Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; ...
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Book Promotion and How to Break through the Noise with Leah Paulos - #277
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45:05Matty Dalrymple talks with Leah Paulos about BOOK PROMOTION AND HOW TO BREAK THROUGH THE NOISE, including the importance of early marketing planning, crafting concise and compelling pitches, and understanding the specific needs of different recipients. Leah also delves into leveraging email lists, using AI tools for crafting pitches, building relat…
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Navigating Legal Risk in Memoir with Kathryn Goldman - #276
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47:07Matty Dalrymple talks with Kathryn Goldman about NAVIGATING LEGAL RISK IN MEMOIR, including the delicate balance memoir writers must strike to avoid defamation, invasion of privacy, and intentional infliction of emotional distress. Kathryn explains the legal definitions and elements of these terms and offers advice on minimizing risk, emphasizing t…
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Getting Unstuck in Book Marketing and Promotion with Michael La Ronn - #275
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53:21Matty Dalrymple talks with Michael La Ronn about GETTING UNSTUCK IN BOOK MARKETING AND PROMOTION, including how authors can get unstuck when traditional methods like ads and blogger reviews are not affordable or effective. He emphasizes the importance of having an email list and a reader magnet, using strategic pricing, updating book descriptions, …
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Elevating Your Presence with Panel Appearances with Joanne McLaughlin - #274
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30:51Matty Dalrymple talks with Joanne McLaughlin about ELEVATING YOUR PRESENCE WITH PANEL APPEARANCES, including participating in panels as a way to build confidence, network, and promote one's work. We discuss the importance of contributing meaningfully during panels and the benefits of both genre-specific and non-genre-specific conferences, and we to…
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Showrunning Your Series Novels with Cheryl McKay - #273
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45:57Matty Dalrymple talks with Cheryl McKay about SHOWRUNNING YOUR SERIES NOVELS, including how to plan for standalone versus series formats; the role of episodic elements; the benefits of feeling inspired by and using real-world locations in storytelling; the importance of character development and story arcs; and the importance of making strong stand…
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The Evolving Author and Second Editions with Joanna Penn - #272
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54:03Matty Dalrymple talks with Joanna Penn about THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in …
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Tapping into Your Author Voice with Tiffany Yates Martin - #271
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45:23Matty Dalrymple talks with Tiffany Yates Martin about TAPPING INTO YOUR AUTHOR VOICE, including how many writers mistakenly view voice as an external element they need to find or impose on their work. Instead, she believes that true voice comes from genuinely accessing and expressing one's internal truths, a process that can feel quite daunting. Ti…
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Author Assistants: Finding One or Being One with Kate Tilton - #270
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38:55Matty Dalrymple talks with Kate Tilton about AUTHOR ASSISTANTS: FINDING ONE OR BEING ONE, including the various types of support an author assistant can offer, from organizing emails and managing forums to handling newsletters and connecting with PR firms. We explore the complexities of finding the right assistant, balancing workload, and the impor…
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The Discipline-Driven Path to Success with Dre Baldwin - #269
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38:03Matty Dalrymple talks with Dre Baldwin about THE DISCIPLINE-DRIVEN PATH TO SUCCESS, including the importance of having clear goals to maintain focus; the role of discipline, time management, execution, and planning in achieving goals; the value of seeking external perspectives and of sharing your goals only with those who can provide support to ach…
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What Authors Should Not Learn from Movies with Rene Gutteridge - #268
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44:23Matty Dalrymple talks with Rene Gutteridge about WHAT AUTHORS SHOULD NOT LEARN FROM MOVIES, including how crucial point of view and inner monologue are in novel writing compared to the visual storytelling required in movies; how writers can mistakenly adopt a “director's” approach, leading to overly descriptive and less engaging prose; and delve th…
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Using Romance to Write Stories with Heart with Jennifer Probst - #267
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46:41Matty Dalrymple talks with Jennifer Probst about USING ROMANCE TO WRITE STORIES WITH HEART, including the importance of emotional depth, character growth arcs, and the role of secondary characters in enhancing romantic storylines. Jennifer emphasizes the need for sexual tension and matching the type of romance with different characters to create co…
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Timeless Storytelling Principles with Douglas Vigliotti - #266
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44:25Matty Dalrymple talks with Douglas Vigliotti about TIMELESS STORYTELLING PRINCIPLES, including the significance of consistency, reversals, and recognitions in novels, drawing parallels to mediums like film. Doug explores the role of believability and logic in creating compelling stories and reflects on the impact of marketing pressures on current n…
