tips for marketers and companies. He’ll explain what they need to start doing to adapt to this changing landscape. So, get ready to learn everything you need to know about ChatGPT and its impact on marketing. Let’s dive into the interview and get some answers from John Edwards, an expert in the field of A.I. and ChatGPT.…

Asher Strategies Radio

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Accelerate Sales Growth through Empathy, Emotional Intelligence and Research 37:57

2 years 전37:57

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37:57

John Asher is joined by Fred Diamond to discuss the changing landscape of sales in the post-pandemic world. With the advancement of technology and increased access to information, sales professionals are facing new challenges in their roles. But great salespeople will always be in demand as sales is the lifeblood of any company. It is more important than ever for sales professionals to be well-informed, and prepared, as well as leading with empathy and emotional intelligence. Join us as we explore these exciting changes and discover what it takes to be a top-performing sales professional in the modern world. Links from this episode: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 https://freddiamond.com/ https://www.salesgamechangerspodcast.com/ https://i4esbd.com/ https://asherstrategies.com Fred Diamond on LinkedIn: https://www.linkedin.com/in/freddiamond John Asher on LinkedIn: https://www.linkedin.com/in/johnasher/ Susan Finch on LinkedIn: https://linkedin.com/in/susanmfinch About our guest: Fred Diamond is an engaging, energetic sales professional who spent time as an in-demand party DJ when he started his career. This experience, coupled with his rich experience as a senior marketing and sales professional at Apple, Compaq, and as a consultant to hundreds of high-growth software and tech firms, bodes well for an exceptional interviewing experience. As Co-founder and President of the Institute for Excellence in Sales (IES), he's interviewed thousands of sales professionals about their career always seeking tips from them to pass on to IES members and leaders to help them get better at the art and science of professional sales. He is the author of Insights for Sales Game Changers and Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know .…

Asher Strategies Radio

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ChatGPT: The Future of B2B Sales 25:29

2 years 전25:29

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25:29

In this episode, John Asher sits down with social media expert Judy Schramm to discuss the power of ChatGPT for B2B marketers and sales professionals. With ChatGPT's rapid growth, reaching 5 million users within a week of its release, Schramm shares her own success and excitement in using the tool to enhance sales efficiency and close deals faster. She also notes that Microsoft, a major backer of the product, plans to integrate it into its entire software suite and use it to compete with Google. Schramm suggests that ChatGPT can be a powerful tool for sellers, but it is important to note that it is still a baby technology in some ways. Listen to the episode to discover more about how ChatGPT can revolutionize your marketing strategy, particularly in its usage on LinkedIn. Producer's note: This headline and post were created using ChatGPT. After we ordered the transcript, we picked a big chunk of the episode to submit to ChatGPT with these instructions: Create a 250-word post for this podcast episode featuring Judy Schramm hosted by John Asher. Judy is giving us ideas on how to use ChatGPT for marketing. Just give a hint of what she is covering. Do not give all the points. Entice the listener to listen to the episode. Focus on LinkedIn usage, and how it will help marketers. The audience is b2b marketers and sales professionals. Then, we asked it to generate a headline for the same post: Please generate a headline for the same post "Revolutionizing B2B Marketing: Unlocking the Potential of ChatGPT with Social Media Expert Judy Schramm" Then, we requested five optional headlines. You may have a different favorite. "Maximizing Sales Efficiency with ChatGPT: Insights from Social Media Expert Judy Schramm" "ChatGPT in B2B Marketing: How to Leverage its Power with LinkedIn" "Expert Tips on Using ChatGPT for B2B Sales and Marketing Strategies" "ChatGPT: The Game-Changing AI Technology for B2B Marketers and Sales Professionals" "Unlocking the Potential of ChatGPT: A Guide for B2B Marketers and Sales Teams with Judy Schramm" Finally, I asked for shorter headlines: Give me five more with 12 words or fewer. "ChatGPT for B2B Sales: Expert Insights" "Revolutionizing B2B Marketing with ChatGPT" "ChatGPT: The Future of B2B Sales" "Unlocking ChatGPT's Potential for B2B" "B2B Marketing with ChatGPT: A Game Changer" We posted in Podbean and let Grammarly have a run at it. Many grammatically weak areas were remedied. This has been a consistent finding with ChatGPT. It's close, but it is a DRAFT that needs your help. This process took an additional 10 minutes from initial submission to publication.…

