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Perpetual Chess features weekly conversations with the chess world's best players, trainers and accomplished amateurs about their careers, current projects, best practices and the latest in chess news. Learn more at PerpetualChessPod.com
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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PERPETUAL RADIO

PERPETUAL PASSION

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This is the main feed for all of PerpetualPassion.com podcast. Subscribe here for discussions about the latest watch releases, interviews with notable personalities from the world of watches, and much more.
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CHANGE YOUR WORDS. CHANGE YOUR WORLD! Welcome to the Perpetual mOetion Podcast 🎙️, where curiosity meets career excellence! Join Dr. mOe Anderson, TEDx speaker, (8x) bestselling author, and healthcare provider, on a journey of personal growth. In each weekly episode, we dive into inspiring and often hilarious conversations with global experts. From communication mastery to wise investments, we’ve got you covered. 🌟 Subscribe now and let’s ignite your curiosity, one empowering conversation at ...
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The Perpetual Brawl is a podcast where we learn from people's experiences. In every episode, we will dive deep into conversations with people who have carved a niche for themselves in diverse fields, we'll listen to their stories which will inspire you and challenge you to push your limits.
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Suthen's take on the future of work, building businesses and financial independence. He'll be sharing information ranging from personal development, investing to building resilient businesses. This podcast will also feature conversations with people from a variety of backgrounds.
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You’ve created a powerful financial asset with the Perpetual Wealth Strategy and have a sound financial team behind you. Now what? CEO Patrick Donohoe dives deep into the foundational benefits, best practices, and elevated utilizations you should be exploring as you seek to maximize your strategy’s value. Get actionable insights from tenured Wealth Strategists, and hear powerful success stories from fellow clients embarking on the same financial path. Whether you’re an active client or simpl ...
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Chart your path to an extraordinary life of endless achievements with practical tips, powerful insights, and inspiring stories in each episode led by Mindset Transformation Leader, Ondine D.. Let's set our compass for Perpetual Success together!
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Welcome to the Perpetual podcast! We exist to bring personal growth and development to the masses. It is our belief that Growth is always happening but we don't always engage with the opportunity to grow. So let's talk about being better, pursuing our goals and dreams, and doing so in an supportive community.
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The Perpetual Summer

Vanessa Clarke

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Welcome to the perpetual summer podcast also known as the TPS podcast where we are going to discuss my life and my journey through faith food and ******* my name is Vanessa Clarke and I hope you enjoy! Disclaimer: This ride isn't for everyone so feel free to stay on or hop off anytime you want. I also don't own the rights to any of the songs or videos that I'm posting to my site so legal issues be gone! This podcast will be uploaded once a month on the second Wednesday. So feel free to liste ...
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How do we learn to negotiate a world of growing complexity and uncertainty? Perpetual Novelty is a six-episode set of conversations from Perry Chen, artist and the founder of Kickstarter. A long-time critic of the attention economy, Chen served on the Knight Commission on Trust, Media, and Democracy from 2017-18 to examine and make recommendations in response to the collapse in trust in U.S. democratic institutions, media, journalism, and the information ecosystem. In 2018, he was honored wi ...
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Perpetual

Adam Ryan, A Workweek Friend

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The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming fr ...
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In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. …
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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…
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EP 427- Key Chess Improvement Principles with GM Noël Studer: The Fallacy of Accuracy Scores, Leaky Roofs & Information Overload GM Noël Studer is a two time Swiss National Champion turned blogger, course creator and chess trainer. Noël is also a regular guest on the podcast, and as an avid reader of his blog, I always have plenty of questions for …
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Feeling overwhelmed by the chaos in the world today? Discover how to transform despair into resilience and hope with Dr. mOe Anderson. In this episode of Perpetual mOetion, learn actionable strategies to enhance your mental fortitude and find peace amidst turbulence. Memorable Quotes: "As long as we have hope, we can cope." "Your inner strength rad…
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In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insight…
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The Perpetual Chess Book Review series, Chess Books Recaptured is back, to discuss a new tactics primer that has been getting a lot of buzz, 100 Tactical Patterns You Must Know by FM Frank Erwich. My guest co-host is Kevin Scull, the host of the Chess Journeys podcast, and a dedicated student of the game. Kevin wanted to discuss this book because h…
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Oleksandr Prokhorov is a Lviv, Ukraine-based chess organizer, trainer, FIDE arbiter and Twitch streamer. Ukraine has a rich chess history and has a vibrant grass roots scene in addition to famous natives such as Vasyl Ivanchuk, the Muzychuk sisters, and GM Ruslan Ponomariov. In recent years, I have marvelled at the persistent passion for chess in U…
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Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discus…
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Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from…
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Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, th…
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IM Willy Hendriks is an award-winning chess author, historian and chess trainer. He has just released his fourth book, The Philosopher and the Housewife:Tarrasch, Nimzowitsch and the Evolution of Chess. This book is the completion of a trilogy which casts a new light on chess history and looks at the evolution of chess ideas. Willy’s newest book fo…
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Are you ready to confront workplace inequities with confidence and authority? Join Dr. mOe Anderson as she shares transformative strategies to challenge discrimination, establish personal boundaries, and navigate workplace dynamics effectively. Learn how to shift from a defensive to an offensive stance and become a catalyst for change in your profe…
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How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go be…
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GM Wojciech Moranda is a high-level trainer, author and 2600+ rated player who has worked with the Polish youth national team and IM Levy Rozman among many other students. I often recommend his books for ambitious advanced players, so I was excited to welcome him back to discuss his new Chessable Course, The Moranda Method: How to Calculate Like a …
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In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers h…
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Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actuall…
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Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a te…
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FM Nate Solon is a data scientist, Chessable author, New in Chess Magazine columnist and the creator of the popular and insightful newsletter, Zwischenzug. Nate joined me shortly after we played in a tournament together to share his latest chess-improvement related thoughts and to reflect on recent lessons he has absorbed. We focused on a few theme…
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In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually…
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Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break d…
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WGM Dina Belenkaya is a Russian-born and schooled chess champion who is now based in Charlotte, North Carolina. In recent years, Dina has built a massive Twitch, YouTube and Instagram following, while maintaining a busy competitive schedule. In this interview, we caught up with Dina's recent OTB results, including her impressions of the FIDE World …
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Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered…
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Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying…
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This week’s podcast is a discussion among friends. FM Donny Ariel is an NYC based former scholastic champion who has attained 3 IM Norms. These days he is a working dad, who has recently decided to pursue not only the IM title, but the Grandmaster title as well. (Donny is chronicling this journey on his YouTube channel, The Road to Chess Grandmaste…
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The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Ca…
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Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about…
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Nikolaos Ntirlis is a Correspondence chess champion, and computer engineer who has become well known in the chess world for his vast opening expertise. Nikolaos is quite skilled at finding original opening ideas, and has grown popular through his books, and by highlighting new opening ideas on his Twitter/X account. The ideas Nikos suggests have of…
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AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overnight. But is this a real revolution or just overhyped tech drama? They’re comparing DeepSeek to the AI giants, letting us in on its jaw-dropping cost …
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In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this is the math that matters. Ralph compares finding your NCAC to searching for buried treasure, while Lauren reminds us that chasing vanity metrics like …
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Dr. Joel Sneed is a professor, a practicing clinical psychologist and a highly-regarded chess author. And despite a busy professional and family life, Joel has achieved the rare feat of reaching a 2000+ USCF after starting tournament chess in his 30s. But, like many of us, Joel struggles to moderate his relationship with chess. He has long held a g…
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