Fifi Box, Brendan Fevola and Nick Cody for breakfast every morning from 6am-9am on Melbourne's #1 Hit Music Station, 101.9 The Fox. Add us to your favourites & follow us on socials @fififevnick
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BUILD Brunch explicit
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BUILD Brunch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BUILD Brunch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Digital entertainment program BUILD Series takes its popular and extensive live interview show to the next level, adding a new, daily morning talk show, “BUILD Brunch," as BUILD Series continues its commitment to bring fans closer to culture. Airing weekdays at 12PM ET live on BUILDseries.com/Brunch, it features a roundtable of diverse, young and influential personalities (Ali Kolbert, Shannon Coffey, Brittany Jones-Cooper & Lukas Thimm)talking the latest topics in entertainment. Join the table!
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모두 재생(하지 않음)으로 표시
Manage series 2350422
BUILD Brunch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BUILD Brunch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Digital entertainment program BUILD Series takes its popular and extensive live interview show to the next level, adding a new, daily morning talk show, “BUILD Brunch," as BUILD Series continues its commitment to bring fans closer to culture. Airing weekdays at 12PM ET live on BUILDseries.com/Brunch, it features a roundtable of diverse, young and influential personalities (Ali Kolbert, Shannon Coffey, Brittany Jones-Cooper & Lukas Thimm)talking the latest topics in entertainment. Join the table!
…
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Today we are making cocktails, talking about a model who falsely came out as transgendered, Mindy Kaling's new project, the Tinder feature for LGBT users & a woman who married her dog.
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