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Marketing for Childrens Authors with Laurie Wright

Laurie Wright: Children's Author & Marketing Coach

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From kindergarten teacher to best selling author, my name is Laurie Wright and I help children’s authors publish and market their books for kids. We talk about productivity, strategies and tactics so that you can grow your impact, even if you only have a few hours a week. I share my biggest AH HAHS, my ups and downs, and I chat with other authors who are busy making their dreams come true. This show is for ambitious #wordnerds who want to make more sales and reach more readers!
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Ready for a Social Media SHORTCUT that will make your life so much easier!? Social media is a huge part of our lives and we want to be successful on it. But it's too easy to get stuck on the content creation hamster wheel of doom. This episode is your escape code from the doom... I can't believe it took me so many years to figure this out... which …
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Do you HATE social media? Or maybe just creating content for social? Today's show will help if you know you need to be there, but hate that thought of BEING there. We talk about a posting strategy you can use to create content that will engage your ideal audience, make your ideal audience feel pulled to you, gets more sales AND grow your audience! …
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Use any publicity you get to grow your traffic, and introduce them to you and your book/s. But how to get publicity? Today let's chat about how you can borrow traffic using a variety of publicity opportunities. TODAY'S SPECIAL! Use the Pitch Kit to get guest appearances, interviews and more! From today until the 25th only, get it for 50% off. Grab …
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Let's BUILD some traffic, on PINTEREST! It's one of the most under-utilized platforms for book marketing, because people think of it as being for crafters, or DIYers. But it's really an enormous search engine, with people searching for content just like YOURS. Have a listen to see if you want to give it a try. Support the show Ready to stop relying…
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Ever feel like your social posts are drowning in a sea of other social posts? That no one sees them, or maybe no one cares? Listen in today to hear about why sometimes it's more important to interact with other people, than post. Spend more time commenting, replying, and engaging than posting and you'll see a drastic improvement in the response you…
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🎶 On the seventh day of Christmas my true Laurie gave to me 🎁 A look at (most) of the social channels, to give you an idea of what they an all do for you as a childrens authors. How much time do you have? Do you WANT to be on social? Good questions to ask yourself before committing to all.the.things! Support the show Ready to stop relying on Amazon…
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🎶 On the sixth day of Christmas my true Laurie gave to me 🎁 A robust email list!! Every author's fav subject - haha... I'll never stop talking about the importance of an email list. #sorrynotsorry Support the show Ready to stop relying on Amazon for your sales? Join the Author Growth Hub for just $7저자 Laurie Wright: Best-Selling Children's Author & Publisher
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On the fifth day of Christmas my true Laurie gave to me 🎶 🎁 When an author first starts to work with me, we start FIRST on the metadata (listen to Day 1 of this series) and THEN we look at their book page! It's just that important. When you first start publishing, you don't know what you don't know, but once you know... it can be cringy. Have a lis…
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HOW do we get those super engaged fans? And why do we want them even?! Day 4 of the 12 Days of Marketing for Childrens Authors is all about creating and nurturing super ENGAGED FANS! You don't need to be viral or have millions of fans, but with just a few hundred SUPERFANS every book launch would be a success, and your book business would grow expo…
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On the third day of Christmas my true Laurie gave to me.... 🎁 You can have the BEST book, the most engaging content ever made in the history of engaging content, but if no one ever sees it then what's the point? This is a great way to burn out quickly. When you understand the types of traffic, how you can use them all to get more eyeballs on your b…
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On the second day of Christmas my true Laurie gave to me.... 🎁 Being an indie author is a lonely endeavour, if you try to do it alone! Grab some friends and listen to FIVE ideas that will make your book marketing easier. As discussed in the show --> A quick visual of a clean link. This is NOT a ‘clean’ link --> https://www.amazon.ca/George-Martins-…
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🎁 THROWBACK to 12 Days of Marketing 🎁 This series first came out in 2019 and it is STILL relevant and timely! If your book doesn't have these things in place, it will not sell well, period. Enjoy Day 1, all about Pre Marketing Get HALF OFF the Metadata course! >> Grab it here 👈 Support the show Ready to stop relying on Amazon for your sales? Join t…
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Books To Help Burnout: The Secret to Unlocking the Stress Cycle Mood Cure Podcasts To Help Glennon Doyle / burnout Andrew Huberman - Dopamine Episode Affirmation Workbook Positive Affirmations for SUPER Busy Women *** As a children's author, it's easy to get burnt out. You spend endless hours writing, editing, and publishing your work - many author…