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Connecting and Captivating with Author Readings with Gary Zenker - #265
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52:35Matty Dalrymple talks with Gary Zenker about CONNECTING AND CAPTIVATING WITH AUTHOR READINGS, including how readings help create a personal connection with readers, practical tips for preparing and delivering effective readings, finding or creating reading opportunities, and ensuring that your materials align with the theme, venue, and audience. In…
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Building Your Brand through Networking with Dale L. Roberts - #264
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35:57Matty Dalrymple talks with Dale L. Roberts about BUILDING YOUR BRAND THROUGH NETWORKING, including how connecting with industry professionals, participating in community discussions, and utilizing online platforms can significantly impact an author's success. He emphasizes the need for a clear author brand and effective networking strategies, offer…
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Matty Dalrymple talks with Michael La Ronn about best practices to COLLABORATE AND CREATE, including the intricacies of collaborative writing, and the importance of formal agreements when co-authoring a book. Michael highlights the necessity of having clear contracts to avoid misunderstandings and ensure smooth transitions in case one collaborator …
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Combating and Tapping into Imposter Syndrome with Diane Vallere - #262
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36:31Matty Dalrymple talks with Diane Vallere about COMBATING AND TAPPING INTO IMPOSTER SYNDROME, including how understanding personal goals and recognizing the difference between internal self-assessment and external comparisons can help manage imposter syndrome; the benefits for creatives of focusing on our own definition of success rather than extern…
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Navigating Collaborative Storytelling with Todd Fahnestock - #261
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35:45Matty Dalrymple talks with Todd Fahnestock about NAVIGATING COLLABORATIVE STORYTELLING, including the intricacies and benefits of collaborative writing, the flexibility required for successful collaborations, the dynamics of sharing creative control, and the emotional impact when projects don't meet expectations. He details the guidelines his colla…
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Matty Dalrymple talks with Emma Dhesi about FOUR PILLARS OF AUTHOR SUCCESS: Awareness, Acceptance, Growth, and Fun. She shares insights into the ups and downs of the writing journey and how to maintain focus and joy throughout the process. We discuss the importance of aligning your plans with your goals and of staying true to your writing style and…
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Working Harder, Working Smarter with Diane Vallere - #259
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58:15Matty Dalrymple talks with Diane Vallere about WORKING HARDER, WORKING SMARTER, including the trap of busywork; the danger of getting caught on autopilot; how small tasks can add up to big chunks of time and the importance of always assigning value to your time; pursuing a minimum viable product; understanding what you’re doing for your audience ve…
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Getting the Word Out: Media Campaigns for Authors with Marie Whittaker - #258
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46:53Matty Dalrymple talks with Marie Whittaker about GETTING THE WORD OUT: MEDIA CAMPAIGNS FOR AUTHORS, including why press releases remain a valuable promotional tool, the five milestones that deserve a press release, how press releases compare with social media posting, media campaigns for crowdfunding, tips for approaching bookstores and libraries, …
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Matty Dalrymple talks with Dale L. Roberts about BOOK SPONSORSHIPS, based on his experience soliciting sponsors for his series of non-fiction books. We discuss the importance of matching sponsorships with your theme and brand; of reading the fine print in the terms and conditions of the platforms you will use to distribute your book; how he made th…
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Lessons from the Nomadic Author with Nicholas Harvey - #256
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45:53Matty Dalrymple talks with Nicholas Harvey about LESSONS FROM THE NOMADIC AUTHOR, including how Nick became a nomadic author, and how his lifestyle has opened out-of-the-box marketing opportunities for him to connect with his fans (here’s a teaser: it’s not even on land!). We discuss which came first, the book or the location, how to create a writi…
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From Page to Platform: How to Succeed as an Author Speaker - Part 2 with Michael La Ronn - #255
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43:17Matty Dalrymple talks with Michael La Ronn about moving FROM PAGE TO PLATFORM: HOW TO SUCCEED AS AN AUTHOR SPEAKER. This is the second of a two-part series, and in this part, we discuss how to find opportunities for speaking engagements (and whether placement services like speakers’ bureaus are worth pursuing), how to assess the opportunities you f…
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From Page to Platform: How to Succeed as an Author Speaker - Part 1 with Michael La Ronn - #254
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41:25Matty Dalrymple talks with Michael La Ronn about moving FROM PAGE TO PLATFORM: HOW TO SUCCEED AS AN AUTHOR SPEAKER. This is a two-part series, and in this first part, we discuss types of talks ... not just the usual suspects. Even if you don’t have a goal of making paid speaking engagements part of your repertoire, you are an author speaker if you …
