A research center at the MIT Sloan School of Management, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations.
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Nick van der Meulen reads MIT CISR's September 2025 research briefing, which he co-authored with Ida Someh, Barb Wixom, and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2025_0901_DataDemocracy_VanderMeulenSomehWixomBeath.Abstract: Many organizations fail to realize value from their data investments, wi…
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Stephanie Woerner reads MIT CISR's August 2025 research briefing, which she co-authored with Ina Sebastian, Peter Weill, and Evgeny Káganer. See the text version and related content at https://cisr.mit.edu/publication/2025_0801_EnterpriseAIMaturityUpdate_WoernerSebastianWeillKaganer.Abstract: Last year, MIT CISR introduced a four-stage enterprise A…
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Two Approaches to Monetizing External Developer Platforms
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14:21Martin Mocker reads MIT CISR's July 2025 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2025_0701_MonetizingExDPs_MockerSebastian.Abstract: To gain additional value from their digital platforms, some companies open them to external developers via APIs, thereby…
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Platform-Enabled Business Transformation at ANZ Institutional
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13:55Ina Sebastian reads MIT CISR's June 2025 research briefing, which she co-authored with Stephanie Woerner and Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2025_0601_ANZInstitutionalPlatformTransformation_SebastianWoernerWeill.Abstract: As business models become more AI-enabled, strategically designing, ev…
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Top-Performing Companies Reuse Four Digital Platform Designs
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13:17Stephanie Woerner reads MIT CISR's May 2025 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2025_0501_DigitalPlatformDesigns_WoernerWeill.Abstract: People use the term “digital platform” to mean lots of different things—an internal business capability, a busines…
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Barb Wixom reads MIT CISR's April 2025 research briefing, which she co-authored with Nick van der Meulen and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2025_0401_DataProductMindset_WixomVanderMeulenBeath.Abstract: Today, by adopting a product mindset for data, organizations hold people accountable fo…
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Stephanie Woerner reads MIT CISR's March 2025 research briefing, which she co-authored with Peter Weill, Jennifer S. Banner, and James Moore. See the text version and related content at https://cisr.mit.edu/publication/2025_0301_SavvyBoardsUpdate_WeillWoernerBannerMooreAbstract: In 2019, MIT CISR published findings from our research on the digital …
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Barb Wixom reads MIT CISR's February 2025 research briefing, which she co-authored with Nick van der Meulen and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2025_0201_DataMonetizationImpact_vanderMeulenWixomBeath.Abstract: While organizations generally recognize data’s potential to drive business value…
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Ina Sebastian reads MIT CISR's January 2025 research briefing, which she co-authored with Stephanie Woerner, Peter Weill, and Daniel Woerner. See the text version and related content at https://cisr.mit.edu/publication/2025_0101_DigitalSustainability_SebastianWoernerWeillWoerner.Abstract: Sustainability is a cost of doing business for many companie…
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Stephanie Woerner reads MIT CISR's December 2024 research briefing, which she co-authored with Peter Weill and Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_1201_EnterpriseAIMaturityModel_WeillWoernerSebastian.Abstract: With so much excitement and hype around AI, we pursued research that would help…
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Barb Wixom reads MIT CISR's November 2024 research briefing, which she co-authored with Cynthia Beath and Ja-Naé Duane. See the text version and related content at https://cisr.mit.edu/publication/2024_1101_HighPerformanceDataMonetization_WixomBeathDuane.Abstract: Top-performing organizations invest in three factors that amplify the financial impac…
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Reflecting on 50 Years of MIT CISR—and What We’ve Learned
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16:53Stephanie Woerner reads MIT CISR's October 2024 research briefing, which she co-authored with Peter Weill, Chris Foglia, and Dorothea Gray. See the text version and related content at https://cisr.mit.edu/publication/2024_1001_MITCISR50Years_WeillWoernerFogliaGray.Abstract: This briefing celebrates the 50th anniversary of the MIT Center for Informa…
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Nick van der Meulen reads MIT CISR's September 2024 research briefing, which he co-authored with Barb Wixom. See the text version and related content at https://cisr.mit.edu/publication/2024_0901_GenAI_VanderMeulenWixom.Abstract: As generative AI (GenAI) becomes more prevalent, organizations are implementing it in two distinct ways: as broadly appl…
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What’s Next: Top Performers Are Becoming Real-Time Businesses
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15:38Peter Weill reads MIT CISR's August 2024 research briefing, which he co-authored with Elizabeth van den Berg, Jason Birnbaum, and Maxime de Planta. See the text version and related content at https://cisr.mit.edu/publication/2024_0801_RealTimeBusiness_WeillvanderBergBirnbaumdePlanta.Abstract: In a study with Insight Partners, we found that companie…