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KidLit stack - July 19-26 ONLY Marketing your children’s books on social media is EASY, and a great way to make money, right? WRONG. Not only is it hard to keep up with ever changing platform rules and algorithms, you’re also competing against celebrities … clips of super popular shows like the Office… really funny people making reels and tiktoks a…
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Burnout is a very real problem for many people in creative fields and authors are not immune! When you're constantly pushing yourself to come up with new ideas, and the never ending to do list of regular life, never mind learning marketing & promotion - it's easy to feel overwhelmed and exhausted. When you feel like you're constantly running on fum…
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It can be tough to grow your book business during the summer months. Kids are out of school, people are on vacation, and it's hot outside! But that doesn't mean you can't make progress this summer. In fact, there are (at least) five easy things you can do to help your book business grow. 1) Make a plan and set goals for Q4 - the busiest buying seas…
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Listen and hear how you can increase your book profit's as soon as today ✅ What you can do TODAY to increase your profits ✅ How to increase the amount of every sale ✅ Think about THIS before you publish your books Support the show Ready to stop relying on Amazon for your sales? Join the Author Growth Hub for just $7…
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Ready to break your social media chains?! This is for all the authors out there who have a true love/hate relationship with social media - you can create content ONCE and be done. Purchase Lazy Social Media MAGIC for the launch price here Support the show Ready to stop relying on Amazon for your sales? Join the Author Growth Hub for just $7…
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Hear about two wonderful books if you interested in really amplifying your social presence by going VIRAL! Brendan's book details how to think about content creation in a new, smarter way, as opposed to the more common 'common sense' model that doesn't work Books by Brendan Kane: One Million Followers: How I Built a Massive Social Following in 30 D…
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Are you ready for this? This is the first of 3 episodes that will RELEASE you from the chains of social media! (unless you like them, in which case this is not for you) Join the Marketing for Childrens authors FB group! Support the show Ready to stop relying on Amazon for your sales? Join the Author Growth Hub for just $7…
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Listen to the fifth most downloaded episode of 2021! Be strategic during your social media time! Four tasks for children's authors to do daily to curate your feed, build and improve relationships, and grow a reader community. This is a repeat of last week's activities because you don't need anything new right now! Support the show Ready to stop rel…
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Listen to the 4th most downloaded episode of 2021! Where are all the people?! You know you need traffic, but where do you find the people... In this episode Laurie shares where to find traffic, how to know what to post, and how to think more strategically. Want to talk more about traffic and book marketing? Join the Marketing for Childrens Authors …
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Listen to the third most downloaded episode of 2021! Have you ever wondered why you're getting NO RESULTS from your book marketing activities, even though you're doing exactly what everyone else is?! You'll want to tune in to hear the reason why, in the third and final episode in the TRAFFIC series. Join Laurie as she shares a new way to think abou…
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The number one most downloaded episode of 2021! Something we all hear often from authors is that they don't know where to start, which is what keeps them STUCK! Overwhelmed with analysis paralysis- because they technically KNOW all that they should be doing, but they just don't know HOW to get started. Last week Laurie shared an overall book market…
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Have you ever just wanted to know what it takes to have a solid book marketing system? If YES, then this is for you! Join Laurie for the BIG PICTURE overview of an excellent book marketing system, specifically for childrens authors. Website template I talked about Support the show Ready to stop relying on Amazon for your sales? Join the Author Grow…
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Written by Becca Syme, 'Dear Writer, You Need To Quit' isn't specifically written for childrens authors, but is definitely still applicable. This book is part of a whole "Dear Writer' series which is a very cool premise. This one has 15 chapters on things you should QUIT, and those are bookended by 'The Bad news' at the beginning and 'The Good News…
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Welcome to Season FOUR! Over the past 3 years we've done a variety of things on here.. we started with interviews and spent over a year listening to interviews with other indie authors of varying experience about how they made it happen for themselves. Then we started to have more specific topics on the show, and I went looking for guests who could…
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Struggling to find new readers and make sales? You might need to back up a few steps and think about how you're getting traffic. The basics of book marketing are: turn the traffic you have into a captive audience, engage and connect with them, and ultimately convert them to loyal fans (and paying customers). Here are four ways you can borrow someon…
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Join Laurie as she shares 5 actionable tips to be more productive when you're online. Will these tips help you write or sell your books? NOPE. But they WILL help you to spend less time sorting emails less time wading through posts from people that bring you down MORE time on what matters! Childrens authors! Spend 10 minutes a day this week and clea…
