최고 Lesli Peterson 팟캐스트 (2024)

1
Tips for Using AI in Each Blogging Stage 31:46

1d ago31:46

31:46

Send us a Text Message. Remember our series on the 7 blogging stages? In this episode we are talking about ways to use ChatGPT in each of those stages! THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebo…

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Pivots and Perspectives: Navigating Change with Jenny Flaming 58:28

5d ago58:28

58:28

Send us a Text Message. In this episode I chat with Jennie Flaming , owner of https://www.ordinary-adventures.com/ and host of two podcasts: Alaska Uncovered Podcast and Washington State Hiking Podcast. Jennie has been a successful regional blogger for 8 years, and like many of us she was impacted by HCU. She told me, "I don't have a success story.…

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Blogging by Enneagram: Tips for Every Type (Do this with your audience, too!) 22:17

7d ago22:17

22:17

Send us a Text Message. I love personality tests, including the Enneagram. I thought we'd have a little fun today talking about strengths and weaknesses in your blogging business, for each type. It may be close to the truth... maybe not. I'm not an expert. But it's still fun. I'd like you to also think about how you might be able to do something li…

1
High Performance Habits for Bloggers 9:23

8d ago9:23

9:23

Send us a Text Message. I'm sharing Brendon Burchard's High Performance Habits (Cliff-notes version) and applying those standards to bloggers. Here are the books I mention in this podcast episode: High Performance Habits: How Extraordinary People Become That Way The Alchemist: A Fable About Following Your Dream Marcus Aurelius - Meditations Atomic …

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5 things bloggers need to STOP doing (especially the established ones!) 18:58

12d ago18:58

18:58

Send us a Text Message. Someone recently asked me for some "motherly advice" for OG bloggers who are struggling sine Google-gate. I needed to think about it... but after a few days I've narrowed that advice down to five things that established bloggers (or new ones!) need to STOP doing. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional…

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8 places to find ideas for your next article 20:16

14d ago20:16

20:16

Send us a Text Message. Do you want to expand a persona (or create a new one?) Here are 8 places to get ideas that will resonate with your audience. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.…

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Target Audience vs. Personas vs. Topic Clusters 18:13

16d ago18:13

18:13

Send us a Text Message. I loved this question that came out of the membership workshop last week. In fact, I loved it so much that I decided to make an entire episode about it. If you're thinking that the sound is a little different today - you're right. I did not have a mic for this one... but trust me, it's still worth listening to! THE INSIDER M…

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Is Your Niche Too Big or Too Small? How To Get It "Just Right" 16:59

19d ago16:59

16:59

Send us a Text Message. This exercise can work for new bloggers just getting started... or OG bloggers who have been around for over a decade. And the truth is, now that Google is crap-tastic... niching down is even more important. It allows you to grow your revenue-per-reader, even offering prosperous opportunities for low-traffic pages. THE INSID…

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The power of communities with Amiyrah Martin (corrected) 51:28

19d ago51:28

51:28

Send us a Text Message. ** Update** I noticed that my podcast software cut off the last half of this interview that came out last month... and it's such great information that I wanted to correct the error and move it up in your feed for you to listen to the WHOLE thing, again! Am I allowed to have a favorite episode? Because this just might be it.…

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FOMO is Real So Make It Work For Your Product Sales 14:54

20d ago14:54

14:54

Send us a Text Message. Using urgency and scarcity is super important when it comes to optimizing your sales efforts. Here are some ideas you can use in your quarterly campaigns. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging e…

1
Listen If You're Struggling With Burnout or Thoughts of Failure 19:41

22d ago19:41

19:41

Send us a Text Message. Fear of failure... burnout... these things are real. I'm sharing times I felt them, and what I think the right mindset is when your in the thick of it. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging ever…

1
4 Paradigm Shifts You Need To Make This Weekend 14:00

24d ago14:00

14:00

Send us a Text Message. If you're going to recoup lost revenue then you need a fundamental change in your approach. These are the four areas I'd love you to consider. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! htt…