Asher Strategies Radio

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Aligning Sales and Marketing Strategy and Execution to Optimize Growth 21:12

2 years 전21:12

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21:12

One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. ----more---- While these challenges vary some between Enterprise and SMB markets, there are key steps business leaders can take to make substantial impact toward revenue growth. With decades of experience in this arena, Brian has key recommendations for how you can have immediate results to boost sales and crush your competition. Tune in to “Asher Sales Sense” to hear John Asher talk with Brian Beveridge of Dun & Bradstreet about “Aligning Sales and Marketing Strategy and Execution to Optimize Growth. Brian Beveridge - Client Director at Dun & Bradstreet Brian thrives on learning his clients' corporate goals and their aligned business objectives to support those strategic plans. By developing a trusted-advisor relationship with executives, decision makers and their resource teams, he strives to understand the complexity and requirements to achieve lofty goals, and align their SME resources to develop data, insights and solutions to support the decisioning process for his clients. Problem solving is in his blood, and he's always excited to bring hisy hyper-curiosity to the conversation. Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Chair – Vistage Peer Advisory Board For more than 60 years, Vistage has been bringing together executives in a confidential peer setting where they can candidly discuss operational, financial, legal, structural or even personal challenges. The powerful group dynamic gives each member access to a wealth and diversity of experience and advice dedicated to achieving one another’s success. As a Vistage Chair, I have the privilege of stewarding a private advisory group of successful CEOs, business owners and key executives to help them improve the performance and outcomes of their businesses. ________________________________________________ Asher Sales Sense is sponsored by Asher Strategies ASHER Strategies Has Improved Sales for Thousands of Companies.…

Asher Strategies Radio

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Top Cognitive Biases for Salespeople to Master: Seven Through Twelve 26:13

3 years 전26:13

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26:13

In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome. In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing: Status Quo Bias Rationale and Consistency Biases that go together Clear Distinction Bias Active Emotional Engagement Bias Commitment Bias John also went over the best architecture of a customer story. Start with the buyer's need and any emotions expressed by them Relate the story directly to the buyer Include the details of how you helped them so they can see you were really involved Include the financial benefit the buyer got Tell the story about how the buyer's emotion was at the end. ----more---- Listen to the first part of this series here: https://asherstrategiesradio.com/e/six-most-important-cognitive-biases-for-salespeople-to-master/…

Asher Strategies Radio

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Six Most Important Cognitive Biases for Salespeople to Master 24:09

3 years 전24:09

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24:09

There's been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The growth of this knowledge is really just exponential. If you go to Wikipedia and type in cognitive bias, see there are 184 of them. Asher Strategies has analyzed all 184 of them and boiled them down to 15 or 20 of them that apply really directly to sales that can have a big impact. In most cases, they apply to marketing as well. We are covering the first six in this episode of Asher Sales Sense. compliment bias reciprocity bias (The Chinese call this Ren-Chang-Ching) similarity bias anchor bias single option aversion bias choice paradox bias…

Asher Strategies Radio

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Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary 27:19

3 years 전27:19

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27:19

Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent's latest book, " A Daily Dose of Sales Wisdom ". This takes us to an important distinction regarding being nice can be unkind. What Vince means is that honesty is necessary to build trust, and sometimes that means telling a hard truth or two to your sales team. They both make the distinction between being honest and being mean or brutal. These are great communication skills and will help you help your team improve without being on the defensive. Tune in for this episode of Asher Sales Sense, "Being Honest Isn't the Same as Being Mean or Brutal, But It's Necessary." About John's guest: Vince Burruano is a leader of high-performance sales teams, a sales training professional, a published author on sales strategies, and a sales coach. He believes learning and growth are the keys to success at both the individual and team levels. Vince practices a customer-centric approach that encourages mutually beneficial relationships. As a VP of Sales, Vince understands not just the challenges of selling, but ineffectively setting goals and managing sales teams to achieve them. He is also the author of “A Daily Dose of Sales Wisdom: Practical Advice for Sales Professionals and Leaders to Excel” and “The New Sales Professional’s Playbook” and a member of the Forbes Business Development Council. Receiving his MBA in Business Administration, Management, and Operations from The George Washington University and his Bachelor of Philosophy from the School of Philosophy at the Catholic University of America, Vince is also certified in the Top-Ten Sales Skills of Elite Salespeople (ASHER Global Leaders in Growth Strategies) and SPIN Selling and Managing the Complex Sale (Huthwaite International).…

