최고 Optimizely 팟캐스트 (2024)

1
Stealing back your business in 2023 27:17

1+ y ago27:17

27:17

The Optimizely Podcast sits down with Tom Downing, tech director of Freestyle, to discuss ways to protect your business by investing in innovation. Click below for more.

1
Mando Agency’s DXP journey 23:42

1+ y ago23:42

23:42

The Optimizely Podcast sits down with Mando Agency Ltd.’s CEO, Ian Finch, Strategy Director, Jon Seal, and Product Director, Andy Pimlett, to discuss why migrating to Optimizely’s DXP has yielded benefits of scalability through product, support and strategy. Click below for more.

1
Turn your website into a conversion machine 26:55

1+ y ago26:55

26:55

Stephanie Nivinskus, CEO of SizzleForce Marketing, sits down with the Optimizely Podcast to explain how you can ensure your website’s content will convert time and time again. Click below for more.

1
Digital evolution in a climate of rapid change 30:03

1+ y ago30:03

30:03

The Optimizely Podcast sits down with Dom Graveson, Director of Strategy and Experience at Netcel, and Deane Barker, Global Director of Content Management at Optimizely, who will be discussing how digital is evolving and what businesses can do to keep up and maintain efficient operations. Click below for more.…

1
Fun with Feature Flags 25:27

1+ y ago25:27

25:27

The Optimizely Podcast sits down with Griffin Cox, Senior Technical Product Manager here at Optimizely to talk about feature flags, what they are, how they can help improve your development velocity while reducing risk, and if they’re the right move for your business. Click below for more.

1
What to expect at Opticon22 13:52

1+ y ago13:52

13:52

Lindsay Stuebe, Director of Global Events at Optimizely, joins The Optimizely Podcast to talk about this year’s Opticon event, taking place in San Diego, CA from October 3-5, and what attendees will experience at Optimizely’s annual flagship conference this year. Click below for more.

1
Tech for good (featuring Digitas) 25:32

1+ y ago25:32

25:32

The Optimizely Podcast welcomes Rafe Blandford, Chief Product Officer of Digitas, one of Optimizely’s partners, who will be discussing how the company is using tech for good. Click below for more.

1
Completing the content lifecycle with one tool 16:06

2y ago16:06

16:06

The Optimizely Podcast welcomes Kara Andersen, Senior Product Marketing Manager at Optimizely, who will be talking about how Optimizely is revolutionizing the way teams produce content with a complete, end-to-end solution for enhanced content planning and authoring. Click below for more.

1
Optimizing your long tail content 24:23

2y ago24:23

24:23

Content Intel welcomes Erik Newton, VP of Marketing at Milestone Inc., who will be talking about the best way to optimize and leverage your existing content as well as how to disambiguate your keywords in schema markup language to yield better SEO. Click below for more.

1
Improving your web content strategy 20:37

2y ago20:37

20:37

Content Intel welcomes Richard Jones, Chief Strategy Officer at twentysix and Deane Barker, Global Director of Content Management at Optimizely, to discuss how to generate an effective web content strategy that is sure to resonate with your audience. Click below for more.

1
Understanding why your content is a valuable asset 25:27

2y ago25:27

25:27

Content Intel welcomes Chris Willis, Acrolinx’s Chief Marketing Officer, to discuss the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership and brand alignment. Click below for more.

1
A digital experience platform that gives a DAM 16:49

2y ago16:49

16:49

Content Intel welcomes Senior Director of Product Marketing, Anthony Aiosa, who recently came over from our Welcome acquisition and will be talking about how digital asset management (DAM) will be integrated into the overall digital experience platform (DXP). Click below for more.

1
Finding the right evangelist for your B2B brand 17:35

2y ago17:35

17:35

Content Intel sits down with Mark Raffan, the Founder & CEO of Content Callout, who will be discussing how B2B brands are jumping on the influencer train in an effort to reach new audiences, educate and increase credibility. How can it be done? And how can it be done, right?

