Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Juan Carlos Mataix ha hecho del pop una insignia. Propagándolo a través de Toxicosmos, su programa de radio que emite desde 1998 y sus sesiones bajo el mismo nombre, el valenciano viaja por toda la península apoyándose en su gusto para seleccionar y combinar lo mejor de todos los tiempos. Así, cada vez que se sube a la cabina, suelta una buena colección de joyas que conectan rápidamente con la gente. Porque de lo que se trata es de entusiasmar y hacer bailar. Y de eso sabe bastante Toxicosmos Dj. (Fuente: www.fiberfib.com)
Juan Carlos Mataix ha hecho del pop una insignia. Propagándolo a través de Toxicosmos, su programa de radio que emite desde 1998 y sus sesiones bajo el mismo nombre, el valenciano viaja por toda la península apoyándose en su gusto para seleccionar y combinar lo mejor de todos los tiempos. Así, cada vez que se sube a la cabina, suelta una buena colección de joyas que conectan rápidamente con la gente. Porque de lo que se trata es de entusiasmar y hacer bailar. Y de eso sabe bastante Toxicosmos Dj. (Fuente: www.fiberfib.com)
El pasado 23 de julio despedíamos nuestra 18ª temporada del programa en la sala Ochoymedio de Madrid. Esto es lo que sonó en la primera hora de la sesión: guitarras y temas de años atrás en el comienzo y pop patrio de lo más bailable en la segunda parte. A disfrutarlo. Fotos -> https://www.facebook.com/ochoymedioclub/photos/?tab=album&album_id=1080713131993983 TOXICOSMOS DJ @ Ochoymedio Club Sábado 23 de julio de 2016 www.ochoymedioclub.com www.toxicosmos.com…
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