Asher Strategies Radio

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How do you hook prospects to stay, listen, then tell their story? 37:49

3 years 전37:49

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37:49

In this episode, John Asher is joined by the author of "Seven Stories Every Salesperson Must Tell", Mike Adams. One of the best ways to get someone, specifically a business prospect, to pay attention to you is by being a great storyteller. And who better to explain this than a best-selling author? Mike and John are here to explain the difference a great story can make, and the effects storytelling has on the brain... and your sales. You'll want to bookmark this episode, hosted by John Asher, with special guest Mike Adams, "How do you hook prospects to stay, listen, then tell their story?". About John's guest, Mike Adams: Engineer turned salesman, Mike Adams taught himself storytelling ‘on the job’ while selling and managing sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia, and Australia for international corporations Schlumberger, Siemens, Nokia, and Halliburton. Since 2014, Mike has been helping companies find and develop their own stories through his storytelling consulting practice. Pick up a copy of Mike's Book, " Seven Stories Every Salesperson Must Tell " from Amazon.…

Asher Strategies Radio

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What Buyers are Telling Us About Digital Transformation 25:36

3 years 전25:36

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25:36

In this final piece of John Asher's series on Digital Transformation. Do you think your company has already been digitally transformed? How about your sales team? This isn't just for larger companies. Smaller companies are in trouble because with AI, it's easier and almost effortless for larger companies to dominate the areas that were formerly reserved for smaller companies. Successful companies that have truly transformed their businesses are using AI to really transform their strategic planning and marketing plans. In this episode, John cites tools and companies to help any size company successfully accomplish this. Listen to the first two pieces to have all the tools you need. You'll want the tools and the understanding as to why the buyer's behavior has permanently changed. The Five New Skills Sales Professionals Need 5 Ways the Buyer’s Behavior has Permanently Changed…

Asher Strategies Radio

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5 Ways the Buyer’s Behavior has Permanently Changed 24:25

3 years 전24:25

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24:25

Did you know that 10% of buyers will spend up to a million dollars a year per transaction without ever speaking to a sales rep? 30% will buy up to have a million per transaction without ever speaking to a rep. Digital transformation is here to stay. For many companies, it's a game of catch-up. In order to know what you need to change, you first have to understand what has permanently changed in the buyers' behavior. Listen to John Asher run through those five ways and the WHYs to give you the understanding and fuel you need to implement these changes to outshine your competition. This is just one point covered. You'll want to take notes in this episode of Asher Sales Sense. Catch the previous episode in this series: The Five New Skills Sales Professionals Need…

Asher Strategies Radio

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The Five New Skills Sales Professionals Need 28:27

3 years 전28:27

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28:27

John talks about the 1/3, 1/3, 1/3 rule. People are interacting with buyers 1/3 of the time in person, 1/3 of the time on a remote platform like Zoom or the final 1/3 of buyers are just buying themselves on companies' websites, eCommerce sites, interactive portals, sometimes even mobile apps. All that face-to-face we were doing before is not going to be available in the future. And we ask the buyers, "Do you like this new omnichannel way of buying?" They'll say, "Yeah, we, we love it. In many cases, it's, we're much more productive." In this discussion, John talks about the 5 new skills all sales professionals must possess. You'll want to listen to this more than once. Thorough research on the buyer's need. This consistent video marketing, Increasing the operational proficiency on the VC platforms and, um, keeping Keeping your LinkedIn profile totally up to date eight. Putting the buyer first.…

Asher Strategies Radio

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Building Sales Pipeline with Cold Calling, Podcasts, and Video 24:50

