Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.On this episode of Top Of Mind, Wes and Stewart discuss:• How to transform your students through your course• How…

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss:• How At A Systematic Level, Marketing Is All About Behaviour Change• Why Marketers Must Now…

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss:• The two most important questions you need to ask when testing a new name•…

Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss:- His Playbook To Distributing A Podcast Episode- How B2B Marketers Can Take Inspiration From B2C (And Win…

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of …

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about:• Devin's Three-Part Content Formu…

The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.On this episode of Top of Mind, Stewart and Charlie discuss:• How brands like RedBull and Lululemon make marketing …

Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart di…

Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world.On this episode of Top of Mind, Stewart and Robbie discuss:• How to identify and refi…

The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss:• What the best SEO businesses underst…

A career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing. On this episode of Top Of Mind, Andrew and Stewart discuss:• How to find a mentor that…

The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss:• A storytelling framework that B2B audiences love • The video content str…

Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss:• How to create a Content Playground strategy• Why your audience …

Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss:• How stock tradin…

Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss:• Sara's top resea…

We have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation. On this episode of Top Of Mind, Joe and Stewart discuss:• How to ask better …

Marketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing. On this episode of Top Of Mind, Stewart and Tina discuss:• How to interview your customers to get the best stories• The opportunit…

Behind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year. On this episode of Top Of Mind, Mitchell and Stewart discuss:• Why you sho…

Before The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle. On this episode of Top Of Mind, Brad and Ste…

Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss:• The two most importa…

If you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of thousands of readers each week.On this episode of Top Of Mind, Phoebe and Stewa…

There has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of writing in public.On this episode of Top Of Mind, Stew and Stew discuss:• The best advice for anyo…

Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be …

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and St…

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. On this episode of Top Of Mind, Roger and Stewart discuss:• The (v…

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. On this episode of Top Of Mind, Tracey and Stewart discuss:• How To Become A Great Writer (Hint: Learn How…

The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stew…

Some of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse to share how the best online communities are built. On this episode of Top Of Mind, Stewart and Andrew discuss:• What T…

As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns. In this episode, Angelic and Stewart talk about: • What Questions To Ask Before Choosing A…

Starting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo. On this episode of Top Of Mind, Sandro and Stewart discuss:• The Three Most Important Aspects of Any Physical DTC P…

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of …

One of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels. John Bonini joins Stewart Hillhouse to talk all things content.On this episode of Top Of Mind, John and Stewart discuss:• The Importance Of A …

Perception rules everything around us. But before going all-in on an idea, it's wise to first know what you want to be known for. Stephanie Cox joins Stewart Hillhouse to share how she manages to be seen everywhere her ideal customers are. On this episode of Top Of Mind, Stephanie and Stewart discuss:• How Perception Plays A Massive Role In Brandin…

The job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketersOn this episode of Top Of Mind, Jimmy and Stewart chat about:• How Jimmy Is Getting His New Blog Off The Ground (As A Team of 1)• What Conte…

Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about:• Why More SaaS Businesses Should Think Like Costco• The 3 Things That Build High Converti…

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about:• Devin's Three-Part Content Formu…

Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing.On this episode of Top Of Mind, Alex and Stewart discuss:• What Is A Traffic Arbitrage (And How You Can Find Your Own)• How To Design A Campaign Hypothesis• Whether …

Podcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you. On this episode of Top Of Mind, Craig and Stewart discuss:• Why Craig Thinks Podcasting Is A Unique Type Of Content• …

On this episode of Top of Mind Yaw and Stewart discuss: • The Equation To Going From Unknown To Well-Loved In The Industry • What DTC Marketing and Dating Have In Common • The By-Products Of Hosting A Great Event • How To Attract A-List Speakers • And So Much More Yaw Aning is the CEO and Co-Founder of Malomo, a revenue and loyalty platform for e-c…

Working at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss:• Questi…

Attention is now one of the most valuable assets going. Without knowing how to get it, your ideas will struggle to get off the ground. Ari Lewis joins Stewart Hillhouse to teach him all he's learned about the Attention Economy. In this episode, Stewart and Ari discuss:• Ari’s Biggest Lesson For Content Creators• The Biggest Threats To Established B…

There are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms.In this episode, David and Stewart discuss:• How To Content Create Paths For Your Customer To Navigate Safely• Why It's Crucial to Create Opportunit…

Subscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses.In this episode, Chase and Stewart discuss:• Business Models That Work Well With Reoccurring Charges• How To Avoid Customer Churn• The Th…

When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off.In this episode, Michael and Stewart discuss:• The 4 Things That B2B Buyers Are Looking For Right Now• How To Position Yourself As A Trusted Advisor To Your Customer• Why You N…

Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss:• Why You Should Be Talking with Your Buyers (And Not Your Prospects)• The Most Common Barriers Keeping People From Doing Custome…

Being consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. On this episode, Amber and Stewart discuss:• Why You Should Always Lead with Value• Where She Find Inspiration For Content Ideas• How To Unlock Co…

Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss:• Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far)• People's Two Most Precious Commoditie…

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss:• How At A Systematic Level, Marketing Is All About Behaviour Change• Why Marketers Must Now…

The best marketers learn from their mistakes faster than their competitors. Chantelle Marcelle joins Stewart Hillhouse to share how she leads by example by practicing with her own personal brand. On this episode, Michelle and Stewart discuss:• The Key Difference Between How B2B and B2C Do Social Media• How Fast Growing Companies Use LinkedIn To Dom…

Being a professional creative has unique challenges that most other professions don't. Michael Tumlin joins Stewart Hillhouse to share his learnings as a creative entrepreneur. On this episode, Michael and Stewart discuss: • Why You Should Design For People, Not Algorithms• How To Design a Content Strategy For Different Platforms• The Biggest Mista…