Volvo - Made By Sweden podcast

Player FM - Internet Radio Done Right

16 subscribers

추가했습니다 eight 년 전

Volvo Car Sverige에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Volvo Car Sverige 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

7일 전28:17

나중에 재생

리스트

28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Volvo - Made By Sweden

시리즈 홈•Feed

Samtal och berättelser - Made By Sweden.

Hosted on Acast. See acast.com/privacy for more information.

5 에피소드

#Affärer #Livsstil #Bilar #Filosofi #Volvo Car Sverige #Kristoffer Triumf #Samhällen

Volvo - Made By Sweden

16 subscribers

updated 8년 전

시리즈 홈•Feed

Samtal och berättelser - Made By Sweden.

Hosted on Acast. See acast.com/privacy for more information.

5 에피소드

#Affärer #Livsstil #Bilar #Filosofi #Volvo Car Sverige #Kristoffer Triumf #Samhällen

모든 에피소드

Volvo - Made By Sweden

1
5. Omtanke - Håkan Samuelsson 15:56

8 years 전15:56

나중에 재생

리스트

15:56

Kristoffer Triumf möter Volvo Cars VD, Håkan Samuelsson för att prata om bilens framtid. Ett samtal om små detaljer och stora visioner kring säkerhet, ägande och motorer. Hosted on Acast. See acast.com/privacy for more information.

Volvo - Made By Sweden

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4. Live Fully Now - Tove Holmgren 15:27

8 years 전15:27

나중에 재생

리스트

15:27

En podd om att leva livet fullt ut. Lyssna på mötet mellan Kristoffer Triumf och Tove Holmgren – sjuksköterskan med en stor passion för brädsport. Hosted on Acast. See acast.com/privacy for more information.

Volvo - Made By Sweden

1
3. Live Fully Now - Magnus Nilsson 18:04

8 years 전18:04

나중에 재생

리스트

18:04

En podd om att leva livet fullt ut. Lyssna på mötet mellan Kristoffer Triumf och Magnus Nilsson – stjärnkocken som bytte finkrogarna i Paris mot de jämtländska skogarna. Hosted on Acast. See acast.com/privacy for more information.

Volvo - Made By Sweden

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2. Live Fully Now - Louise Östberg 16:43

8 years 전16:43

나중에 재생

리스트

16:43

En podd om att leva livet fullt ut. Hör Kristoffer Triumf prata med Louise Östberg – Lidingömamman som förändrade sitt liv genom att göra 365 äventyr på ett år. Hosted on Acast. See acast.com/privacy for more information.

Volvo - Made By Sweden

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1. Live Fully Now - Mark Watts 17:59

8 years 전17:59

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리스트

17:59

En podd om att leva livet fullt ut. Hör Kristoffer Triumf prata filosofi och mindfulness med Mark Watts; son till filosofen Alan Watts. Hosted on Acast. See acast.com/privacy for more information.