3 years 전24:50

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24:50

This Asher Sales Sense Podcast - “Building Sales Pipeline with Cold Calling, Podcasts, and Video” - features host John Asher with guest Collin Mitchell, Chief Revenue Officer of Salescast, the only fully-managed tech and service stack offering an end-to-end thought leadership platform. Collin Mitchell is also the host of the Sales Transformation Podcast. Many sales professionals believe that cold calling is dead, that podcasts don’t bring revenue, and video is a waste of money. Collin Mitchell gives examples of why these commonly-held beliefs are false. It’s all in how these messaging technologies are applied, not in the capabilities themselves. How can you identify which people will pick up the phone? Are there automated ways to help you get more phone connections? Which people listen to podcasts and watch videos? Do “blended” approaches work? With whom? What is “intent data” and what value does it have? Is it possible to research podcasts to get inside the C-Suite? Do you know what podcasts your clients listen to? How effective is the use of video in the first sales touch? Can you use video to help your coaches sell for you inside their companies? Listen to the answers of these questions and learn new ways to build more pipeline by turning your sales craft into sales art.…

Asher Strategies Radio

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Managing Burnout and Stress - To Help Your Team Perform at Their Best 28:20

3 years 전28:20

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28:20

This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship business cultures. My Core OS is built to help update your personal/corporate operating systems to drive peak performance and harmony between work and life. Jordan also hosts the ‘Peak Performance Selling Podcast,’ interviewing top sellers and sales leaders on how they show up at their best every day. ----more---- Mental health in the business environment is a topic that wasn’t talked about much before the pandemic, but stress and burnout in work and life have led to turbulence in the workforce and poor business results. How can personal stress adversely affect business culture and profits? Where do our business leaders have the opportunity to support the mental wellbeing of their teams, while also making sure they achieve their goals? Why is burnout becoming such a widespread challenge in sales today? How can we re-train our brains to manage this pressure more effectively? What are some simple practices people can use to manage this better for themselves? In which direction are business and people management heading? Listen to the answers to these questions and learn how to move your business and sales teams in calmer and more profitable directions. Asher Sales Sense is hosted by John Asher of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

Asher Strategies Radio

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Selling with Authentic Persuasion 28:45

3 years 전28:45

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28:45

This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting Group and the author of the book with the same name as this episode’s title - Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker. Jason is also the host of the Authentic Persuasion Show, the Scalable Call Center Sales podcast, and Call Center Confidence with Cutter & Catt. ----more---- About John's Guest: With a degree in Marine Biology, years of experience tagging sharks, then time spent at Microsoft on the tech support team, Jason didn’t know what he wanted to do with his life. He fell into sales at age 27, following the path of so many others: no plans on being in sales, no training, no coaching, and no real leadership. But after 18 successful years in sales seeing so many sales teams struggle, he’s made it his mission to empower over one million people to become AUTHENTIC PERSUADERS. What was it about his path in life that led to an ability to sell so effectively? Why do most people end up in a sales role/career? And why do most of them end up being an “Order Taker” in their sales role? What can you do if you are in sales, but don’t feel like a ‘natural-born salesperson’? What are the keys to becoming effective at sales? Why do sales slumps happen? How have buyers changed over time? What can business owners do to support their sales team in being more effective? Listen to the answers to these questions and learn how to transform from being an Order Taker to Quota Breaker. Asher Sales Sense is hosted by John Asher of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

Asher Strategies Radio

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Sales Acceleration through Connecting Technical and Business Value 27:56

4 years 전27:56

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27:56

Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can solve their problems or help them reach their goals. This Asher Sales Sense Podcast - “Sales Acceleration through Connecting Technical and Business Value” - features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook. ----more---- Why did Brian Keltner write his new book The Revenue Acceleration Playbook? What is a value playbook? And, why is it so important to sales success? And what about buyer personas? How do they work together with a value playbook? How do you apply value playbooks to a more technical or engineering-oriented sale? What does it mean to connect technical and business value? How does that help close more sales and expand more sales? How does anchoring on value help with pricing and pricing negotiations in a technical sale? Listen to the answers to these questions and learn how you can stop selling, start connecting, and accelerate your sales.…

