Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!
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Summer Check-In: Lessons, Laughter, and What’s Coming Next
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9:28It’s the end of July - and this episode is your behind-the-scenes peek at life, business, and everything in between. I’m sharing a real, unfiltered recap of my summer so far - from unplugging in Maui and our big family reunion, to launching Canva Camp and locking in 5 new speaking gigs for 2025–2026. 🎤🌴 You’ll hear: What’s working in real estate co…
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Summer Sprint Part 2: Halfway There: Make 2025 Count! (with Marguerite Martin)
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55:10In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so yo…
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Summer Sprint Part 1: Brand Clarity for Realtors (with Christine George)
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47:11Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market. You’ll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create …
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From Community to Closings: How Small Actions Grow Big Business (with Amy Karol)
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34:52How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working wi…
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Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I’m pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you’ve been curious, this is your sneak peek! 🎉 Watch the full webinar with the slides …
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Meta Ads for Realtors: When to Boost, What to Budget, and How to Win (Interview with Annalisa Povlock)
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28:49Confused about Facebook and Instagram ads? You’re not alone — and this episode is your shortcut to clarity. Katie shares a sneak peek of one of our most popular #GetSocialSmart Academy trainings: Meta Ads, Right Time, Right Strategy, featuring guest expert Annalisa Povlock 🎯 Wondering things like: ✔️ Should I boost a post or run an ad? ✔️ What’s a …
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How This Realtor Gets 50% of His Listings from YouTube (Christian Walsh Interview)
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34:39This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube! 🎥 Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listi…
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In this quick episode, I’m coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up. Here’s what I cover in this behind-the-scenes check-in: ✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSm…
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🎙️ AI for Real Estate: Game-Changing ChatGPT & Canva Hacks You Need to Know
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17:42AI is transforming how real estate professionals market their business, save time, and boost efficiency. In this special episode, I’m trying something new—bringing you two of my latest YouTube videos, back-to-back, all about ChatGPT, Canva, and AI for real estate! You'll learn: ✅ How to use ChatGPT for listing descriptions, social media, and client…
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BONUS: How to Build a Thriving Business Without Burnout: Boundaries, Productivity, and Scaling Strategies
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1:06:09Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You’re not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn’t have to be this way! In this episode of The Katie Lance Podcast, I’m sharing game-changing strategies to help you…
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How to Build a Thriving Business Without Burnout: 3 Game-Changing Strategies to Scale Smarter
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11:28Struggling with burnout while trying to grow your business? In this episode, I’m sharing three game-changing strategies to help you scale smarter, not harder. You’ll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around.…
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Instagram Marketing Trends in 2025 – What Entrepreneurs Should Focus On
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22:48Instagram is evolving faster than ever, and if you’re an entrepreneur, real estate pro, or content creator, you need to stay ahead of the trends to grow your brand and business in 2025. 🚀 In this episode, I’m breaking down the biggest Instagram marketing trends you should focus on this year, including: ✅ How AI is shaping Instagram marketing and wh…
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Social Media is Rented Ground: Navigating Change and Building Momentum for 2025
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14:22In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by fo…
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Setting Your Business Goals for 2025: What Entrepreneurs Need to Know
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21:43Are you ready to set your business up for success in 2025? In this episode, we dive into the essentials of goal-setting for entrepreneurs. From reflecting on 2024 to breaking down big goals into actionable steps, I’ll share tips, tools, and strategies to help you create a plan that inspires progress and purpose. Whether you’re a seasoned business o…
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Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie’s Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you’d like to see any of the products I’m talking about you can watc…
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Gratitude, Holidays, and End-of-Year Social Media Success
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8:59As the year comes to a close, it’s the perfect time to reflect, recharge, and plan for what’s next! In this episode, I share what the holidays mean to me, my favorite social media tips to start 2025 strong, and exciting opportunities you won’t want to miss, including the Mastermind waitlist and our Academy sale. Let’s finish the year with gratitude…
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Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we’re diving into the power of building connections and nurturing a positive, supportive space in both business and life. Plus, we give you a sneak-peek into our 2025 plans — with a f…
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Feeling overwhelmed with social media (and life?) You aren’t alone! In my latest podcast, I share some insights from a recent training we did on this very subject. I also share some personal thoughts after celebrating my (gulp) 49th birthday. Hint, I am excited to be flying into the last year of my 40s! Lastly - we have some exciting news, this wee…
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Kindness Counts | Navigating Social Media in Uncertain Times
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18:02Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times. Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in…
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Special Episode: Content Creation Masterclass | Katie Lance Keynote #ICLV
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16:17In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have ne…
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There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, “Their mediocrity is our opportunity.” In this episode, I go behind-the-scenes into my …
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Why Longer Content Wins: July Reflections and Announcements
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14:55Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icon…