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The truth is, the shine usually wears off of running a book business, sometime after you publish, and when you realize how much work the marketing is. In this show you'll learn the 5 TOP things you can do on a weekly basis, that will always work to move your book business forward. And by moving it forward, you can banish the boredom, and stay motiv…
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How do you act when you go to a party? Do you hover in corners, eye cast down, making sure not to cross anyone's path? Or do you mingle a bit, shake hands, make eye contact and say 'hello'? Believe it or not, social media is just like a party! And Facebook groups are someone else's party. Have a listen to today's episode to make sure you're not bei…
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Imposter Syndrome. Not sure my HBa in Psych (15 years ago) qualifies me to speak about this issue.... but it's something that many authors struggle with - especially Indie authors who haven't got an 'official' publisher behind them validating their story. This episode isn't the ultimate guide on the perfect ways to overcome your self doubts and bru…
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Join Laurie as she gets to know author and publicist Jane Owen. Jane was able to PIVOT last year, and instead of feeling sorry for herself (for not * too* long) she set to work working a lifelong goal happen. Find Jane's book here on her website, and connect with her on instagram here and here! Support the show Ready to stop relying on Amazon for y…
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What matters when it comes to analytics? Author and metrics expert Brandi Johnson is here again, walking us through what's important to track when it comes to metrics, and what we should DO with that information! Share with a friend Website metrics, social media metrics, email analytics --> what's the most important part of all of these? Brandi bre…
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Author and publishing coach Lene Dybdaul chats with Laurie about money making activities authors can do. Share with a friend Lene shares her tips for book marketing... she suggests planning in advance and building an audience even BEFORE your book is published, so that you can launch your book to a waiting audience. #smart A congratulatory SHOUT OU…
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Take a common HACK and make it work for you! You've likely gotten this weird FB message from a friend of yours, I've had them from my 80 yr old aunt, my tech savvy cousin in law, and another author.... it's a YT link and just one single sentence... listen now and then tag me when you make your hooky post! @lauriewrightauthor Join the fun on Faceboo…
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It’s almost here and I am NOT prepared! Who’s with me? Today on the show I’m sharing quick content ideas you can put into action with very little preparation. I know I LOOOVE a good social script, it doesn’t get any easier than plugging in a pre-written post, does it? If you want: 3 social post scripts 6 Valentines’ related ‘sign offs’ - use in ema…
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I made you something! Something to help cut through the noise of what you think you *should* be doing, that outlines all the things you NEEd to be doing, to market your book for kids. I made it to cut through all that NoisE you see online. Here’s what you actually NEED to do: You need to create valuable content , consistently. You need a place to g…
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The Kidlit creator stack has been on my mind all day, and I had to share about it because it’s gone in just a week! But that got me thinking about all the other resources out there in the wild that you might enjoy as well. From zero dollars to $800 there is a range in here, but all are worth exploring! First off, decide what you need help with the …
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Join Laurie as she shares 10 actionable tips to get you up and running with book marketing! Take these ten tips and get GOING! Practice your elevator pitch, know your numbers, build an author network and MORE! Links mentioned: Marketing for Childrens Authors group on Facebook Support the show Ready to stop relying on Amazon for your sales? Join the…
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Join Laurie as she chats with Tonya Duncan Ellis, author of the award winning, best selling Sophie Washington children's books series. Tonya's books recount the adventures of a precocious African American preteen from Houston, TX and her diverse group of friends. Each funny and heartwarming story teaches lessons about friendship, responsibility, tr…
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You’ve seen others make it look so easy. You’ve tried doing it yourself a few times, but it never seems to go to plan. Every time you get close to figuring out your book marketing, something goes wrong. Maybe you run out of steam. You get distracted.... ...maybe there’s a pandemic and all your kids are home and you can’t concentrate because the wor…
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It's time to get OFF the hustle train! Why not approach your book marketing with playful curiosity instead? Maybe it's just me, but in the past I've approached my book biz with a huge 'hustle' energy and in 2021 I want to not do that anymore! Did I really sign up for 5 New Year's challenges? Have a listen and see if you can relate. Important Links:…
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Becky is a super successful children's author by anyone's standards. Her advice for new authors? Set a time to write each week as if it a doctor appointment - just do it! Listen and get to know, her story and find out what she's planning next. Contact Info: Becky Cummings www.authorbcummings.com Support the show Ready to stop relying on Amazon for …
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