최고 Marketing Tea 팟캐스트 (2025)

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Sarah Hartland: Stop Misusing Demand Gen and Start Standing Out 41:22

11일 전41:22

41:22

"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand a…

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Aurora Starita: Does AI belong in technical content writing? 48:55

17일 전48:55

48:55

Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the g…

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John Connolly: Operations to Marketing | Tea Time with Tech Marketing Leaders 48:56

17일 전48:56

48:56

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transacti…

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George Kamide | Flip the script on GTM 59:48

17일 전59:48

59:48

"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market…

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206: Stop Hiding! Overcoming the Fears Of Being Visible Online 16:37

약 1년 전16:37

16:37

You can create the most amazing yoga business but if no one knows about it there is really no point. One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business. But there is one problem…

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Theresa Potratz: Treating The Job Hunt like Demand Marketing 43:14

약 1년 전43:14

43:14

"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, …

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Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging 49:58

약 1년 전49:58

49:58

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a gue…

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205: Why Most Online Yoga Course Creators Don't Hit Their Sales Goals 40:37

약 1년 전40:37

40:37

I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you. Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe …

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204: The Profit-Making Blueprint Yoga Teachers Need for 2025 33:38

약 1년 전33:38

33:38

What if I told you that everything you’ve been taught about making money as a yoga teacher might be holding you back? This isn’t about working harder or following outdated advice. It’s about transforming how you approach your business, shifting your mindset around money, and taking actionable steps that work in today’s online world. Here’s why you …

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Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders 1:03:44

약 1년 전1:03:44

1:03:44

Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. Thi…

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Taryn Talley: Playing the Long Event Marketing Game for Big Rewards 48:20

약 1년 전48:20

48:20

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driv…

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Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con 53:22

약 1년 전53:22

53:22

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the import…

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Vladlena Mitskaniouk: Whatever it Takes to See Start-up Success 56:35

약 1년 전56:35

56:35

Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools…

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Anita Moorthy: Brand Building for budget-conscious start-ups 55:52

약 1년 전55:52

55:52

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, ins…

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203: Why Your Yoga Content Isn’t Converting and Easy Fixes for Better Engagement, Leads, and Sales 25:20

약 1년 전25:20

25:20

Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone! In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your i…

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202: The Strategy that Converted at 40% and Made $120k in Online Course Sales 24:56

약 1년 전24:56

24:56

What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teachin…

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The Art of Aligning Sales and Marketing: Insights from Clark Barron 1:08:32

약 1년 전1:08:32

1:08:32

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importa…

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Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway 59:42

약 1년 전59:42

59:42

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple dec…

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201: Next Level CEO FREEDOM Unlocked: How I built my dream home in Bali, took four months off and still made sales on repeat! 36:41

약 1년 전36:41

36:41

What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy. We’ll explore why giving yourself more time is essential, how to stay gro…

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Building Trust and Credibility Through Innovative Marketing Strategies 1:00:52

약 1년 전1:00:52

1:00:52

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.…

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Nadia Milani: How Marketing Can Contribute To Achieving Business Goals 1:00:41

약 1년 전1:00:41

1:00:41

In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experien…

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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:53

약 1년 전1:07:53

1:07:53

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…

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The Art of AI Content Creation with Cybersecurity Expert David Mundy 1:07:54

약 1년 전1:07:54

1:07:54

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…

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200: Online Yoga Course Pitfalls: Avoid These 4 Common Launch Mistakes! 21:41

약 1년 전21:41

21:41

About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business sk…

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Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:58

약 1년 전1:04:58

1:04:58

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…

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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach 1:04:57

약 1년 전1:04:57

1:04:57

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…

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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:49

약 1년 전1:01:49

1:01:49

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…

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The Art of Connection: Evan Patterson Insights into Effective Marketing 1:01:50

약 1년 전1:01:50

1:01:50

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…

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199: How To Turn $5k Months Into $10k Months 18:52

약 1년 전18:52

18:52

What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you ne…

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198: The #1 Way to Nurture Yoga Student Relationships 18:50

약 1년 전18:50

18:50

Nurturing Relationships and Growing Your Yoga Business 🌟 In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover…

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197: Sales Slowed? 3 Strategies For Your Yoga Business 30:18

약 1년 전30:18

30:18

Sales Slowed? 3 Strategies for your yoga business. Let’s explore 3 ways to step up sales in your yoga business! 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills…

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196: 6 Steps To a Six-Figure Online Yoga Business 45:38

약 1년 전45:38

45:38

Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry. Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accele…

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:10

약 1년 전55:10

55:10

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …

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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow 55:09

약 1년 전55:09

55:09

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …

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Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:35

약 1년 전51:35

51:35

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…

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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success 51:34

약 1년 전51:34

51:34

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…

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Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:53

약 1년 전49:53

49:53

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…

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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points 49:52

약 1년 전49:52

49:52

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:24

약 1년 전1:00:24

1:00:24

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…

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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled 1:00:23

약 1년 전1:00:23

1:00:23

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…

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195: Cultivating an abundant yogipreneur mindset 21:36

약 1년 전21:36

21:36

There’s one thing that's super important when it comes to making money and that's your money mindset. It's important to be intentional about this and to commit to improving your relationship dynamics with money. This relationship dynamic must be seen as a flow of giving and receiving. It's not just a one-sided relationship where you take, take, tak…

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:53

약 1년 전1:01:53

1:01:53

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing

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#148: The Holy Grail of Web Design and Development with Adam Aragon 1:01:54

약 1년 전1:01:54

1:01:54

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing저자 Kerry Guard

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194: Yoga Marketing Trends: What’s Hot in 2024 51:02

약 1년 전51:02

51:02

Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024. In This Episode: The Future of Yoga Marketing: Discover what's working and where to focus…

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193: A Roadmap To Yoga Business Success: Goal Setting for 2024 35:22

약 1년 전35:22

35:22

Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year? In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so…

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192: How to prepare yourself for your best year yet in your online yoga business 28:40

약 1년 전28:40

28:40

In this episode we are sharing our 4 step end of year review ritual. We've had the most incredible year at Digital Yoga Academy and we want to bring all the good energy to you as we prepare for the year ahead. We recommend you carve out some time for this one- create a sacred environment, grab your journal, stop and start, and get involved. Happy n…

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191: The proven 3-step process to create authentic messaging that attracts your ideal yoga students 24:48

약 1년 전24:48

24:48

Ready to attract your ideal students and grow your yoga business online? Join us as we delve into the crucial step of defining your ideal students. Discover how to understand their desires, challenges, and aspirations on a profound level. In this episode, we go beyond demographics and explore the power of connecting with your audience on a personal…

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190: Scared to teach yoga online? 6 common fears and how to overcome them. 27:40

약 1년 전27:40

27:40

Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice. I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course! In this episode I share 6 common fears when it comes to …

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189: How to bring more of YOU into your messaging and yoga brand! 16:13

약 1년 전16:13

16:13

Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging. In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your pers…

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188: How to break through your limiting beliefs and cultivate a successful yogipreneur mindset 35:05

약 1년 전35:05

35:05

The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that s…

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