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The Circular Economy Show Podcast
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Pippa Shawley and Ellen MacArthur Foundation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pippa Shawley and Ellen MacArthur Foundation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
…
continue reading
197 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2415606
Pippa Shawley and Ellen MacArthur Foundation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pippa Shawley and Ellen MacArthur Foundation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.
…
continue reading
197 에피소드
All episodes
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The Circular Economy Show Podcast

1 How H&M Group is exploring circular business models in The Fashion ReModel 23:09
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How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group. Pippa is joined by Chloe Holland from the Foundation’s fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel. Listen to this episode to hear about: The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business models Sellpy , the H&M Group resale platform Some of the challenges of applying circular economy principles to fashion in a linear economy The role of policy and finance in making circular business models commercially viable at scale Find out more about the Ellen MacArthur Foundation’s The Fashion ReModel . If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out. Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action. Listen to this episode to hear: How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting Learn more: Read ‘The marketing playbook for a circular economy’ Don’t miss last week’s episode, Ep 185: How can marketers turn ideas into impactful action? Check out episode 176: Driving demand for circular economy: What marketers need to know Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbook If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits. Join us to find out: How marketers are leveraging storytelling to inspire interest in circular products Why they should engage closely supply teams to ensure innovations align with market demand The importance of internal buy-in and a willingness to experiment when scaling circular solutions Learn more: Read the ‘The marketing playbook for a circular economy’ . Check out episode 176,’ Driving demand for circular economy: What marketers need to know’ to hear more about the playbook with Kantar and Swapfiets. Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook.…
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The Circular Economy Show Podcast

In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry. You’ll learn: What The Footwear Collective is doing to tackle industry roadblocks head-on How success is measured by unprecedented collaboration, robust data collection, and active participation from rival companies Why their new tool will help companies pinpoint their next steps in their circular economy journey Explore The Footwear Collective’s Circular Pathways tool https://thefootwearcollective.earthdna.org/ If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

1 ‘Waiting isn't an option’: the role of retail in future-proofing our food system 21:42
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To truly transform the food system, we need retailers to sell food that enables nature to thrive. In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey. Our guests are Helly McAlister, Senior Buyer at Fortnum & Mason , and Susy Yoshimura, Senior Sustainability Director at Grupo Carrefour Brazil , two pioneering businesses from the Ellen MacArthur Foundation’s Big Food Redesign Challenge. Find out: Why investing in circular design for food is a strategic move that defines the future of retail How top retailers are cultivating customer demand for products that keep nature in mind The fundamental importance of cross-team collaboration within organisations Ideas for engaging suppliers and scaling circular economy initiatives far beyond pilot projects Useful links: A guide to using circular design for food to build business resilience Explore the products from the Big Food Redesign Challenge Ep 177: Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food system Ep 179: How are small start-ups, SMEs, and large corporations working together to change the food system?…
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The Circular Economy Show Podcast

The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn’t know it from the carbon accounts. In this episode, we’re joined by the Ellen MacArthur Foundation’s João Murilo Silva Merico, who explains how current accounting frameworks—like the Greenhouse Gas Protocol—often fail to recognise or reward the emissions benefits of circular practices such as reuse, remanufacturing, and sharing models. You’ll hear: Why emissions reductions from circularity don’t show up where they should Real-world examples of how this distorts decision-making What needs to change at a policy and reporting level What businesses can do right now to align climate strategies with circular action Download the paper to find out more.…
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The Circular Economy Show Podcast

1 Circular Snapshot: What a $3500 iPhone tells us about the circular economy 8:09
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The circular economy is no longer just a theory; it’s becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses. Join us to find out: -How rethinking product design could help future-proof tech such as iPhones -Why it’s necessary to increase global recycling rates of copper -How consumers are paying more attention to ads with a social or environmental theme -How one household name is adding digital product passports to their clothing Help us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify. Mentioned in this episode: Hear more from Ke Wang on material security in a circular economy in episode 174 Listen to the full conversation with Kantar’s Jonathan Hall on how marketers can drive demand for circular economy in episode 176 Mashable: How much would the mythical made-in-the-U.S. iPhone cost? EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reduction Sustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a Win Trellis: Why Target is tagging 35 million pieces of clothing with digital IDs…
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The Circular Economy Show Podcast

In order to bring the circular economy to life, we need more circular economists. But what does that mean? Who might these circular economists be? And what are their opportunities and challenges? In this episode of the Circular Economy Show, we hear from “The Circular Economist”, Vojtech Vosecky, author of the newsletter The Loop. He has built his career around bringing the circular economy, working with stakeholders across innovation, business and policy. Listen to learn more about: How Vojtech got started on his journey Where he sees the greatest momentum in the circular economy What he thinks the big challenges are for circular economists today Find out more about Vojtech’s work by following him on LinkedIn. If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

