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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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NerdOverNews, Gutelaunetyp, Fintan, Samb, Prinny에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 NerdOverNews, Gutelaunetyp, Fintan, Samb, Prinny 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Hier findet Ihr die ganze Welt der Nerdkultur.
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184 에피소드
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Manage series 2441320
NerdOverNews, Gutelaunetyp, Fintan, Samb, Prinny에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 NerdOverNews, Gutelaunetyp, Fintan, Samb, Prinny 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Hier findet Ihr die ganze Welt der Nerdkultur.
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184 에피소드
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1 #377 - Greifarm statt Gaming - Wie die Arcades in Japan sterben! 1:00:22
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Die letzte Instanz der Arcades stirbt! Eine der letzten Instanzen der Arcade stirbt - und das in dem Land wo alles so groß geworden ist - Japan! Matthias und Christian reden darüber!
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1 #375 - Die PS2 muss sich warm anziehen … Aber Sony schläft nicht. 1:47:17
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Die Nintendo Switch ist auf Rekord Kurs … und das trotz DKC Returns … Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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nerdpodcast.de Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast Meine Damen und Herren, Vorhang auf für die Nintendo Switch 2, sie ist offiziell … aber irgendwie auch nicht. Nerdi kommt wieder mit seinem Technikgeplänkel und bringt Tim damit auf die Palme ……
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1 #368 - Unser High und Lowlights 2024 - Die CREW ist KOMPLETT! 1:51:11
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nerdpodcast.de für noch mehr Inhalte Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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1 4. Advent - #299 - Je oller, je doller (#012) - The Legend of Zelda! 1:25:04
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Das Finale! Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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nerdpodcast.de Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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1 2. Advent - #311 - Chat GPT im Live Test und wie es mit AI weitergehen soll. - Lass uns Reden (#12) 1:27:23
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Tim und Marcel haben sich heute Chat GPT vorgeknöpft .. und einige Interessante Sachen festgestellt. Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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Viel Spaß! Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast
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1 #362 - Nintendo schickt wieder die Anwälte los ... + GameAwards! 1:35:14
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1 #361 - So optimiert man richtig! (auf 28 Jahre alter Hardware) - feat. Kaze Emanuar 1:09:00
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nerdpodcast.de für mehr! Das Nintendo 64 ist legendär, so legendär das sich heute noch Leute damit beschäftigen die Hardware zu erforschen und zu optimieren. Viel Spaß! Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast…
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nerdpodcast.de für kostenlosen Premium Spaß! Unsere Vermutung: Bei der Switch 2 bleibt “alles” beim Alten und das drumherum wird dieses mal die Innovation! Viel Spaß! Wollt Ihr mehr? Dann schaut gerne bei nerdpodcast.de vorbei! Oder direkt unter: https://patreon.com/nerdpodcast https://steadyhq.com/nerdpodcast…
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1 #354 - Die Geschichte von Tetris feat. Kack und Sach Geschichten! 1:59:14
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nerdpodcast.de Leute, wir haben uns mal wieder zusammengefunden um einem Legenden Spiel zu huldigen: Tetris! Also rein da!
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1 #351 - Unsere EHRLICHE Meinung zu Zelda: Echoes of Wisdom + PS5 Pro Scalper 1:57:51
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Kostenloses Abo auf Nerdpodcast.de Zelda Echoes of Wisdom wird in der Fachpresse gefeiert … gerade für Tim ist es aber eher ein durchwachsener Titel. Warum, erfahrt Ihr hier!
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1 #349 - Wie schwer ist es wirklich ein Adventure zu programmieren feat. Noblonski 1:32:00
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Mehr auf Nerdpodcast.de Blonski Zockt https://www.youtube.com/@BlonskiZockt Dead Phones https://noblonski.itch.io/dead-phones Spotify https://open.spotify.com/artist/1ukDVJJf0gu3lYJ0gl0rcM Bandcamp https://noblonski.bandcamp.com
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