Asher Strategies Radio

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The Continuing Lack of Women in Corporate and Sales Leadership Positions 31:14

4 years 전31:14

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31:14

Where are all the women in key business and sales positions? They’re half of the workforce and are earning more bachelor's and master’s degrees than men, but despite decades of seeming progress, only 5.5% of CEOs are women in the 3,000 largest U.S. companies. And women represent only 33% of top business leadership positions overall. Companies say that advancing women is a top priority, but … This Asher Sales Sense Podcast - “The Continuing Lack of Women in Corporate and Sales Leadership Positions” - features host John Asher with guest Gina Stracuzzi, Co-Founder and Director of the Women in Sales Leadership Forum at the Institute for Excellence in Sales. ----more---- What is the current landscape of women in corporate leadership positions? What are the main barriers to women’s leadership? What stereotypes and double standards are still holding women back? Why are companies still allowing outdated thinking to stand in the way of their stated equity and inclusion goals? What are the benefits for companies of more gender-inclusive leadership? How can women and corporations change what is happening? How has the pandemic impacted the scenario? What can women do to help themselves? Listen to the answers to these questions and learn how you - whether a woman or a man - can better understand why this continues to be a problem and what you can do to help.…

Asher Strategies Radio

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Bringing Your Sales Team Back to the Office 26:38

4 years 전26:38

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26:38

It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have to get going now, but you don’t know how to start. Wouldn’t it be great to hear some useful tips from an expert sales leader who’s doing that with his company right now? This Asher Sales Sense Podcast - “Bringing Your Sales Team Back to the Office” - features host John Asher with guest Darrell Gehrt, Senior Vice President, Event Cloud Solutions at Cvent, transforming meetings and events through technology. Darrell joined Cvent pre-IPO in January 2013 and has led several product lines including Web Survey, Mobile, and in 2020 took on the pivot to virtual event technology. ----more---- How important is it to have salespeople in the office rather than continuing to work at home? What does company office culture have to do with a successful office return? What are salespeople telling sales leaders about their desire to come back to the office? What are sales leaders doing to keep sales teams safe when returning to the office? What possible internal obstacles are there to bringing sales back into the office? Will full-time sales operations in the office ever become the norm again? Listen to the answers to these questions and get ready to return your sales team to the office whenever and however you can.…

Asher Strategies Radio

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The Power of Sleep for Business and Sales Leaders 24:29

4 years 전24:29

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24:29

You’re a busy business professional and know you aren’t getting enough sleep. You have limited time and too much on your mind and think you can sleep when you retire. But what if you were able to get more sleep, be more successful in your job, and have a much better chance at retiring early? There are techniques that can help you get the best sleep out of the time you have. This Asher Sales Sense Podcast - “The Power of Sleep for Business and Sales Leaders” - features host John Asher with guest Bob Martel, professional sleep coach and head of Positive Results Hypnosis in Holden, Massachusetts. Bob is the author of “I am Sleeping Now: How to Fall Asleep, Stay Asleep and Wake Up Refreshed” and the host of the weekly “Mind Magic Radio” show on WCRN talk radio. ----more---- What’s meant by the term “respecting” sleep? How can you condition your mind for sleep? Do purposeful breathing techniques help? If you like to read before you sleep, what’s the best way to do it? How can you get back to sleep after you’ve woken up in the middle of the night? What are some useful and positive self-talk phrases? How can you break the habits that sabotage good sleep? Listen to the answers to these questions - so instead of chasing sleep you can be ready in the morning to chase more business. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

Asher Strategies Radio

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Top Sales Strategies for Realtors and Contractors 29:16

4 years 전29:16

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29:16

The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince buyers to choose value over price? And when you combine the two professions can you generate more sales? This Asher Sales Sense Podcast - “Top Sales Strategies for Realtors and Contractors” - features host John Asher with guest Bill Reiman, Vice President of RK Reiman Construction Incorporated and President of Reiman Properties in Marco Island, Florida. Bill’s also the host of “The Real Build Podcast” - informing people what they need to look for before buying, building, or selling a home. ----more---- What sales strategies should every realtor and contractor be following? How about video? Does it help sell? Why is communication the key to the real estate and construction processes? How about follow-up and having touch-points within a transaction? Is price always the deciding factor? Can you get better quality clients by delivering a superior product? Why is developing a personal brand more important than ever before? Listen to the answers of these questions so you can be a more successful broker-builder like Bill. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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Grow Your Profits with Powerful and Engaging Video Content 25:24

