최고 Supercharged 팟캐스트 (2024)

1
Downloads, data and asking your opinion 8:12

3d ago8:12

8:12

An open ended title, but a very apt one- on episode 300, I'm asking for your opinion on the kind of podcasts you love the most. I believe that anything we do should be under constant revision- we shouldn't just do one thing and stick with it forever because it 'works', we should always be striving to improve and iterate, and with over 300 episodes …

1
Avoid Niching Yourself Into A Corner 19:41

5d ago19:41

19:41

Send us a Text Message. In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation proce…

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Navigating the Highs and Lows of Your Go-To-Market Strategy: Key Insights From Typeform's Journey 25:49

18d ago25:49

25:49

Embarking on a Go-To-Market (GTM) journey can often feel like a rollercoaster. Dan Sandler, the Head of Commercial Partnerships at Typeform, sheds light on their experiences, offering valuable lessons for sales, marketing, RevOps leaders, and founders alike. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategysupercharged/m…

1
How to Get the MOST out of your Homeschool Curriculum (no matter which one you use) 5:25

1M ago5:25

5:25

How to get the most out of the curriculum that you already have! Go here to learn more: www.SuperchargedScience.com/easy저자 superchargedscience

1
PR, press days, parenting and pride- building Bloxham PR (and building your brand) with Kaylie Bloxham 47:50

10d ago47:50

47:50

The world of PR is constantly evolving. Not all that long ago, it was all about press releases and building relationships with traditional media, whereas now it's this alongside social media, influencers, events, content creation and a lot more. To survive, let alone thrive, agencies need to adapt, and Bloxham PR, lead by founder Kaylie Bloxham, is…

1
What Actually Goes into A Bespoke New Business Strategy 28:19

11d ago28:19

28:19

Send us a Text Message. In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy. In This Episode, You Will Learn: How to determine the best stra…

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Why are you the one? 7:05

17d ago7:05

7:05

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing stra…

1
Scaling, social media, and sweet success with Rebecca Honeywell-Ward from Honeywell Bakes 50:13

24d ago50:13

50:13

Rebecca Honeywell-Ward started Honeywell Bakes as a way to help juggle the demands of children, stay creative, tap into a trend, and the need to earn money years ago. From the kitchen table, her business was born, and quickly scaled to premises when the house became filled with boxes for the company's delicious bakes. But the journey hasn't been ea…

1
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention 24:40

26d ago24:40

24:40

Send us a Text Message. In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advi…

1
#politics - is TikTok the place for politics? 16:17

1M ago16:17

16:17

Don't worry, I won't be telling you how to vote and I won't be discussing policies here... but I was slightly surprised to see Rishi pop up amongst the hilarious dog and cake making videos that usually seem to invade my TikTok feed. He was talking about one of his policy announcements, dispelling myths... and doing it in a very clever way that was …

1
How To Stay Memorable As A Creative 14:32

1M ago14:32

14:32

Send us a Text Message. In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode: > Lead Flo…

1
How to Drive Early Stage SaaS Startup Growth with Madhav Bhandari 25:34

1M ago25:34

25:34

In case you were in doubt, one strategy stands tall and unshaken in the realms of fintech and SaaS: CONTENT is your greatest ally. Listen and learn more about how you can use content to fuel growth from Storylane's Madhav Bhandari. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategysupercharged/message…

1
Cultivating Creativity, Developing Self-Discipline, How to get kids to work Independently & more Q&A with Al & Aurora 1:16:03

1M ago1:16:03

1:16:03

Cultivating Creativity and Self-Disciple in your Homeschool Child, How to get your kids to work Independently, and more Q&A Parenting questions answered live with Aurora & Al from Supercharged Science! Go here for more info: www.SuperchargedScience.com/easy저자 superchargedscience