1
6 Headline and Subject Line Prompts That Work 10:06

28d ago10:06

10:06

Send us a Text Message. I love to collect prompts for headlines and newsletter subject lines. Today I am sharing six of them with you, from my beloved teacher, Joanna Wiebe. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyd…

1
Game Theory & Blogging: Nice Guys Really Do Finish First 13:51

30d ago13:51

13:51

Send us a Text Message. It seems like more and more bloggers are reluctant to share ideas, lessons, contacts, etc. Maybe because of the toll being taken on the industry right now. But the mathematical model called Game Theory actually says this isn't the case! It's better to cooperate... better for you and the industry at large. I go into this at a…

1
Book Marketing: Launch & Evergreen Strategies with Melissa Taylor 36:44

1M ago36:44

36:44

Send us a Text Message. Have you written a book - or thinking about one? Then you really need to put a book marketing plan together (or hire someone!) Melissa Taylor helps market books for authors, and she's sharing what book marketing is, who needs it, and whether or not you should hire someone to help you. Not everyone needs a helping hand. Melis…

1
5 Formulas for Communicating Your Product Story to Buyers 19:22

1M ago19:22

19:22

Send us a Text Message. Sales copy on a sales page, in an email or on social is really that thing that is teach and do and push through... kicking and screaming. It's just not my favorite. But I do it because it's so so important. Even so, a formula helps me get past my fear and into my reader's hearts. I'm sharing five formulas that can help you c…

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Selling Your Product on Auto-pilot (PDF included!) 17:15

1M ago17:15

17:15

Send us a Text Message. You can download the Product Sales Engine Workflow PDF here. I hope you'll join us for the bootcamp on April 23! THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/l…

1
Are Post Updates Still Worth It? 12:08

1M ago12:08

12:08

Send us a Text Message. I know - things are a little discouraging right now... but updating your posts should still be on your radar. We'll discuss why, and talk about a change in procedure. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business o…

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Strategic Synergies: Focusing on Fair and Focused Partnerships (principle 13) 14:46

2M ago14:46

14:46

Send us a Text Message. Blogging Manifesto Series: Principle 13 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 13 which is... We partner with brands fairly and strategically. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a…

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The Hidden Engine Behind Growing Rev-Per-Reader (principle 12) 11:15

2M ago11:15

11:15

Send us a Text Message. Blogging Manifesto Series: Principle 12 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 12 which is... We sell through email funnels. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blog…

1
Less Is More: The Power of Product Focus (principle 11) 13:50

2M ago13:50

13:50

Send us a Text Message. Blogging Manifesto Series: Principle 11 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 11 which is... We limit our product offerings. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blo…

1
Stop looking at RPM and look at this instead (principle 10) 13:50

2M ago13:50

13:50

Send us a Text Message. Blogging Manifesto Series: Principle 10 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 10 which is... We focus on maximizing revenue-per-reader through products and strategic affiliates THE INSIDER ME…

1
Business Gold: Why Email Addresses Are Your Marketing Treasure (principle 9) 12:11

2M ago12:11

12:11

Send us a Text Message. Blogging Manifesto Series: Principle 9 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 9 which is... We know that email addresses are our most prized possession. THE INSIDER MEMBERSHIP IS OPEN AGAIN! I…

1
Is It Still Worth Updating Your Content? (principle 8) 11:39

2M ago11:39

11:39

Send us a Text Message. Blogging Manifesto Series: Principle 8 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 8 which is... We regularly update our content. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blog…

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Now That Google Stinks, Is SEO Still Worth It? (principle 7) 14:26

2M ago14:26

14:26

Send us a Text Message. Blogging Manifesto Series: Principle 7 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 7 which is... We focus our SEO efforts on converting keywords THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a pr…

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Topic Clusters: The Art of Strategic Content Connectivity (principle 6) 15:19

2M ago15:19

15:19

Send us a Text Message. Blogging Manifesto Series: Principle 6 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 6 which is... We structure our content with Topic Clusters THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a profe…

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Do This, and the World of Blogging Becomes So Much Easier (principle 5) 17:05

