Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Jonah refuses to warn the people according to the Lord's directions. He is swallowed by a large fish. He repents and declares repentance unto the people of Nineveh.
Elijah parts the Jordan River with his coat. Elijah is taken up into heaven. Elisha becomes the new prophet. He parts the river with Elijah's coat, and they recognize him as a prophet.
Elijah hides from wicked King Ahab and Jezebel. He goes to the home of a poor woman and child. The woman prepares bread with their only supplies. The Lord blesses them with food and water during the famine and heals her dead son.
God blesses David and gives him success in many battles. David becomes king of Israel. He is a good king and obeys God's commandments. He lusts after Bathsheba and sins.
Ruth takes care of Naomi, her mother-in-law, after Ruth's husband dies. Ruth is blessed with a righteous husband because of her love for and care of Naomi.
Joshua becomes the prophet after Moses. Joshua parts the water so the Israelites can travel on dry ground. He leads the Israelites and marches around the walls of Jericho.