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Navigating the Worlds of Fiction and Film with Rene Gutteridge - #253
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54:07Matty Dalrymple talks with Rene Gutteridge about NAVIGATING THE WORLDS OF FICTION AND FILM, including the nuances and intricacies involved in transitioning from writing novels to screenplays, the technical constraints in screenwriting, the necessity of collaboration in film, and the importance of adhering to a rigid structure. Rene also covers how …
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Strategic Website Planning for Authors with Pauline Wiles - #252
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58:09Matty Dalrymple talks with Pauline Wiles about STRATEGIC WEBSITE PLANNING FOR AUTHORS. This conversation was prompted by Matty's need to migrate her websites—MattyDalrymple.com and TheIndyAuthor.com—off Weebly, since Square, which owns Weebly, is phasing out support for Weebly. Pauline and Matty delve into the critical aspects of planning a website…
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Strategic Self-Doubt and the Indie Mindset with Diane Vallere - #251
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48:26Matty Dalrymple talks with Diane Vallere about STRATEGIC SELF-DOUBT AND THE INDIE MINDSET, including overcoming limiting beliefs, handling self-doubt, and recognizing personal roadblocks. Diane emphasizes the importance of understanding the various choices available in the independent and traditional publishing routes, and we discuss myths within t…
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Matty Dalrymple talks with Chris Grall about FROM FIREARMS TO FICTION, including his book TRIGGER GUARD: A WRITER'S GUIDE TO FIREARMS. Chris shares the challenges he faced in creating consistent and accurate illustrations for his book, with some valuable do’s and don’t’s for authors with books that include illustrations; the attitude he brought to …
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How to Keep Non-Fiction Fresh with Anna Featherstone - #249
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41:47Matty Dalrymple talks with Anna Featherstone about HOW TO KEEP NON-FICTION FRESH, including maintaining the human touch in an age of AI, the importance of fresh perspectives, effective book proposals, and integrating multiple viewpoints. Anna also emphasizes the need for authenticity, the strategic exclusion of outdated or overly technical informat…
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Constructing a Multi-Layered Villain with Greta Boris - #248
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47:21Matty Dalrymple talks with Greta Boris about CONSTRUCTING A MULTI-LAYERED VILLAIN, including how analyzing villains in our previous works can help us understand what does and doesn’t work with readers and how characters' personalities, based on tools like Enneagram, influence their effectiveness as villains. We also explore examples of well-crafted…
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Newsletter Marketing as a Creative Endeavor with Roz Morris - #247
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45:31Matty Dalrymple talks with Roz Morris about NEWSLETTER MARKETING AS A CREATIVE ENDEAVOR, including how authors can creatively integrate personal stories and ongoing projects into newsletters to engage readers. Roz shares her journey of finding the right content for her newsletter, emphasizing the importance of marketing the author alongside the boo…
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The Secrets of World-Building: It’s the Small Stuff with Timons Esaias - #246
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47:55Matty Dalrymple talks with Timons Esaias about THE SECRETS OF WORLD-BUILDING: IT’S THE SMALL STUFF, including his insights into effective world-building for fiction, emphasizing the importance of small, non-generic details that enhance character development and scene-setting. He touches on the difference between immersive storytelling and simpler n…
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Co-Authoring Fiction with LynDee Walker and Bruce Coffin - #245
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54:48Matty Dalrymple talks with LynDee Walker and Bruce Coffin about CO-AUTHORING FICTION, including how the co-authoring opportunity came about; the vital importance of trust and setting clear expectations; testing the partnership with a sample chapter; the power of an in-person interaction to check for rapport; the importance of not ignoring your gut;…
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Understanding Your Book's Neighborhood with Nat Connors - #244
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55:27Matty Dalrymple talks with Nat Connors about UNDERSTANDING YOUR BOOK’S NEIGHBORHOOD, including the importance of understanding what books you want your book to appear next to and how authors can use data to guide their publishing decisions about positioning their books. We discuss wide versus KU, series versus standalone, pricing, cover design, blu…
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Mistakes Writers Make about Forensic Psychology with Katherine Ramsland - #243
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56:47Matty Dalrymple talks with Katherine Ramsland about MISTAKES WRITERS MAKE ABOUT FORENSIC PSYCHOLOGY, including these commons mistakes and how to avoid them: They are used as profilers because detectives can’t do this work; they visit crime scenes to advise on catching a killer; they profile a person; they interrogate suspects; they undertake hypnos…
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Uncovering Your Author Purpose with Greta Boris and Megan Haskell - #242
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46:02Matty Dalrymple talks with Greta Boris and Megan Haskell about UNCOVERING YOUR AUTHOR PURPOSE, including understanding your priorities and circumstances; having a unifying theme as a "hub"; the importance of alignment between your creative and business focuses; mining your fiction preferences for clarity about your author purpose; writing with a go…