4 years 전25:24

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25:24

Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey? The next Asher Sales Sense Podcast—“ Grow Your Profits with Powerful and Engaging Video Content” features host Kyla O’Connell with guest Leo Napper, CEO and Producer at Vicar Studios, creating entertaining and informative media that turning viewers into customers. Vicar Studios, headquartered in the Washington DC Metro area, plans and oversees TV and film projects, advertising campaigns, and design marketing and brand identities. Leo and his colleagues add the power of anthropological research to gain complete insight into marketing audiences. ----more---- On this podcast, Kyla and Leo discuss… How an anthropologist got into the video business The importance of language and culture in refining marketing strategies Recognizing the positive and negative impacts of cultural sensitivities The melding of anthropological artifacts into marketing And the enduring relevance of storytelling - the oldest art form Listen in to discover how cultural approaches can improve your marketing and grow your profits. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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Employing Digital Marketing Tools to Evaluate Competitors 26:14

4 years 전26:14

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26:14

It has long been known that digital marketing tools can help you boost your company’s presence online and attract more business. But did you know you could use many of the same ones to evaluate your competitors? In a previous Asher Sales Sense Podcast, John Asher and John Edwards discussed “The Five Ways Elite B2B Competitors Are Beating You Online.” Now they’ve returned to talk about using marketing tools to help you gain competitive advantage. This Asher Sales Sense Podcast – “Employing Digital Marketing Tools to Evaluate Competitors” - features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media and content development - all designed to accelerate marketing and sales. ----more---- What are the five pillars of digital presence? Which is the most important? What are some of the leading online marketing tools and their specific uses? How do you use them to compare your company’s ratings with others? Listen in to learn the answers to these questions so you can run digital circles around your competitors. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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I'm in Sales? How I Learned to Love that Sales Thing 23:58

4 years 전23:58

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23:58

Who am I? Where am I? How did I get here? If you’re in sales, you’ve probably asked yourself those questions at one time or another. Most kids when asked what they want to be when they grow up don’t respond with, “I want to be in sales!” And yet, it is one of the most challenging and rewarding professions where you can take control of your destiny - and have fun along the way. The next Asher Sales Sense Podcast - “I’m in Sales? How I Learned to Love that Sales Thing” - features host Kyla O’Connell with guest David Potts, Senior Sales Trainer and Consultant for all things Asher. David normally handles Asher Sales Sense introductions and productions, but this time gets an opportunity to tell a little about himself and his journey from sales denier to sales enthusiast. ----more---- On this podcast, Kyla and Dave discuss First sales jobs where you don’t realize you’re in sales The moment when you finally do realize you’re in sales How sales knowledge and aptitude are vital in any job Listen in to learn the secrets of how Dave had success in the Air Force without being a pilot, success at Lockheed Martin without being an engineer, and success at Asher Strategies without being particularly gifted at sales training or consulting. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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Post-Pandemic Cold Calling 24:11

4 years 전24:11

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24:11

One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virtual meeting with video? There are fewer distractions and more focused communication. It’s why podcasts can be more compelling than videos. Properly done, cold calling brings in sales. This Asher Sales Sense Podcast – “Post-Pandemic Cold Calling” features host John Asher with guest Nancy Calabrese, Founder and CEO of One of a Kind Sales, offering comprehensive lead generation and sales management services for increased sales and business growth. Nancy is passionate about a properly executed pre-sales process – engaging with prospects, uncovering their needs, and turning them into qualified leads. Her unique approach, positive attitude, and relentless attention to detail are derived from her experience in recruiting. Her new book, “The Inside Sales Solution” is available through Amazon. ----more---- On this episode Nancy and John discuss: What’s the truth about cold calling today (what really works)? What’s the most important quality in a successful prospecting campaign? What metrics should you track and how can you track them easily? What are the secrets of managing a high-performance inside sales team? How can you convert your outside salespeople into inside prospecting rock-stars? Listen to the answers of these questions so you can learn how to connect with those out-of- reach strategic prospects. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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The Secret to How Productive Workdays Work 25:43