1
Reeling in change with angler, influencer and author, Marina Gibson 48:15

1M ago48:15

48:15

Marina Gibson has just released her first book- Cast Catch Release- but the journey to get to where she is now has been anything but smooth. The story begins when she was a child and her family spent a lot of time fishing. Although she wasn't all that interested at the time, over the years her interest grew and became a huge passion that helped her…

1
The Secret Currency of Successful Creatives 12:08

1M ago12:08

12:08

Send us a Text Message. In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clie…

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STEPS FOR EDUCATIONAL SUCCESS: Make Your Message Loud and Clear 6:06

1M ago6:06

6:06

One of the things I personally cannot stand in a science curriculum (especially books and videos) is when the instructor runs through an experiment *perfectly* the first time, never making a mistake or a mess, and then showing you the final result you should get. Here’s why I hate this: 1. There’s no opportunity for the kid to learn anything becaus…

1
Is the quest for perfection killing your productivity? 18:04

2M ago18:04

18:04

Ah- perfection. That unicorn that is always slightly out of reach and will more than likely hold you back from achieving anything good. Yes, aiming for perfect and holding yourself (or others) to impossible standards is unlikely to create the results you want- and on today's episode, we delve into why, and also some strategies to break out of the p…

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The Most Important Assets to Position Your Agency’s Unique Differentiator 24:51

2M ago24:51

24:51

Send us a Text Message. In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https:…

1
Are your kids struggling or bored with their curriculum? 4:33

2M ago4:33

4:33

Are your kids struggling or bored with their curriculum? How to pick a curriculum that matches your family values! Go here for more info: www.SuperchargedScience.com/easy저자 superchargedscience

1
Quoted Visually- how illustrations can change the game for your business with Hannah Wilson 44:18

2M ago44:18

44:18

A picture says a thousand words, and for Hannah Wilson founder of Quoted Visually, it's attracted thousands and thousands of fans too! What began as a personal tool to help Hannah process information blossomed into an enviable Instagram following, the attention of icons like Steven Bartlett and Simon Alexander Ong (amongst others!), along with a co…

1
Your Agency’s Most Brilliant Why 9:56

2M ago9:56

9:56

Send us a Text Message. In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you. I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose in…

1
What are the Most Important Subjects to Teach your Homeschool Kids? 1:01:28

2M ago1:01:28

1:01:28

It's overwhelming to put together a complete 12-year homeschool curriculum from scratch, so most homeschoolers model what public schools do: teach individual subjects (math, reading, history, etc... ) and that's it. The trouble is, most of the skills we need in life aren't found in that type of curriculum. So how to we figure out not only what to t…

1
Is engagement getting harder? 17:51

2M ago17:51

17:51

If you're feeling a bit deflated about social media and your engagement, listen to this! On this episode, I talk about what engagement is, how it's worked out and why it matters... but also the invisible engagement that we can't see that often moves the needle and is really hard to quantify. I also dip into what 'good' looks like (based on industry…

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How to drive customer growth and retention through customer success with Daphne Costa Lopes 32:23

2M ago32:23

32:23

HubSpot's Director of Customer Success, Daphne Costa Lopes, joins Strategy Supercharged to share her Eureka moments around customer success and why it's so powerful for businesses of all sizes. You can learn more about her work and thoughts by checking out her This is Growth podcast. Want more? Connect with your fellow executive and emerging leader…

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Make Your Agency The Best Solution 13:13

2M ago13:13

13:13

Send us a Text Message. In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions. I also discuss the importance of defining your agency's brand identity and aligning it with you…

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Homeschool and College - How do you Prepare your Homeschool Child for the Real World? 1:04:30

2M ago1:04:30

1:04:30

Join Al and Aurora from Supercharged Science in this special live class with a group of parents as they discuss the most important things to focus on for a successful and happy transition into college and beyond.저자 superchargedscience

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Sweet Success with S'more'a'licious: From Pandemic Passion Project to Marshmallow Mania 37:59

