It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results. But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best fo…

Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe. In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for s…

In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster. Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency. Karlie Welch, Direc…

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns. Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation …

In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies …

The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations. This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management. Key Topics Key challenges in the P&C insurance market to…

In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints. In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as wh…

The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base. What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant…

In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways. In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, joi…

Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base. In this session, we’ll explore the importance of re-engaging…

Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty. In this podcast, Amy Klenke, Head of Client Services and Product Strategy, …

Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue. In this podcast,…

Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers. In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicol…

Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition? Tune into this podcast with Michelle Taves, GM of…

Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing. Jay is also the brains behind the free Guru virtual conference, the world’s largest conference on email marketing, and the host of the “D…

In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts. In this podcas…

Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online. In this podcast, we will unveil effective strategies that will dominate social media advertising i…

With Q4 approaching and media budgets getting trimmed, tune into this podcast to learn about 5 ways to maximize a shrinking media budget. Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of …

Technological advancements continue to reshape marketing and consumer. In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024. Key Highl…

In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. Tune into this podcast to explore the untapped potential of 1st party data and uncover why it’s your best friend in achieving marketing excellence. During this engaging session, we will delve into the five key reasons why 1st party data should be…

The holiday season is a crucial time for businesses of all sizes, and the competition for consumer attention is fierce. In this podcast, you’ll learn how to transform your holiday campaigns into a powerhouse of customer engagement and revenue generation. Key Topics: Understand the Holiday Landscape: Explore the unique challenges and opportunities p…

Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising. With cookie restrictions and privacy guardrails g…

As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight ret…

As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability. Understanding the data, life event changes, signals, and insights that highlight ret…

저자 Porch Group Media

In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over pr…

What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is it with Google delaying it now until 2024? New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever. In this po…

저자 Porch Group Media

저자 Porch Group Media

저자 Porch Group Media

Movers and Shakers host Luci Rainey interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy. Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your s…

An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at Premion, d…

Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast.…

The TV ad model is in the midst of a massive wave of disruption. And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms. This fragmentation means that marketers need to choose trusted partners that can provide them with the necessary reach and scale. So which platforms are best suited to target th…

Watch our webinar, 5 Ways to Create Targeted Marketing Audiences to Drive Results. A precise target audience is at the foundation of every successful marketing campaign. But, in an age of data privacy, data loss, and data overload, what best practices should you be following to ensure you’re reaching the right people with your message? In this disc…

In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at Porch Group Media discusses further in this mini podcast.저자 Porch Group Media

Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation from our guest speaker John Williamson, Chief …

CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how CTV is in the wor…

The auto aftermarket is proving itself adaptable as of late consistently outperforming forecasts in the face of automotive industry trouble. Smarter and budget-conscious consumers are keeping their cars longer, especially in face of higher interest rates and a looming recession. The pandemic also led more consumers into do-it-yourself mode which re…

Online car shopping is making its move on the car buying industry. Shoppers are now able to research, shop and even estimate prices and payments. In some instances, the entire buying experience is available online and visiting a dealership isn't even necessary.저자 V12

Electric vehicles are gaining a steady momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an every day car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type of vehicle.…

Car shoppers are increasingly using the internet to evaluate their vehicle options when it comes time for them to purchase a new car. As a result, providing a user-friendly digital experience has become more important than ever for dealerships across the nation.저자 V12

Many consumers are doing their research online ahead of their buying experience. With today's internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey.저자 V12

Applying models created from data gathered over time, we can see who is in the market for a car passively and actively. Custom models can be created from sales data and current or past customer interactions.저자 V12

The auto industry is undergoing extensive change, especially in the wake of supply chain issues, changing consumer behaviors, and the acceleration of digital channels to complete more of the car buying process. So what does 2023 look like for the automotive industry and car dealerships? What trends do you need to be aware of in order to tailor your…

When brands think of a media network, they think of display media and targeting because with many of them, that's all they do. Porch Group Media takes this strategy and adds 6 to 7 additional channels that make for better analytics all around.저자 V12

While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with the digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers.저자 V12

Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall.저자 V12

When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand at…

Welcome Wagon introduces local movers, new homeowners, renters and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail.저자 V12