We're joined by Cindy Williams. As the director of business development at the Look Company, Cindy helps manufacturers and retailers transform their showroom spaces with eye-catching visual displays. She shares her unique insight on the shifting trends in the mattress retail space, the value of visual engagement—and why we need to move beyond the i…

This week we’re chatting with Tom Murray, EVP and chief marketing officer for Tempur Sealy. He joins us to discuss how consumers are finally connecting the dots between the mattress and their health and wellness, the importance of keeping a finger on the pulse of consumers' purchasing journeys and media habits and why Tempur Sealy remains optimisti…

This week's guest is Misti Achilles, the head of marketing for Katapult. She joins us to discuss how consumer marketing has evolved from the vantage point of a lease-to-own financing provider. We talk about the value of transparency, the challenges of marketing a service and why really understanding consumers’ financial needs is key to growing your…

This week we’re talking with Classic Brands! CEO Scott Burger and Chief Commercial Officer Vivian Weng joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital conten…

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value o…

We’re continuing our series on consumer marketing this week with PureCare! Sarah Bergman, chief marketing officer and SVP of product development, joined us to share her thoughts on how the marketing landscape has evolved in the specialty bedding category over the past year and a half. We chatted about the increased demand from consumers for transpa…

The past two years have been quite the rollercoaster. In this new series, we’re exploring how consumer marketing has changed and evolved over the course of the pandemic. What are consumers looking for now? And how can retailers meet those needs to grow their sales? First up is Malouf Home! We caught up with Scott Carr, marketing director, and Ashle…

We’re joined by Mark Hobson, a long-time sleep industry consultant currently working with the UK-based Silentnight brand. In this broad discussion, we explore the unprecedented ways in which supply chain disruptions and price increases are impacting on the industry, how the growth of ecommerce is affecting average unit selling price and what it has…

We caught up with Sheila Long-O’Mara, executive editor at Furniture Today, to discuss the role of trade media in today’s bedding industry landscape - at a time when market cycles are out of whack and companies are reevaluating their product introduction strategies. She also shares her insights on today’s biggest mattress and sleep trends and how th…

Michael Magnuson, founder of GoodBed.com, gives us a sneak peek at the company’s new podcast series and shares some key trends impacting the bedding industry right now. As an online resource for mattress shoppers, GoodBed has a valuable vantage point into how consumer behavior has evolved over the years. We chat with Magnuson about how the pandemic…

For this episode, Bill Hammer, president of Shifman Mattresses, joins us to talk about department stores, digital marketing and his brand’s ongoing commitment to craftsmanship. As a luxury mattress maker, he has a unique perspective on how the industry has had to adjust due to the pandemic—and what kind of marketing support retailers need to connec…

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021? In this episode, we speak with Scott Burger, CEO of Classic Brands, about the world of bedding as we close out 2020 and look ahead to a new year. He reflects upon the “ta…

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021? Dan Hennessy, senior vice president and general manager at Serta Simmons Bedding, joins us for this episode to discuss how Beautyrest is reacting and responding to today’…

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021? Rion Morgenstern, the CEO of Pleasant Mattress, joins us to chat about how the pandemic has impacted his company’s operations. We discuss the importance of flattening the…

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021? Magali Castillo, VP of Marketing for ES Kluft, joined us for this episode to tell us a little bit about how the pandemic has impacted her company’s marketing plan heading…

With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021? To kick off this new series, we called up another podcast aficionado: Mark Kinsley, CEO of Englander! We discuss the opportunities for supply-side innovation, why in-pers…

This week, we are joined by Tony Cerino, VP of sales at Katapult, a unique “lease-to-own” financing company. In this conversation, we discuss what makes the Katapult model different than other payment options, the growth of ecommerce over the past eight months—and how financing programs can help retailers attract new customers in the months ahead.…

Jennifer Magee, owner and creative director of Retail In The City, joins us to discuss the evolution of the in-store retail environment. Magee shares her unique insights on what today’s consumers are really looking for from brick-and-mortar stores—and how retailers can design their showrooms to ensure that their customers feels safe, comfortable an…

Brent Limer, Chief Sales Officer for Latexco, joins us on the podcast today to discuss the recent supply chain issues that are affecting the bedding and mattress industry. In this conversation, Limer dives deeper into the “perfect storm” of factors impacting the global supply chain today: from the initial uncertainty of the pandemic and the sharing…

We're joined by Deena Gardner, VP of Marketing & Communications for Reverie, this week to talk about diversity and inclusion in the bedding industry — about the progress that has been made over the years and how far we still have left to go. In this wide-ranging conversation, we explore the ways that a lack of diversity hinders business growth and …