2M ago37:59

37:59

S'more'a'licious was a kitchen table, pandemic project, started by Laura Vogan as she overcame postnatal depression following the birth of her daughter. It began with s'mores kits and has now developed to a full marshmallow business that makes its own delicious marshmallows, marshmallow fluff, and also continues to make s'more kits... but with her …

1
Why Your Agency Needs A Personality 15:42

2M ago15:42

15:42

Send us a Text Message. I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understan…

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Feeling weird about promoting yourself? Listen to this... 18:06

2M ago18:06

18:06

It can feel really strange telling the world about the product or service that you offer, can't it? But the harsh truth is that if you don't promote what you do or sell, then no one will know it exists. Even at the moment, when it's no secret that times are hard, it's STILL important to tell people what you do. Why? Because if you don't tell them, …

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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton 58:28

3M ago58:28

58:28

Send us a Text Message. Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing t…

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Episode 22 - Redefining Communications with Jenni Field 34:57

3M ago34:57

34:57

In this episode we conclude season 3 with a UK special. Jenni Field is a renowned strategist in the communications realm, bringing more than 20 years of knowledge and experience to the conversation as we talk about her career journey, from serving as a Communications Director in the pharmaceutical sector to becoming the founder of Redefining Commun…

1
Stand Guard at the Gateway of your Mind 1:15:58

3M ago1:15:58

1:15:58

If you're not happy with your kids' behaviors, it's time to take a hard look at the inputs they are receiving. This goes for adults also! Today Al and Aurora from Supercharged Science share their experience in a live class with homeschooling parents. Come and join us!저자 superchargedscience

1
Stamps, 'Stacey Solomon Day' and so much more with Fran Gubbay from Stamptastic 45:03

3M ago45:03

45:03

Ever heard of 'Stacey Solomon Day'? No, it's not an awareness day you've missed from your social media planner, it's a day- so called by Stamptastic- because it's the day that Stacey shared their product and everything changed, Stamptastic is a brilliant small business, designed to make anyone who has to label clothing's life a whole lot easier. Bu…

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Episode 21 - Change in Central Asia with Aizhan Zhantayeva 37:10

3M ago37:10

37:10

In this episode we have the pleasure of hosting Aizhan Zhantayeva, a seasoned strategist and change management expert from Kazakhstan. With a wealth of knowledge from her extensive career spanning government and corporate sectors, Aizhan shares her insightful journey and discussions around the significance of change management as a profession and a…

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Positioning Your Agency to Stand Out Based on Your Archetype 26:29

3M ago26:29

26:29

Send us a Text Message. In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case…

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Great Questions to Ask Your Kids When they Do SCIENCE! by Supercharged Science 8:56

3M ago8:56

8:56

It’s not enough to just “do” a science project or experiment these days. Teaching kids how to analyze their own work with a critical eye and a sense of the bigger picture is an essential skill of a good scientist. Like this and want more? Go here: www.SuperchargedScience.com Science Lessons on Facebook: www.facebook.com/superchargedsci/live Science…

1
Who are they to say you can't? Thanks, Arnie... 15:53

3M ago15:53

15:53

Doubter, naysayers, those who just don't 'get' you... know who I mean? Why on earth are you listening to them!? This podcast is all about those who say you can't... and more importantly, why it's REALLY important to not take this 'feedback' on board. It's inspired by Arnold Schwarzenegger's book 'Be Useful- Seven Tools For Life' that I would absolu…

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Episode 20 - Equality, diversity and training in Asia with Thanes Chelliah 37:28

3M ago37:28

37:28

Join us as we speak to Thanes Chelliah, a change expert from Kuala Lumpur, Malaysia with experience working in multiple countries and cultures in Asia. Thanes talks about the importance of diversity, equity, and inclusion (DEI) in change management, and its profound influence on project outcomes. We discuss the importance of creating awareness abou…

