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Small Business Trends Radio features interviews and open discussions with today's small business experts on a variety of topics. Guests include a mix of influential individuals who speak on issues of the day important to the small business market; and business owners who speak from a \"been there, done that\" point of view, offering insider tips and advice.Small Business Trends Radio is broadcast LIVE every Tuesday from 1:30 PM until 2PM EST.
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Our podcast aims to discuss tips and strategies that small business owners can use to maximize their digital footprint and help bring in more visitors to their businesses. We will touch on a variety of marketing, branding and even web design ideas that will help give direction towards maximizing your digital marketing and branding efforts. Visit https://sharptackmedia.com for more small business tips and techniques.
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Our agency does a ton of website migrations for small and medium businesses and in this episode I wanted to detail some pitfalls and ways they can be avoided for a successful migration. This episode is slightly off topic of small business digital marketing and branding but is supper important nonetheless. I detail how to choose the best website mig…
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In this week's episode I discuss a simple technique small business digital marketing technique that any small business owner can do to increase traffic to their website and improve their overall local SEO. It doesn't take much time and can reap rewards for months and years to come. Learn how to get hundreds of additional visitors to your website an…
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In this episode I talk about a website redesign pitfall that we commonly see clients get stuck in, that we have coined "Keeping Up WIth The Joneses Syndrome." We see it dozens of times a year and even the best intentioned business owner can get sucked into this trap. I discuss how to avoid this trap by understanding your target audience and making …
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In this introductory episode of Small Business Digital Marketing and Branding Trends Podcast I detail what you can expect on this season of the podcast. We plan to cover all things small business digital marketing and branding including: Local SEO, paid traffic, web design branding and positioning, how to hire a web designer, how to do approach tec…
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Brian Scudamore, Founder of 1-800-GOT-JUNK? has started a second brand called 1-888-WOW-1DAY! Painting. The concept is that your home or business is painted in one day. This new painting company has grown quickly, having gone from 1 to 18 franchises in just over a year with a goal of 150 locations by 2016. It took 20 years to build 1-800-GOT-JUNK? …
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As our attentions increasingly divert over to video, mobile content is fast becoming increasingly important. Michael Rosenblum has built cutting-edge media networks and TV stations all over the world from Time Warner’s NY1 to Current TV. His new book, iPhone Millionaire: How to Create and Sell Cutting Edge Video, shares secrets and shows you how to…
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Jacqueline Baptist was amazed at how rarely the media tells stories of women entrepreneurs. As a result, she has decided to take matters into her own hands and has set out on a course to produce a documentary titled, “She Means Business.” The documentary will explore the key issues women entrepreneurs face such as similarities/differences in female…
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One of the most challenging roles of an effective entrepreneur or small business owner is that of “peacekeeper.” The ability to effectively navigate conflict will ultimately propel you to grow – both professionally and personally. As a leader without this ability, it can be extremely difficult to see projects through to fruition and successfully ma…
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With the rise of globalization, the world is increasingly trading across borders. Small and medium sized companies have the opportunity to do business in new and emerging markets, but they need international payment solutions and customized advice on foreign exchange. Despite advances in technology, cross border payments continue to present challen…
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John Follis, Owner of Follis Inc., was a founding partner of one of Madison Ave’s most awarded agencies, Follis DeVito Verdi. A featured blogger for AdWeek/AOL’s “Fuel the Future,” he’s also one of the few marketing executives profiled on Wikipedia. John’s marketing therapy program, Follis Marketing Therapy, helps small businesses around the US ach…
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Finance Your Business Without the Crutch of Real Estate Inflation
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Millions of entrepreneurs have relied on years of real estate inflation to ensure financing in their business. Home equity and commercial property value increases created overnight piggy banks to withdraw capital from to use in operating businesses. Those days are long gone with millions of foreclosed homes and hundreds of closed, crippled banks. C…
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In these changing times, the need to be seen and heard above the roar of the crowd is far more challenging than ever before. What small business owners need are the same cost-effective, targeted media tactics and interview techniques that successful businesses use. Some of the most valuable business and marketing skills today are navigating the med…
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Most people don’t understand the spell they invoke when they recite the magic works “I need a website” in the presence of a developer. Sometimes the results are good, sometimes bad, sometimes the results are no where near what they wanted. Cal Evans, Author of “Avoiding A Goat Rodeo” will be joining Anita Campbell and Brent Leary to look at 8 point…
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When it comes to marketing your small business, coming up with ideas and creative, inexpensive ways of doing so can become quite the obstacle to overcome. That’s when a marketing Ideas File comes in handy. In this episode, David Langton, Founder of Langton Cherubino Group, joins Anita Campbell for an open discussion regarding techniques for coming …
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When it comes to accepting payments for your small business, security for both your business and your customers is crucial. Protecting your business and your customers when accepting payments should be your number one priority. Brian Goudie, Senior Vice President and Small Business Center Director, First Data, oversees the company’s Small Business …
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It’s an election year, and many small business owners may be asking themselves, “Will anything get done on Capitol Hill to help small businesses?” In this episode, we have a special guest that will be able to shed some light on that subject for you. SBE Council President & CEO, Karen Kerrigan, joins Anita Campbell and Brent Leary to take a look at …
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StartUp Cup: A Community Driven Business Model Competition
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Sean Griffin has spent the last five years creating a business model competition which can be replicated in any community. The fundamentals of this program were developed in Silicon Valley during the dot-com era – but while all the world is focused on tech, StartUp Cup focuses on the other 98% of business startups. And while bootcamps and weekend c…
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Ever wonder what it takes to be a successful entrepreneur? Trep Life is an online series of video interview episodes featuring successful entrepreneurs that provides a unique, behind-the-scenes look at what it actually takes to be a successful entrepreneur. Join us for this special episode as we discover exactly what it takes to be a successful ent…
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The Holiday is fast approaching and gift giving is top of mind for many. When you’re in business, the task of gift giving can be quite daunting regarding client and customer gifts to express your thanks. What is appropriate? How much should you spend? These questions and more are about to be answered for you. Susan Payton of Egg Marketing and Commu…
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Starting or Expanding a Business: Why Year End Planning Matters
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The final days of 2011 are approaching and with the end of the year comes thoughts of holiday gatherings and shopping trips. For a small business owner, however, it also should come with a list of ‘To-Do’s’ before 2012 hits. Nellie Akalp, the CEO of CorpNet an online legal document filing service, shares some top items that should be on that list a…
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Procrastination and Disorganization: Two Mistakes That Cost You at Tax Time
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Tracking, logging, categorizing, and organizing business expenses throughout the year can be a real hassle. Human nature says, “If its a hassle, put it off.” This leads to forgetfulness, which then leads to a mad scramble at the end of the year to get that disorganized shoe box of receipts to the tax professional who then must do his or her best to…
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The Holidays are right around the corner and that means that speedy, hassle free shipping will be top of mind for a lot of small businesses. Wouldn’t it be nice to have some Holiday shipping tips to make that a reality? No worries, we’ve got you covered. Learn from the masters of shipping, United Parcel Service (UPS), as Tom Langa, UPS Small Busine…
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