1 How are small start-ups, SMEs, and large corporations working together to change the food system? 15:27
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The Ellen MacArthur Foundation’s Big Food Redesign Challenge set out to demonstrate how redesigning products in line with circular economy principles, can create a food system that allows nature to thrive. In this episode, hear from one of those redesigners, Chloe Stewart from Nibs etc, alongside Katie Carson, Director of Corporate Affairs for Food and Climate Policy at Tetra Pak, to learn more about: The role of upcycled ingredients in designing brand new food products The challenges startups and SMEs face in the food industry The importance of collaboration across the food industry to implement circular design for food principles What enablers and resources are needed to scale food that keeps nature in mind How larger organisations can support small start-ups and SMEs to foster innovation Find out more about the Big Food Redesign Challenge . If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

1 How storytelling drives the circular economy transformation inside and out 20:52
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The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out: Why storytelling is such an important part of the circular champion’s toolkit What brands can do to bring this to life in a circular economy How this extends to supporting the internal transformation of organisations to make them circular ready To receive more information about Campus, send an inquiry email to campus@emf.org .…
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The Circular Economy Show Podcast

1 Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food system 22:37
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The future of food is not predetermined – it's being shaped by the decisions being made today. This episode challenges food industry decision-makers to embrace a new vision for their businesses and the sector as a whole, whether your organisation is big or small. With insights from Rob Cameron, Global Head of ESG Engagement at Nestlé, and Sean Patrick, founder of Gabanna Foodworks, we examine the critical role of leadership in driving the shift towards a more diverse, resilient, and prosperous food system. In this episode we discover: How diversifying ingredients can transform food production and consumer choices The power of collaboration between large corporations and agile startups to drive innovation Strategies for companies to work effectively with farmers and suppliers to support nature and build resilient food systems The potential for new processing technologies to support the use of a wider variety of crops Examples of how businesses are creating new food concepts that are both nutritious and delicious How circular design for food can help companies meet their environmental targets Find out more about about the Big Food Redesign Challenge.…
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The Circular Economy Show Podcast

1 Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets 26:23
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How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice , and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets , to explore how to connect with today's consumers and drive demand for circular products and services. In this episode you'll discover: The surprising shift in societal values that's reshaping consumer buying habits How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience Read the The marketing playbook for a circular economy and make sure you’re subscribed to the Circular Economy Show to find out about our future episodes about the playbook.…
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The Circular Economy Show Podcast

1 Exploring fashion rental and resale with ACS and SuperCycle 26:57
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Circular business models hold immense potential to reshape the fashion industry. In this episode, we explore the exciting opportunities for brands in rental and resale, moving beyond the challenges of getting started. Host Emma Elobeid is joined by guests Andrew Rough from Advanced Clothing Solutions (ACS) and Ryan Atkins from SuperCycle to discuss how brands can capitalise on this shift to unlock new revenue streams, build stronger customer relationships, and create a more sustainable future. Tune in to hear Emma, Andrew and Ryan explore: The significant economic opportunity for brands in circular fashion, including rental and resale models How circular models can enhance brand profitability by better using assets and meeting evolving customer demands The importance of brands owning the customer relationship and data in circular commerce How enabling services and technology are making circularity more accessible and profitable for brands The evolution of circular business models and the importance of continuous learning and adaptation Learn more: Listen to episode 131 , when Seb went to visit ACS’s warehouse to learn more about the business. Explore the Ellen MacArthur Foundation's latest demonstration project , The Fashion ReModel, which explores making the economics work for circular business models. If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.…
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The Circular Economy Show Podcast

1 Material security in a circular economy | Energy and competitiveness 18:14
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Find out about the critical role that the circular economy can play in the shift to renewable energy, pairing the EU’s decarbonisation agenda with economic competitiveness and material security. In this episode, host Seb hears from Ke Wang from the World Resources Institute (WRI) about: Why the circular economy is important in the energy transition How this is fundamentally driven by economics and competitiveness Examples of what it looks like in practice If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. Learn more: Read Ke’s paper More Than Ore: The Pivotal Role Recycled Copper Can Play in the Energy Transition Want to find out how this topic applies in regions outside of Europe? Read the Ellen MacArthur Foundation’s recent publication on the circular economy as a triple play opportunity for China .…
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The Circular Economy Show Podcast

1 Food for thought | How do we fix our broken food system? 23:51
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The food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions. But what if food could be designed to regenerate nature rather than harming it? That’s the vision behind the Big Food Redesign Challenge. In this episode of The Circular Economy Show, our guest host Lucy Parker, Senior Partner and Sustainable Business Global Lead at Brunswick Group, explores how we can take learnings from the Challenge to create a food system that is better for people, nature and climate. We hear from: Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, who shares insights about the Big Food Redesign Challenge and what it has helped achieve Wendy Schmidt, President and Co-Founder of the Schmidt Family Foundation , who supported the Challenge, explores the power of philanthropy as a catalyst for innovation Douglas McMaster, Michelin-starred chef and owner of the world’s first zero waste restaurant, Silo , who was a participant in the Challenge, tells us why it’s important to ask the question ‘what if we could do the whole thing differently?’ If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. Learn more about the Big Food Redesign Challenge and explore products that keep nature in mind. Find out more about the Challenge participants, or watch a video version of this episode, on our YouTube channel .…
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