1
Mastering Automation For Your Agency Archetype 28:23

3M ago28:23

28:23

Send us a Text Message. In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interaction…

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How Do You Train your Kids to Do Their Work Independently? 10:20

3M ago10:20

10:20

Help your child learn how to do their work independently by implementing a couple of easy things into your day! Like this and want more? Go here: www.SuperchargedScience.com Science Lessons on Facebook: www.facebook.com/superchargedsci/live Science on YouTube: www.youtube.com/auroram42저자 superchargedscience

1
Seasoned success with Sanjay Aggarwal of Spice Kitchen 41:43

3M ago41:43

41:43

I heard Sanjay Aggarwal, co founder of Spice Kitchen, speak at Theo Paphitis' SBS Event in 2024. He was part of a panel and talked about how his business started as a project to keep his mum, co founder Shashi, busy in her retirement. Little did they know what that Christmas Day idea would grow into... and how it continues to grow today. After bein…

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Episode 19 - Caught in the Middle with Aya Ferguson 39:58

3M ago39:58

39:58

Welcome to another episode of Supercharged! This time we talk to Aya Ferguson, a Danish change expert, about her new service called 'Caught in the Middle' which helps middle managers go from 'stuck' to effective change leaders. In this episode Aya emphasises the importance of cultivating a people-centric work culture which equips managers with tool…

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Marketing Solutions Based On Your Agency Archetype 24:00

3M ago24:00

24:00

Send us a Text Message. In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketi…

1
Homeschoolers: Why do kids STRUGGLE with SCIENCE? 7:39

3M ago7:39

7:39

Are your kids bored with their current science lessons? Do your kids roll their eyes when it comes to doing science? Do your kids seem to “lazy”, just sitting there, not doing their work? Do your kids complain, whine, or get upset when they do science? You’re totally NOT alone! Kids can struggle with science for many reasons, but I think we can boi…

1
Trend tracker- how to decide which trends to jump on and which to avoid 13:19

3M ago13:19

13:19

Trends can be a great way to increase reach and engagement on the social media content we post, but are all trends good trends? That's what today's podcast is all about. In the world we live in, jumping on trends is seen as a fast track to viral content. Not only is this not exactly true, but jumping on the wrong trends that conflict with your bran…

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Do You Know Your Agency Archetype? 15:21

3M ago15:21

15:21

Send us a Text Message. In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffe…

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Episode 18 - Finance, India and Multinational Change with Siddharth Kumar 34:31

3M ago34:31

34:31

In this compelling episode we plunge into Siddharth Kumar's change management insights. He is a veteran change management professional based in New Delhi who specialises in the finance sector with Levara Consulting. Siddharth reveals the intricate workings of successful change management, addressing the cultural intricacies of global operations and…

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Steps to Doing Successful Homeschool Science Lessons 9:45

4M ago9:45

9:45

Ever feel you're not sure about teaching your homeschool child science, especially if you don't feel you have the time or background to teach it? How do you know when you're doing a good job with your science lessons for your homeschooled kids? Here are my top tips to make sure you're on the right track. Be sure to subscribe and please share with a…

1
Drawing the Zeitgeist with Lucy Claire Dunbar 50:05

4M ago50:05

50:05

Lucy Claire Dunbar has an incredible brand, very exciting plans for the future, and a huge presence online and beyond. Social media was the catalyst that took her drawings from sketches for herself to the world, and what a brand she's built. Lucy has drawn illustrations capturing so many poignant moments, from the pandemic to Vernon Kay's marathons…

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Episode 17 - Inclusive change in a diverse and dynamic world with Douglas Flory 42:44

4M ago42:44

42:44

Join us for an engaging conversation with Douglas Flory, a change management expert and Association of Change Management Professionals (ACMP) board member. We explore his career journey, his insights on change management and diversity, equality and inclusion (DEI/EDI), and his tips on leading change in a diverse and dynamic world. Doug shares his t…

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