4 years 전25:43

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25:43

Are you continuously stressed out about having too much to do and too little time? Are you tired of forgetting follow-ups with prospects or missing opportunities with existing clients? Does the pace of progress feel a bit like you’re slogging through molasses? The next Asher Sales Sense Podcast—“The Secret to How Productive Workdays Work”—features host Kyla O’Connell with guest Leslie Shreve, workload management and productivity expert, and the Founder and CEO of Productive Day®. Leslie has worked with executives, professionals and corporate teams since 2003 to help them increase efficiency and productivity by up to 300% in as little as 4 weeks, while reducing stress by up to 90%, using her unique, proprietary system called Taskology® The Science of Getting Things Done. Clients previously frustrated or overwhelmed with too much to do, too many emails and too little time now claim to have a secret—a new system they can use to take charge of their workday and gain more clarity, confidence and control of tasks, time and email. ----more---- On this podcast, Kyla and Leslie discuss… Some of the tell-tale warning signs that inefficiencies exist in a professional workday The secret to how productive workdays really work The #1 hidden barrier that holds professionals back and puts their productivity in slow motion. The many unsuspecting ways time is lost in a typical workday that professionals are unaware of and how can they get that time back. The most common—but most inefficient and ineffective—way to manage email and why it costs so much time, energy and productivity. Tune in to discover how you can change the way you manage your workload and your workday so you can accelerate achievement and make more meaningful, powerful progress on the projects and the initiatives that matter the most to you—and to the future of your company. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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Fit for Success - Lessons on Achievement and Leading Your Best Life 25:36

4 years 전25:36

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25:36

Have you ever wondered what successful people have in common? And why some seem to thrive in the face of challenges? Are they exceptions or can others of us also develop the same kinds of habits to succeed in sales or any other endeavor? This Asher Sales Sense Podcast – “Fit for Success - Lessons on Achievement and Leading Your Best Life” - features host John Asher with guest Nick Shaw, co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Nick has coached world- class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. His new book, with the same title as this podcast, details what he learned. What are the seven principle habits for success that both athletes and business professionals should master? Which are the most important? How vital is the concept of internal locus of control? What is the biggest takeaway Nick Shaw realized from all this? Listen in to learn the answers to these questions so you can develop new habits to build your path to success and lead your best life. ----more---- Nick Shaw is the co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. His story – and the story of RP—has appeared in a Forbes feature story, which chronicled Renaissance Periodization’s rise from a small business into an influential tech company with an industry-leading app available through Apple’s app store and Google Play. Nick has also helped to coach numerous world-class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. Nick and his team at RP have sold hundreds of thousands of books over the years ranging from Nutrition, Training, Recovery, and creating Healthy Habits. “Fit for Success” Book Synopsis In Fit for Success, author Nick Shaw details the habits successful people have in common and how we can develop those same habits to thrive — despite our obstacles. Using what’s he’s learned over the past decade, Nick has helped top athletes and hundreds of thousands of people around the world through his company Renaissance Periodization to look, feel, and perform their best. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. This book vividly outlines the lessons he’s learned, some valuable takeaways, and most importantly how you can use these habits to build your own path to success. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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The Surprising Gift of Doubt 24:11

4 years 전24:11

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24:11

You’re a high-performing leader. It’s time to shed the doubt. You’ve hit milestone after milestone in your career. You’ve achieved stellar highs. People look to you for direction as a model of success. So where is all this doubt and insecurity about how to lead coming from? And is it even possible to shake these feelings of uncertainty? How can you conquer your imposter syndrome and harness these uncomfortable feelings to develop leadership mastery? Could that inner doubt you’re wrestling with actually be a signal that you are on the verge of greatness? Why is it that so many leaders struggle with doubt? Aren't effective leaders supposed to project confidence? Are leaders born or made? How do our favorite books and movies shed light on our own leadership styles? What role do stories play in all this? How can someone identify the self-sabotaging stories they're telling themselves? What are the four stages of a leader's journey? Listen in to hear the answers to these questions (and more) so you can put doubt behind you and achieve success in front of you. ----more---- About Kyla's Guest: This Asher Sales Sense Podcast features host Kyla O’Connell with guest Marc Pitman, CEO of the Concord Leadership Group in Greenville, South Carolina, and author of the new book The Surprising Gift of Doubt. Marc provides executive coaching, keynotes, workshops, and leadership intensives helping leaders navigate the rough waters and heavy burden of leading. He’s also the Executive Director of The Nonprofit Academy, serving nonprofit leaders around the world with training, tools, and templates for leadership and fundraising. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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Audience Driven, Authentic Presentations 27:02