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Barb Wixom reads MIT CISR's July 2024 research briefing, which she co-authored with Ida Someh and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2024_0701_CemexScalingAI_WixomSomehBeath.Abstract: In recent years, large established organizations have been growing business value by increasing the volume of…
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Building a Platform Business Requires Balance—Lessons from Salesforce
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17:03Martin Mocker reads MIT CISR's June 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian.Abstract: Platform business models have become highly popular; they are used by half of the world’s ten largest compani…
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Barb Wixom reads MIT CISR's May 2024 research briefing, which she co-authored with Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2024_0501_AIEverybodysBusiness_WixomBeath.Abstract: This briefing presents three principles to guide business leaders when making AI investments: invest in practices that buil…
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Resolving Workforce Skills Gaps with AI-Powered Insights
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16:18Nick van der Meulen reads MIT CISR's April 2024 research briefing, which he co-authored with Olgerta Tona and Dorothy Leidner. See the text version and related content at https://cisr.mit.edu/publication/2024_0401_DigitalTalentTransformation_VanderMeulenTonaLeidner.Abstract: Ongoing digital transformation requires a workforce that is proficient in …
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Creating an Enterprise Capability for Digital Sustainability
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15:34Thomas Haskamp reads MIT CISR's March 2024 research briefing, which he co-authored with Ina Sebastian and Stephanie Woerner. See the text version and related content at https://cisr.mit.edu/publication/2024_0301_GreenCIO_SebastianHaskampWoerner.Abstract: Technology leaders in top-performing companies spend significantly more time on building a comp…
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Gayan Benedict reads MIT CISR's February 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0201_EcosystemGovernance_BenedictSebastian.Abstract: In recent MIT CISR research, organizations saw their most challenging strategic goals as being dependent on t…
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How Tech Leaders of Top-Performing Companies Spend Their Time
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13:38Stephanie Woerner reads MIT CISR's January 2024 research briefing, which she co-authored with Peter Weill and Gail Evans. See the text version and related content at https://cisr.mit.edu/publication/2024_0101_TechLeaderTime_WeillWoernerEvans.Abstract: As large established companies become increasingly digital, offering connected products and servic…
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Getting Over a Digital Business Transformation Slowdown
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13:07Stephanie Woerner reads MIT CISR's December 2023 research briefing, which she co-authored with Ina Sebastian and Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_1201_RegainingMomentum_WoernerSebastianWeill.Abstract: Almost every company that we talk to is working on a digital business transformation—bu…
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xTech Innovation: Achieving Speed While Managing Risks
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16:44Stephanie Woerner reads MIT CISR's November 2023 research briefing, which she co-authored with Alan Thorogood. See the text version and related content at https://cisr.mit.edu/publication/2023_1101_xTechsFastandSafe_ThorogoodWoerner.Abstract: In a digital world, no organization can thrive on its own, and partnerships with xTechs offer powerful oppo…
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Guiding Decentralized Decision-Making by Acting on Purpose
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12:02Nick van der Meulen reads MIT CISR's October 2023 research briefing, which he co-authored with Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2023_1001_PurposeinAction_VanderMeulenBeath.Abstract: Recent MIT CISR survey data showed that nearly every participating organization had crafted a purpose stateme…
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Stephanie Woerner reads MIT CISR's September 2023 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_0901_DomainOriented_WeillWoerner.Abstract: A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on t…
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Data Is Everybody's Business - From Chapter 8, a call to action
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0:55Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 7, four archetypes
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0:51Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 7, data monetization strategy
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1:09Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 6, data-domain connections
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0:57Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 5, what's selling?
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1:08Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 4, what's wrapping?
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1:10Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 3, data-insight-action
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1:23Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 2, data monetization capabilities
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1:15Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 1, improve-wrap-sell
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0:58Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 1, what is data monetization?
