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Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

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How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and over ...
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s impor…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a gam…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her jour…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Yo…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me …
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations …
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) kn…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy. If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your re…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In th…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are tal…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so neg…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes th…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few. These are the five things that drive me crazy in retail shops. Hopefully you aren’t caught…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Don’t set yourself up for failure! In This Episode: “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic. Episode 191 o…
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With host retail coach Wendy Batten https://wendybatten.com/190/ Welcome to Season 5 of the Creative Shop Talk Podcast! Topics Covered in This Episode: As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change. Not in a HUGE way, but in Episode 190 I’m going to lay out and then…
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With host retail coach Wendy Batten https://wendybatten.com/189/ The Creative Shop Talk Podcast reached 176,000 downloads! As we wrap up Season 4 of the podcast, I wanted to thank every single person who has listened, downloaded, left a review, shared the podcast, all of it. I started this podcast in March of 2020 just hoping to reach and help more…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200! YES SAV…
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With host retail coach Wendy Batten https://wendybatten.com/187/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! A new year is almost upon us, my friends, so that means it’s time to plan and s…
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With host retail coach Wendy Batten https://wendybatten.com/186/ Show Notes: Q4 proves time and again that it is the most stressful quarter of the year for retail shop owners - but it doesn’t have to be! Inside this episode of the podcast, I’m encouraging you to CHOOSE JOY: to change your mindset around how you are “supposed” to feel this time of y…
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With host retail coach Wendy Batten https://wendybatten.com/185/ Show Notes: Retailers take note. If you’ve ever experienced burnout in your home tasks or business, you know it’s something that’s best to manage in its early stages. In Episode 185 of the Creative Shop Talk Podcast, Dr. Ashley Margeson joins me for a dynamic discussion about burnout,…
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With host retail coach Wendy Batten https://wendybatten.com/184/ You are in for a very special holiday treat on this episode of the Creative Shop Talk Podcast, my friends! Joining me on this episode are three of my Level Up Mastermind and Retailer’s Inner Circle members: Amy Cseh, Amy Hart, and Jeff Lee, all brilliant and longstanding independent r…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: What should we focus on in our retail operations? On Episode 183 of the Creative Shop Talk Podcast, fellow retail business coach Gwen Bortner and I turned on the mics for a little impromptu chat about retail business operations. Like me, Gwen has a background in …
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With host retail coach Wendy Batten https://wendybatten.com/182-2/ Show Notes: If you want to put your best foot forward this Holiday season and beyond in your retail shop, join the Retailer’s Inner Circle! The Inner Circle is my private coaching group. We’ve got a vibrant group of retailers from all over the globe in our community and we want to h…
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With host retail coach Wendy Batten https://wendybatten.com/181-2/ Show Notes: If you are looking for support in your retail business, now is a great time to join my private coaching group, the Retailer’s Inner Circle! We just added a monthly playbook that will help guide you through your weekly CEO dates. We’ll give you marketing tips and ideas, e…
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With host retail coach Wendy Batten https://wendybatten.com/180/ Show Notes: Did you know we have an active book club in my Level Up Mastermind? It’s true - we do! One of our amazing members - Millie Blackwell of Mrs. Blackwell’s Village Bookshop - curates an incredible list of books for our Mastermind members and leads our book club each month. To…
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With host retail coach Wendy Batten https://wendybatten.com/179/ Show Notes: I’m talking with Retailer Inner Circle member Jessica Gebauer. Jess owns Krysset Artisan Boutique & Market in Yardley, PA: a shop full of unique products and gifts made by artists all over the United States and Canada. Jess’s business started as a monthly subscription box …
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With host retail coach Wendy Batten https://wendybatten.com/178/ Show Notes Running a retail business doesn’t have to be so hard, but sometimes it can be, right? You want your business to be successful, but sometimes as your business grows you face more challenges and bumps in the road. Today I’m going to share 3 must-have mindset shifts you need i…
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With host retail coach Wendy Batten https://wendybatten.com/177/ Show Notes: Let’s talk about LOCAL SEO for retail. Today on the podcast I’m talking with Matt Diamante, owner of a Canadian digital marketing agency called HeyTony, about all things LOCAL SEO. If you aren’t sure where to start with SEO, this podcast episode is absolutely it. Matt and …
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With host retail coach Wendy Batten https://wendybatten.com/176/ Show Notes We all know that differences exist across generations, but have you given any thought to how those differences could impact your marketing? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market different…
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With host retail coach Wendy Batten https://wendybatten.com/podcast/ Don’t miss - my 6-week Sales Accelerator Workshop starts again on September 27th! This workshop was a game changer for the retailers who participated in the first round back in July. In this workshop, we work together step by step on the sales funnel: how you find your people and …