1
Adapting to today's commerce landscape 22:35

2y ago22:35

22:35

Josh Schoonmaker, Senior Director of Strategy for Commerce and Mary Rebecca Harakas, Product Marketing Manager for Commerce at Optimizely, join Content Intel to talk about how brands can personalize their commerce strategies and rapidly adapt to evolving customer demands.

1
The future of content marketing in 2022 22:44

2y ago22:44

22:44

Content Intel welcomes James Scherer, VP of Growth at Codeless, where he focuses on internal brand growth as well as managing client strategy for brands such as monday.com. In this episode, we will be discussing the pros and cons of investing in a content marketing strategy and what that will look like for business websites this year.…

1
Experimentation benchmarks 18:01

2y ago18:01

18:01

Content Intel welcomes Hazjier Pourkhalkhali, VP of Strategy Consulting at Optimizely, who will be discussing how he leverages experimentation benchmarks to improve personalization and recommendations that will help customers improve their businesses and increase their revenue.

1
How Mazda has optimized its new suite of websites 27:50

2y ago27:50

27:50

It’s a full house on Content Intel as we sit down with Matt Simpson, Managing Director of Candyspace, Simon Culley, Omnichannel Retail Manager at Mazda, and our own Joey Moore, Optimizely’s Senior Director of Product, to discuss how Mazda is meeting its customers’ purchasing demands in the digital space with its new ecosystem of dealer websites.…

1
Writing Content and Building Strategies that Resonate 24:44

2y ago24:44

24:44

Content Intel welcomes Shondell Varcianna, CEO & Founder of Varci Media, to discuss how her business saves financial institutions time by writing content and building robust strategies that are sure to grab your audience’s attention and increase engagement. Listen in for more.

1
The Power of Incrementalism 26:55

2y ago26:55

26:55

Content Intel sits down with Cate Waters, Optimizely’s Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.

1
Marketing Ops in a Digital World 20:43

2+ y ago20:43

20:43

Optimizely’s Manager of Marketing Operations, Michelle King, sits down with Content Intel to talk about the effect going digital has had on marketing ops and how companies have adapted over the last almost two years since the pandemic started.

1
Content Automation for Workflow Optimization 19:31

2+ y ago19:31

19:31

Content Intel welcomes Tommy Walker, Founder of The Content Studio, to discuss how to streamline content operations and workflows with automation.

1
Closing the Gap Between Strategy and Execution 19:07

2+ y ago19:07

19:07

Alex Castro, CEO of M Corp, joins Content Intel to discuss how closing the gap between strategy and execution will yield more potential for digital transformation and growth opportunities.

1
The Importance of Company Diversity and Inclusion 23:58

2+ y ago23:58

23:58

Optimizely’s Head of Diversity and Social Impact, John Leonard joins Content Intel to talk about initiatives he’s taking to improve company culture. He has several inclusion programs in the works that will improve the morale of Optimizely employees so they can feel empowered to help their customers grow and improve their business operations as well…

1
Development and SEO for Website Relaunch 24:16

2+ y ago24:16

24:16

Optimizely’s Global Growth and SEO Strategist, Michiel Dorjee joins Content Intel to talk about all things SEO and why it’s important for the development phase in building a new website.

1
Trends in Content Marketing 20:02

2+ y ago20:02

20:02

Content Intel welcomes Kim Davis, Editorial Director at MarTech, to talk about trends in content and where the marketing industry is headed as far as improving engagement and optimizing value exchange with prospects and customers.

1
The Web Project Guide 24:50

2+ y ago24:50

24:50

Optimizely’s Senior Content Marketing Manager, Deane Barker and Blend Interactive’s Director of Strategy, Corey Vilhauer, join Content Intel to talk about their book on CMS development, The Web Project Guide.

1
Leveraging Value Prop to Improve Your Website’s Content 29:24

2+ y ago29:24

29:24

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

1
Optimizing a Rebrand 20:04

2+ y ago20:04

20:04

We sit down with Optimizely’s Andrew Davies, Vice President of Corporate Marketing, to discuss the process of what goes into an acquisition rebrand and optimizing a new website that ensures your content remains recognizable and that it coincides with your brand’s mission.

