Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Films from Survival International - the movement for tribal peoples. For PC, Mac or Apple TV. Find our other video podcast for videos suitable for your iPod or iPhone.
Films from Survival International - the movement for tribal peoples. For PC, Mac or Apple TV. Find our other video podcast for videos suitable for your iPod or iPhone.
In the Congo Basin, the Baka, Bayaka and dozens of other rainforest peoples are being illegally evicted from their ancestral homelands in the name of conservation. "Their health is plummeting as a result.":https://www.survivalinternational.org/news/11882 The big conservation organizations that support these conservation projects, like the World Wildlife Fund (WWF), refuse to abide by basic international standards and secure their consent.…
The Wildlife Conservation Society (WCS), which is one of the world's oldest conservation organizations and is based at the Bronx Zoo, is complicit in the abuse of Bayaka "Pygmies" in the Republic of Congo. WCS helped create and now manages a national park on the Bayaka's ancestral homelands. Inside and outside the park, it funds and equips violent anti-poaching squads. The Bayaka are being illegally evicted from their forest homes and face harassment, arrest, beatings and even torture at the hands of these squads. Despite being aware of the abuse for over 18 years, WCS has taken no effective action to stop it.…
Some of the world's largest logging groups are destroying the Baka's ancestral forests in the Congo Basin. This Baka man lives near logging concessions run by the French giant Rougier, one of the World Wildlife Fund's main partners. Despite claiming it never partners with logging companies without the Baka's consent, it has done precisely that for over 15 years.…
Baka "Pygmies" are being illegally evicted from their ancestral homelands in the Cameroon and Congo. This man explains the importance of the forest to Baka life, and recounts how a young girl and elderly man died when their community was attacked by an anti-poaching squad funded by the World Wildlife Fund (WWF).…
A Baka father talks about how an anti-poaching squad beat his young daughter, who was just 10 years old, in 2016. Djami's community are being illegally evicted from their ancestral homelands to make way for a national park, and face arrest and beatings, torture and death at the hands of these squads, which are supported by the Worldwide Fund for Nature (WWF). He sadly died shortly after this video was taken.…
*An elephant-hunting safari operation jointly owned by French billionaire Benjamin de Rothschild has been implicated in human rights abuses – including illegal evictions and torture – against local Baka “Pygmies” and their neighbors.* *"Click here to find out more and take action.":http://www.survivalinternational.org/emails/baka-trophy-hunting* This is not an isolated incident. Across Africa, tribal people are accused of “poaching” because they hunt to feed their families. And they face arrest and beatings, torture and death, while big game trophy hunters are encouraged. Survival International is leading the fight against these abuses.…
Adalto Guarani asks people around the world to help stop plans which could destroy Brazilian Indians' lands and lives. "*Take action now!*":http://www.survivalinternational.org/emails/reject-pec215
Pire'i Awá describes life for his people in the north-eastern Amazon rainforest, after Survival's global campaign pushed Brazil to evict thousands of loggers from one of their territories. The "Awá still need your help":http://www.survivalinternational.org/awa to ensure that *all* their land is free of loggers, and that they are kept out for good.…
In southeast Cameroon, Baka and their neighbors continue to be illegally evicted in the name of conservation, most recently for a game reserve set up last year with the support of the World Wide Fund for Nature (WWF) In these latest video testimonies, Baka men and women reveal the violence they have suffered at the hands of anti-poaching militias backed by WWF. This debunks WWF's claims that the situation seems to have improved. Other victims have written open letters to protest at their unfair treatment.…
In the Brazilian Amazon, a tiny group of uncontacted Indians teeters on the brink of extinction. Survival's global campaign is pushing Brazil's government to protect their land – the only way they can survive. This film, narrated by Mark Rylance, contains unique footage of the Kawahiva filmed by government agents in 2011, during a chance encounter with the Indians. "Send an email":http://www.survivalinternational.org/emails/kawahiva urging Brazil's Indigenous Affairs Department FUNAI to physically map out and protect the Kawahiva’s land, to give them a future.…
Tribal Voice is a project by Survival International, the global movement for tribal peoples’ rights. Governments and multinationals are trying to silence tribal peoples. They brutalize and murder them, and they steal their lands. They call them backward and primitive – but they’re not. Tribal peoples are just like us. They, too, are concerned about their quality of life and their children’s futures. Their understanding of the world is as astute as anyone’s and they have perceptive things to say about almost every aspect of life today. That’s why we’re giving tribes communications technology so they can speak to the world in real time. It’s time to listen.…
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