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Mistakes Writers Make About Working K-9s and How to Avoid Them with Kathleen Donnelly - #241
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53:29Matty Dalrymple talks with Kathleen Donnelly about MISTAKES WRITERS MAKE ABOUT WORKING K-9s AND HOW TO AVOID THEM, including whether a dog can track across water or track a person in a car; whether one scent can be disguised with another; what makes it difficult for a dog to track and how to evade tracking dogs (maybe); training rescue and human re…
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Matty Dalrymple talks with Chelle Honiker about THE SALES FLYWHEEL, including what a sales flywheel is ... and what it is not; building a community through the flywheel; finding the nugget of humanity; the danger of teaching readers to expect free; sharing of yourself, but within parameters you set; building cyclical, not transactional, relationshi…
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Moving the Needle to a Different Track with Johnny B. Truant - #239
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46:04Matty Dalrymple talks with Johnny B. Truant about MOVING THE NEEDLE TO A DIFFERENT TRACK, including the impetus for him starting his podcast, "The Art of Noticing" and what drove his creative pivot; the importance of not missing the magic that's happening around you; supporting the artisan writer; the age of the iconoclast writer; the power of bein…
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The Big Indie Author Data Drop 2024 with Melissa Addey - #238
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48:47Matty Dalrymple talks with Melissa Addey about THE BIG INDIE AUTHOR DATA DROP 2024, including author income data; whether trad pub income is spikier than indie pub income; the growth of libraries; the continuing popularity of paperback; selling direct; trends in KU; the power of the backlist; behavioral aspects of indie authors (it's not what I wou…
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Matty Dalrymple talks with Jessie Kwak about CREATING YOUR OWN COMMUNITY. Our conversation was triggered by the fact that Jessie recently hosted the first Author Alchemy Summit, and I wanted to find out what had made her decide to dive into this huge community-building undertaking. But even if organizing your own conference isn’t on your bucket lis…
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Creating Character Motivation: The Fallacy of Magical Knowing with Tiffany Yates Martin - #236
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45:29Matty Dalrymple talks with Tiffany Yates Martin about CREATING CHARACTER MOTIVATION: THE FALLACY OF MAGICAL KNOWING, including an explanation of what "magical knowing" is, what leads a writer to fall back on it, and the signs that you're relying on it; the importance of understanding the character's overarching goal and of laying in brushstrokes of…
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Matty Dalrymple talks with Rob Hart about THE SOURCE CODE OF STORYTELLING, including the importance of making your readers laugh; getting rid of the rituals; doing a backwards editing pass; posing the villain as the hero of their own story; not counting out the Riders of Rohan; and writing an outline and throwing it out. Interview video at https://…
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The Pocket Guide to Pantsing with Michael La Ronn - #234
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46:31Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a…
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Data-Driven Publishing with Pamela Fagan Hutchins - #233
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45:37Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional”; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting th…
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What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232
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47:57Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and wh…
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Aim Lower - The Secret to Hitting Big Goals Is Targets So Easy You Can't Miss Them with Roland Denzel - #231
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48:20Matty Dalrymple talks with Roland Denzel about AIM LOWER - THE SECRET TO HITTING BIG GOALS IS TARGETS SO EASY YOU CAN'T MISS THEM, including how big goals teach bad habits, how tiny dopamine hits mean the world to your habits, how habits need slack and an expiration date, and his advice: One at a time, please. Interview video at https://youtu.be/-g…
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The Good, the Bad, and the Surprising of Kickstarter with Megan Haskell and Jennifer Hilt - #230
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56:59Matty Dalrymple talks with Megan Haskell and Jennifer Hilt about THE GOOD, THE BAD, AND THE SURPRISING OF KICKSTARTER. They offer their insider perspectives, covering both fiction and non-fiction books, including how Kickstarters enables authors to tap into a growing desire among readers for access to creators; which comes first, a Kickstarter camp…
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How to Make Your Work Accessible with Michael Johnson - #229
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44:33Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities. Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and gr…
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Six Keys to Author Success Part 2 with Nick Thacker - #228
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39:26This week on The Indy Author Podcast, I have Part 2 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about BUILDING AN AUTHOR PLATFORM, including the importance of building on land that you own; NETWORKING AND COMMUNITY, and the options offered by in-person and virtual communities; and ADAPT…
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