2M ago17:05

17:05

Send us a Text Message. Blogging Manifesto Series: Principle 5 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 5 which is... We begin by understanding our audience's needs. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a pr…

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Network Like a Boss: Expert Tips from Jessica Sanders 47:30

2M ago47:30

47:30

Send us a Text Message. Jessica Sanders owns The Happiest Blog on Earth, co-owns the Disneyland with Kids podcast and Facebook group, and it am incredible networking genius! Jessica shares an incredible story about meeting a major Disney executive and how she handled it.... plus a 3-part networking framework and some tips and tricks! Grab your note…

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It's time to ask yourself if you've niched down enough (principle 4) 20:27

2M ago20:27

20:27

Send us a Text Message. Blogging Manifesto Series: Principle 4 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 4 which is... We niche down to secure focus, authority, and engagement. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If y…

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No More Shiny Pennies: Building a business that ignores the noise (principle 3) 21:30

2M ago21:30

21:30

Send us a Text Message. Blogging Manifesto Series: Principle 3 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 3 which is... We avoid chasing shiny pennies THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogge…

1
Finding your uniqueness in a crowded industry (principle 2) 20:10

2M ago20:10

20:10

Send us a Text Message. Blogging Manifesto Series: Principle 2 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 2 which is ... We harness our unique strengths and knowledge Your call to action in this episode is a self-assessm…

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The Secret Ingredient of Audience-Centric Success (principle 1) 14:22

3M ago14:22

14:22

Send us a Text Message. Blogging Manifesto Series: Principle 1 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 1 which is ... We remember that our mission is to serve I know it sounds cliche... maybe even boring. But I assure…

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Blueprint for Success (aka The Blogger's Manifesto) 18:12

3M ago18:12

18:12

Send us a Text Message. "Manifesto" is a loaded word, evoking images of revolutionary fervor, political movements, and sweeping social changes. But at its heart, a manifesto is just a declaration—a clear, public statement of intentions, opinions, or objectives. These 13 proclamations serve as a guiding light for bloggers seeking to make a meaningfu…

1
Opening Up To Creativity In Your Business 12:59

3M ago12:59

12:59

Send us a Text Message. I've been spending some time learning about the experience of creativity - which is not confined to the arts. I consider myself to be creative in my business dealings, for example. I share some Elizabeth Gilbert and James Clear advice to keep you motivated in your creativity even if Google is not playing nice. THE INSIDER ME…

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Legal considerations for bloggers with Danielle Liss 48:48

3M ago48:48

48:48

Send us a Text Message. Do you struggle to know what should go in a writer's contract or in your contract with a brand? What should be in your disclosure statement? Can you negotiate more money or less deliverables? We talk about all that and more with Danielle Liss from Businessese and LissLegal in this jam-packed episode. And... if you're conside…

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What can we learn from the 16 dominating Goliaths? 22:09

3M ago22:09

22:09

Send us a Text Message. Many people are talking about the recent HouseFresh article: How Google is killing independent sites like ours You may or may not know that there was a predecessor: How 16 Companies are Dominating the World’s Google Search Results I share with you some interesting insights from this original piece... how to leverage "ideas" …

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Product Idea Generation and Marketing with Marcie Cheung 35:52

3M ago35:52

35:52

Send us a Text Message. Marcie Cheung is the owner of Marcie in Mommyland, Hawaii Travel with Kids, and Hawaii Travel Spot She has several Hawaii travel guides on her site and on Amazon. And here's the thing - she is a marketing GENIUS when it comes to getting these guides into the hands of people who need them, picking (higher than you might imagi…

1
Should you update a post that is ranking? 8:56

3M ago8:56

8:56

Send us a Text Message. We recently had a reader who was hit by HCU... so she was nervous about updating the few posts that were still ranking for her target keyword. Here's my answer... THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of bl…

1
NewsBreak: More about the program & should you do it, too 20:01

3M ago20:01

20:01

Send us a Text Message. There were so many questions about NewsBreak that I decided to devote a whole episode to addressing them! We talk about contributors vs publishers.... backlinks and canonical links.... making money... the right type of content... and more. Thinking of becoming a contributor? I'd love you to use my link: http://creators.newsb…