1
The Empowered Marketer: Leveling the Political Campaign Playing Field 31:54

3y ago31:54

31:54

Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius, which is part two in commemorating International Women’s Day and celebrating Women’s History Month. A one-woman show, Eva manages a company of six and runs every department in an effort to break the mold of conventional political campaign f…

1
The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space 24:07

3y ago24:07

24:07

Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer to commemorate International Women’s Day. Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color. Click play to hear mo…

1
Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius 14:47

3+ y ago14:47

14:47

In this episode of the Empowered Marketers, campaign expert Heather Green shares best practices to prepare for the 2020 holiday season. Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.…

1
The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant 25:36

4y ago25:36

25:36

Join us this week on the Empowered Marketer as we talk to Scott from Upper Quadrant. UQ is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psycholog…

1
The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep 28:23

4y ago28:23

28:23

Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress. Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.

1
The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva 27:24

4+ y ago27:24

27:24

Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds. But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer …

1
The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends 32:05

4+ y ago32:05

32:05

When a performance wear brand is backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you know it'll hold up, which is exactly why Legends has been a fan favorite since Chip Neff co-founded it. In this episode of The Empowered Marketer, we're talking to Chip about how partnering with the right people and building relationships can impa…

1
The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan 35:04

4+ y ago35:04

35:04

Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. But convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t always. Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Direct…

1
The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN 29:55

4+ y ago29:55

29:55

OWYN is beloved by health enthusiasts, Instagram influencers, and fitness aficionados alike. But there’s more to this plant-based brand than meets the tongue. Amid a confusing health food and beverage market crowded with buzzwords, OWYN CMO Mark Olivieri has found that marketing a successful beverage brand comes down to knowing your customer, and u…

1
The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo 27:36

4+ y ago27:36

27:36

Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be by offering just two products -- The Daily Stroller and The Chair. And Lalo Co-founder, President, and CMO Michael Wider isn’t trying to to recreate the traditional big box retail experience when it comes to baby gear. Instead, he’s focused on pa…

1
The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila 23:26

4+ y ago23:26

23:26

When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar -- all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too …

1
From Content to Commerce | Olivia Landau of The Clear Cut 32:51

5y ago32:51

32:51

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds -- they are a girl’s best friend after all. She started The Clear Cut as an educational platform where she provided guidance to friends on how to buy diamonds and pick out engagement rings. But with her extensive experience in the industry, i…

1
Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo 30:56

5y ago30:56

30:56

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the l…

1
Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep 31:31

5y ago31:31

31:31

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well. We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like …

1
Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues 28:08

5y ago28:08

28:08

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset. She is…

1
Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee 29:59

5y ago29:59

29:59

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it. This is exactly the method that helped Josh Zloof find the right customers for Sudden Coffee. He faced what seemed like an ins…

1
Tackling the Amazon Marketing Challenge | Brandon Hendrix of Thras.io 31:17

5y ago31:17

31:17

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 68% of all ecommerce sales in 2018. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers. This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io, a fast-grow…

1
From Convenience to Necessity | Jessica van Rooyen of Uber Eats 27:29

5y ago27:29

27:29

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats. Jessica van Rooyen is the Regional Marketing Lead for Uber Eats …

1
The Empowered Marketer LIVE | Shoptalk 2019 15:39

5y ago15:39

15:39

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. We were there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptal…

1
Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle 26:12

5y ago26:12

26:12

Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since. Greg Moore, the Chief Operating Officer at Charlie Hustle, explained that one …

1
From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group 32:25

5y ago32:25

32:25

If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group, to start three massively successful ecommerce brands -- Emazing Lights, iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on…

1
A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets 18:28

5y ago18:28

18:28

Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-Founder and CEO of Pura Vida Bracelets, which offers colorful, handmade layered bracelets and other jewelry. Griffin and his co-founder bootstrapped the business eight …

들어볼 가치가 있는 팟캐스트

Optimizely 팟 캐스트

들어볼 가치가 있는 팟캐스트

빠른 참조 가이드