Unleash Your Cause podcast

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추가했습니다 seven 년 전

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

10일 전21:35

나중에 재생

리스트

21:35

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Unleash Your Cause

시리즈 홈•Feed

3 에피소드

#Business #Ironwood Venture

Unleash Your Cause

updated 7년 전

시리즈 홈•Feed

3 에피소드

#Business #Ironwood Venture

모든 에피소드

1
Social Proof UnleashYC 3:28

7 years 전3:28

나중에 재생

리스트

3:28

This secret outlines WHY people folllow and how to get your donors to do what your are asking (Spoiler: what is a Dog Whistle and how does it engage my donors?). In today's Mini-cast (3 minute podcast): we unpack a phenomenom called Social Proof. We tell you how to use this secret to engage your donors...plus tell you how to ACT on this TODAY.…

1
Establish Expertise 2:52

7 years 전2:52

나중에 재생

리스트

2:52

The secret to getting people to listen, believe and trust you is really not a secret. In today's Mini-cast (3 minute podcast): we unpack what Dr. Robert Cialdini has shown through a lifetime of studies is the key. We tell you how to use this secret to engage your donors...plus tell you how to ACT on this TODAY.…

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Let's Talk about YOU 3:22

7 years 전3:22

나중에 재생

리스트

3:22

When we read emails that are meant to engage donors, a lot of times the emails are centered on the org, not the donor. We give you some tips on how to get better engagement by talking about what is important to your donors!