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Product-based lead magnets with partners 11:38

3M ago11:38

11:38

Send us a Text Message. Many of you have a special product-based lead magnet to sell your products... and you have partnerships, allowing others to sell those products for you as an affiliate. Have you considered using a product lead magnet in those situations? Here's what that might look like. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a prof…

1
2024 Blogging Stats To Consider 19:44

3M ago19:44

19:44

Send us a Text Message. WPBeginner updated an old stats list for 2024... with some interesting findings! Here are a few that stood out to me, and that can validates a few things I'm doing and other info that might have me changing my tune. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE …

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7 lessons bloggers can learn from Taylor Swift 10:59

3M ago10:59

10:59

Send us a Text Message. Like her music or not, Taylor Swift is a business GENIUS! I'm not a Swiftie, but I love reading about her business endeavors... they never fail to inspire me. And for that reason, I give you seven ways that Taylor can be an inspiration to every blogger out there! THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional…

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I'm experimenting in my business with "news" and here's how it's going 22:07

4M ago22:07

22:07

Send us a Text Message. It's time to get curious about all the different ways to serve your personas and make more cash - especially with Google-gate wrecking havoc. Along with products... I am adding a new "service" to my readers and subscribers... daily news and newsletter content. Today I'm sharing exactly what I'm doing... how it's going... les…

1
Business growth alternative to a second (or third) blog 10:55

4M ago10:55

10:55

Send us a Text Message. Stage 7, Part 3.... with this episode we complete the 7 Stages of Blogging series! We discuss an alternative to "starting a new blog" as a means of growing your business. Of course it includes personas! THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Grou…

1
Your persona-based product grid is sanity saver 11:26

4M ago11:26

11:26

Send us a Text Message. We're in Part 2 of Stage 7, reviewing the 7 Stages of Blogging. It's here that you strategically plan your product offerings... a freebie and 3 offerings per persona, with various price points. THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where w…

1
Two things that can help you sell more products 6:27

4M ago6:27

6:27

Send us a Text Message. I can't believe that we are already on Stage 7 of the 7 Stages of Blogging! We're moving into some advanced product tactics here... and up first is info about two ideas to help you sell more. A full on strategy for your affiliate partners (no, sending them a link to use is not a strategy) and gathering testimonials. THE INSI…

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Aligning your content strategy with your product offering 9:44

4M ago9:44

9:44

Send us a Text Message. We're back to reviewing the Stages of Blogging, and today we're on Part 3 of Stage 6! After you've identified your audience needs, crafted a product, built a sales page and put your optimized email sales sequence in place, it's time to go back to building content... on your blog and on social... that aligns with this product…

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Even smaller blogs can land paid campaigns with Anna Cook 31:27

4M ago31:27

31:27

Send us a Text Message. Thrilled to have Anna Cook of Stuck On The Go with us today.... she's sharing some secrets to pitching and getting paid - even with a smaller audience! I have to admit, this is one of my favorite interviews, filled with tons of helpful insights. Anna is in travel... but I have to believe these tips and tricks can work for an…

1
Product lead magnets and sales funnels 8:15

4M ago8:15

8:15

Send us a Text Message. Today we’re diving deep into the crux of stage six in your blogging journey: the art of converting your viewers into customers! 🎯 CUSTOM PRODUCTS THAT RESONATE 🎯 First things first, let’s talk about product development. Are you crafting offers that truly resonate with your audience? Remember, the key to success is tailoring …

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Identify the needs and problems of your audience BEFORE designing a product 9:45

4M ago9:45

9:45

Send us a Text Message. It's time for Part 1 of Stage 6... and Stage 6 is all about PRODUCTS! Crafting Products that Resonate with Your Audience Welcome back to our Blogging Mastery Series! In today’s episode, we’re delving into the art of crafting products that truly resonate with your audience. Here’s what you’ll learn from this insightful sessio…

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