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With host retail coach Wendy Batten https://wendybatten.com/174-2/ As independent shop owners, we are always looking for ways to improve our shop’s visibility within our communities. We want our shops to be better known by the people who live and work where we do, right? If that sounds like you, listen up. Today’s podcast is all about your Attract …
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With host retail coach Wendy Batten https://wendybatten.com/podcast/ Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer’s Inner Circle during the month of September! It’s a GREAT time to join - we’ve added the revamped Holiday Bootcamp to our long list of masterclass…
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With host retail coach Wendy Batten https://wendybatten.com/172/ When circumstances are out of our control, what you do next is critical. As the CEOs of our businesses, we have to be prepared for when things go sideways and problems arise in our shops and in our lives. Today on the podcast, I’m sharing a proven method that works for me the CTFAR mo…
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With host retail coach Wendy Batten https://wendybatten.com/171-2/ Show Notes: Are you looking for some creative new ideas to grow your business? You’ll want to turn up your volume on this one, my friends! Today on the podcast I’m talking with retailer Madeline Muñoz-Bustamante, owner of Colorful Cute - Miami’s first (and only!) Kawaii gift shop. M…
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With host retail coach Wendy Batten https://wendybatten.com/get-your-shop-holiday-ready-now-episode-170/ The time has come! It’s now mid-August and before you know it, the holiday shopping season will be here. Your shop will be full of customers, your profits will be high, and you’ll be feeling GREAT. But wait, how do you get there? I’m here to hel…
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With host retail coach Wendy Batten https://wendybatten.com/169/ Hard truth to start off the podcast today: More sales will not necessarily make you more profit! I am a firm believer and you all hopefully know by now that I do not believe in chasing sales. Today on the podcast we are going to talk through 5 ways you can improve your profit margins …
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With host retail coach Wendy Batten https://wendybatten.com/merchandising-to-sell-intuitive-merchandising-episode-168/ Today on the podcast we are digging into the library of resources inside my Retailer’s Inner Circle to learn a little bit more about merchandising. I talk a lot on this podcast about the various masterclasses my members have access…
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With host retail coach Wendy Batten https://wendybatten.com/167/ Show Notes: Today on the podcast, I’m talking with artist and retailer Deanne Fitzpatrick of Deanne Fitzpatrick Studio about her passion as an artist to keep people connected through creativity. This episode is all about keeping passion in your retail business. For Deanne and her cust…
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With host retail coach Wendy Batten https://wendybatten.com/166/ You’ve made it to Part 4 of the Simple Sales Strategy Series! Today we are talking about Return Customer Rate. So what is a Return Customer Rate? Your Return Customer Rate is calculated by dividing the number of customers who have made more than one purchase from your store by the tot…
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With host retail coach Wendy Batten https://wendybatten.com/165/ Welcome to part 3 of the Simple Sales Strategy Series! Today, we are digging into your average order value. Your average order is likely a number that your POS system is reporting for you. It is the average value of all of the sales you make in your shop over a specified period of tim…
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With host retail coach Wendy Batten https://wendybatten.com/164-2/ So now that you’ve built your audience and people in your community are aware of you (covered in Episode 162), what do we do next? Today, we are going to talk about how and why we measure foot traffic and customer conversion rates. Both numbers are very simple to figure out, so stay…
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With host retail coach Wendy Batten Get ready for my new four part series on the Creative Shop Talk Podcast: The Simple Sales Strategy Series starts TODAY! What this series is NOT about: chasing sales and hustling harder. What this series IS about: (1) Building that beautiful business within the communities you love and want to support and (2) Bein…
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With host retail coach Wendy Batten https://wendybatten.com/162/ Today we're looking into what we can be doing in Q3 to set ourselves up for success in Q4 Independent shop owners have enough on their plates, lets make sure we making things easier for ourselves. If you need more support or are ready to take the next step in your business, I would LO…
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With host retail coach Wendy Batten https://wendybatten.com/161/ I recently hosted 12 of my Level Up Mastermind members at a 2-day retreat in Orlando, FL. Members came from all over the US, Canada, and even one from New Zealand! The experience was profound on so many levels that I felt compelled to share some lessons and takeaways with you here on …
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Many of our creative businesses start as passion projects because we truly love what we are doing. However, we all know by now that running a business takes more than passion. Today I’m talking with Leanne Pressly, founder and CEO of Stitchcraft Marketing, about all things s…
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With host retail coach Wendy Batten https://wendybatten.com/159/ What do you need to have in place to have a solid business? What would you need to have in place should you decide to sell your business? “But I’ll never sell! This is my passion!” Never say never. Sometimes opportunities present themselves out of nowhere, or situations arise, and you…
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With host retail coach Wendy Batten https://wendybatten.com/158/ Isn’t it flattering and exciting when customers make a day around visiting your shop!? Doesn’t it make you a little teary when people make visiting your shop a special event!? Today we’re talking about how to build that business that attracts all of the customers for all the right rea…
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With host retail coach Wendy Batten https://wendybatten.com/157/ I’m so excited to introduce you to Jeff Lee! We have been working together for quite some time and Jeff has such an incredible story that I think will be really helpful to you. Jeff calls himself an accidental entrepreneur like so many of us do. He started painting furniture and quick…
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