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0:52Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From Chapter 1, who this book is for
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0:46Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Data Is Everybody's Business - From the Foreword, a testimonial from data leaders
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1:17Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—con…
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Future Ready? Pick Your Pathway for Digital Business Transformation
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13:31Stephanie Woerner reads MIT CISR's September 2017 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2017_0901_DigitalPathways_WeillWoerner.Abstract: Just about every big old company is on a digital transformation journey, often without a playbook. In this briefing…
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Stephanie Woener reads this MIT CISR research briefing from December 2005, which was authored by Jeanne Ross. See the text version and related content at https://cisr.mit.edu/publication/2005_12_3C_OperatingModels.Abstract: Most companies try to maximize value from IT investments by aligning IT and IT-enabled business processes with business strate…
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Maturity Matters: How Firms Generate Value from Enterprise Architecture
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11:49Stephanie Woener reads this MIT CISR research briefing from July 2004, which was authored by Jeanne Ross. See the text version and related content at https://cisr.mit.edu/publication/2004_07_2B_MaturityMatters.Abstract: To better serve customers and cut operating costs, firms are instituting enterprise-wide efforts to leverage synergies and reap ec…
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Stephanie Woerner reads MIT CISR's November 2019 research briefing, which was authored by Barb Wixom and Killian Farrell. See the text version and related content at https://cisr.mit.edu/publication/2019_1101_DataMonCapsPersist_WixomFarrell.Abstract: Data monetization—the direct or indirect conversion of data and analytics into financial returns—re…
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Becoming Future Ready Requires Organizational Explosions
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12:52Stephanie Woerner reads MIT CISR's August 2018 research briefing, which she co-authored with Peter Weill and Nick van der Meulen. See the text version and related content at https://cisr.mit.edu/publication/2018_0801_PathwaysExplosions_WeillVanderMeulenWoerner.Abstract: Many companies plan to achieve breakthrough performance via digitally enabled b…
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Stephanie Woerner reads MIT CISR's June 2018 research briefing, which was authored by Jeanne Ross, Martin Mocker, and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2018_0601_BuildingBlocks_RossMockerBeath.Abstract: Established companies face daunting changes as they attempt to introduce digitally inspir…
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Data Sharing 2.0: New Data Sharing, New Value Creation
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14:10Stephanie Woerner reads MIT CISR's October 2020 research briefing, which was authored by Barb Wixom, Ina Sebastian, and Robert Gregory. See the text version and related content at https://cisr.mit.edu/publication/2020_1001_DataSharing_WixomSebastianGregory.Abstract: MIT CISR research has found that interorganizational data sharing is a top concern …
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Stephanie Woerner reads MIT CISR's July 2020 research briefing, which she co-authored with Peter Weill and Michael Harte. See the text version and related content at https://cisr.mit.edu/publication/2020_0701_Replatforming_WeillWoernerHarte.Abstract: Leaders are preparing their enterprises to be Future Ready. Whichever pathways are followed, there …
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The Employee Experience of Digital Business Transformation
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13:09Stephanie Woerner reads MIT CISR's January 2020 research briefing, which was authored by Nick van der Meulen and Kristine Dery. See the text version and related content at https://cisr.mit.edu/publication/2020_0101_PathwaysEX_MeulenDery.Abstract: MIT CISR research has shown that senior leaders expect that digital transformation efforts will signifi…
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Barb Wixom reads MIT CISR's August 2023 research briefing, which she co-authored with Cynthia Beath and Leslie Owens. See the text version and related content at https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens.Abstract: Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly a…
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Stephanie Woerner reads MIT CISR's July 2023 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_0701_UnlockingValue_WeillWoerner.Abstract:The top-performing companies on growth in our MIT CISR study used four distinct organizational levers to unlock value. We …
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Generating Momentum in Digital Business Transformations
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13:08Ina Sebastian reads MIT CISR's June 2023 research briefing, which she co-authored with Thomas Haskamp and Nils Fonstad. See the text version and related content at https://cisr.mit.edu/publication/2023_0601_DigitalTransformationMomentum_SebastianHaskampFonstad.MIT CISR research suggests that digital business transformations may be beginning to stal…
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Randy Bradley reads MIT CISR's May 2023 research briefing, which he co-authored with Barb Wixom and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2023_0501_InternalDataSharing_BradleyWixomBeath.Organizations with advanced internal data sharing—the ability to easily exchange data assets enterprise-wide—b…
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