4 years 전27:02

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27:02

Your sales team is pretty good at sales and marketing presentations. Pitches go well and the majority of your sales opportunities are won. Customers are happy. The company is making money. Salespeople are getting bonuses. Everything’s good, right? But what if you could increase your win rate by 10% or 20%? And what would that mean if you could do it without throwing more people, time, and money at your sales process? You can significantly increase your top line if in your presentations you pay more attention to the bottom line of your audience’s interests. What does the Audience Driven, Authentic Presentations (ADAP) mean? Why is it so important? How did this presentation success model originate? What’s more important in a presentation? The customer? Your company? The presentation environment? What are some great examples of how ADAP works? Listen in to learn the answers to these questions so you can present like a pro and bring in more deals. ----more---- About John's Guest: This Asher Sales Sense Podcast – “Audience Driven, Authentic Presentations” - features host John Asher with guest Dr. Jerry Cahn, President of the Presentation Excellence Group, providing presentation training, leadership consulting, and organizational consulting to startup and Fortune 100 companies enabling them to win million-dollar deals. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

Asher Strategies Radio

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How Great Leaders Create Organizations Their People Never Want to Leave 27:49

4 years 전27:49

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27:49

As a business or sales leader, you’re beginning to see things turn for the better. There’s hope that the economy will rebound and sales will take off. You’ve pushed your young team to keep the company afloat and they responded and kept their jobs. Now all you have to do is sit back and watch the orders come in. But what if the Millennials on your sales team are tired of being pushed around? And you don’t know that? When business picks up, will your team take you to new performance levels - or take off for other jobs? ----more---- About Kyla's Guest: This Asher Sales Sense Podcast - “How Great Leaders Create Organizations Their People Never Want to Leave” - features host Kyla O’Connell with guest Clint Pulver, Emmy Award- Winning Keynote Speaker, Author, and Professional Drummer. A former private pilot turned generational workforce expert, Clint has dedicated his professional career as the "Undercover Millennial" uncovering the secrets to what leaders are doing right. His new book “I Love It Here” is now available for order through Amazon. Clint pulls back the curtain to reveal the research and unscripted truths of the 10,000+ employees he’s interviewed undercover, revealing the reasons for their lasting loyalty and what triggers them to head for the exit door. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

Asher Strategies Radio

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Building Your Scalable and Repeatable Sales Process 27:41

4 years 전27:41

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리스트

27:41

Remember at the beginning of 2020 when you were challenged to find enough time for prospecting, identifying, focusing on, and closing buyers? And then you suddenly had more time than prospects? Market forecasts show the economy is gradually improving. Production and sales are picking up. Will you be ready to pivot to full-on “back to business” when the time comes? You will if you prepare now. It’s a great time to dust off your sales process and tune it up for recovery. This Asher Sales Sense Podcast – “Building Your Scalable and Repeatable Sales Process” - features host John Asher with guest Mark Evans, Founder and CEO of SalesKit, a second brain for sales professionals to help them close more deals and celebrate more wins. Mark works with business leaders in developing training and sales systems so teams can scale up with repeatable processes to consistently achieve the results they want. ----more---- Should sales be systematized? Can sales be overly systematized? What are the elements of a scalable and repeatable sales process? Should sales teams have a playbook? What are some elements of a great sales playbook? Which of these elements can sales teams start with today? When's the right time to scale a sales team? Listen in to learn the answers to these questions so you can be ready to accelerate sales when the green light comes on. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel . ASHER Strategies is the sponsor of ASHER Sales Sense.…

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