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In the Room Where It Happens: Insights from Mike Ganino's Mike Drop Era Retreat
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38:32Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino’s Mike Drop Era retreat in New York City. I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event…
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Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielanc…
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Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month. I am also excited to also share some ‘wins’ for the month, what I am reading and specifically, this episode - I am going to encourage you to find th…
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Grab a cup of coffee and let’s chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard! I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mast…
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Happy March! Grab a cup of coffee or your favorite beverage and let’s catch up! In this episode I share what I’m listening to this month, what I am reading, how I am tracking ‘wins’ this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what’s next in 2024! Would love to hear from you if you …
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Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I’m reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielance Additional links: Instagram Challenge: katielance.com/challenge Instagram Masterclass: kati…
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Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts! Subscribe to our YouTube channel here. Signup for the #GetSocialSmart Academy before the end of January: katielance.com/acade…
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End of Year Update and How to Nail Your 2024 Social Media Strategy
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17:19Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective. Learn how to implement a 2024 social media strategy by using the following tips: Content is King: Dive deep…
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In this episode, I’m thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAI’s ChatGPT, enlightening…
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Katie Lance at Inman Connect #ICLV | ChatGPT and AI for Real Estate
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5:15In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next …
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YouTube Strategies for Real Estate: Interview with Julie and Eric Ziemelis
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51:44Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona…
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Social Media Rule Breakers | Katie Lance and Chelsea Peitz
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45:51Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled succes…
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Mastering Mindset for Video Marketing Success: Interview with Karin Carr
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37:43In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses. Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of ju…
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How to Build a Compelling Real Estate Brand | Interview with Post & Beam Creative
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38:13Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the worl…
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Marketing Mastery and Leadership Lessons with Katie Lance: A Journey into Entrepreneurship
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33:43This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie! In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the wo…
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Getting On Camera: Expert Video Tips for Real Estate Agents | Interview with Melanie Galea
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36:33Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years. During their conversation, Katie an…
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In this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others. During our conversation, we discuss the importance of c…
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Authenticity in Action | Interview with Stephanie Chumbley
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27:16In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business. Stephanie shares her insights and experience in usi…
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Your Communication Superpower: Active Listening with Katie Lance and Leslie Appleton-Young
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55:12Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we’ll explore the concept of active listening and how it can be applied to social media interactions. You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as …
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Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023. You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I저자 Katie Lance
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Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more! We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare lik…
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Have you ever wondered what it would be like to work with your spouse or partner? In this week’s episode, I chat with my partner in life and business - my husband Paul Lance! We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons lear…
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Being Authentically Yourself | Interview with Lynda Gill
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39:20Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this! In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her bu…
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Recently, we celebrated our 10-year business anniversary with a special Facebook Live! This is a replay in case you missed it. The entire month of October had us celebrating and reminiscing, and this Facebook Live was a great way to cap off the month! Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, …
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YouTube and Instagram Reels Strategies for Real Estate | Interview with Chavi Hohm
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37:55Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I’m excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live. Chavi is co-founder of Team Diva Real Estate. Team Diva Real Esta…
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How to Grow Your YouTube Channel for Real Estate | Interview with Christian Walsh
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28:06Have you been wanting to grow your real estate business through YouTube but weren’t sure how? I recently had the pleasure of interviewing long-time #GetSocialSmart Academy member, Christian Walsh. Over the last two years, Christian has grown his YouTube channel to more than 16K subscribers and has impacted his business in so many ways. As Christian…
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Real Estate Marketing and Branding | Interview with Linda O'Koniewski and Christine George
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42:01In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O’Koniewski and Christine George! Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer E…
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Be a Lifelong Learner | Interview with Nora Lynch Smith
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33:18I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more! Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top pr…
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