A világ állandó változása és növekvő komplexitása mellett felmerülhet a kérdés, hogy a huszadik századi megközelítések mennyiben működnek egy nagyon más érában? A kérdés másik aspektusa, hogy a napról-napra változó környezetben a felsővezetők pedig hova forduljanak ha útmutatásra van szükségük? Az egyik lehetséges választ az úgynevezett design cons…

A digitális termékek soha nem készülnek el, ezért valójában a discoverynek is folyamatosnak kellene lennie. Ebben segíthet a continuous discovery.

2022 első epizódjában a service designeri mindsteről lesz szó, de a gondolkodás, amit alkalmazunk a service designban az alapjaiban ugyanaz egyébként, mint a design egyéb területein, a product designban vagy a business desigban. Abban hiszünk, hogy mindenki felhasználó Alázat: Nem a designer az expert, hanem a többi ember Journeykben gondolkodunk A…

A journey mapping már olyan területekre is beszivárgott, ahol korábban szinte elképzelhetetlen volt, konzervatív cégekhez, például bankoknál, vagy közműszolgálatoknál is egészen elterjedt. Ez a tendencia bár rendkívül pozitív, talán most érkeztünk el arra fejlettségi szintre itthon, hogy mivel egyre többen végeznek journey mapping jellegű tevékenys…

Az emberek által megélt élménynek csak egy komponense a digitális termékkel történő interakció, azaz van, hogy a UX alkalmazása önmagában nem elég. Az epizód szöveges változata.

Amit érdemes ellesni az IKEÁ-tól és amit nem. Az epizód cikk verziója elérhető itt.

A vásárlás érzelmi alapon, ismert viselkedési torzítások eredményeként jön létre, melyeket online és offline is kihasználnak a rafináltabb kereskedők. Az epizód bővebb szöveges verzióját az innovation design blogon olvashatod el.

Az üzleti életben folyamatosan döntéseket kell hozni, amit érzések helyett az okos vezető az adatok alapján tesz meg. Az adatok és kutatások köre viszont elég széles skálán mozoghat, nincs egyetlen ultimate research válasz minden üzleti kérdésre, helyette kutatási módszerek mixelése adhat stabil támpontot. A témáról bővebben ebben a cikkben olvasha…

Az empátia a desigben egy eléggé felkapott buzzword. A human centered design alapja a terméket használó ember megértése, ahhoz pedig, hogy megértsük, empátiára van szükségünk. Az epizód bővebb szöveges verzióját megtalálod az Innovation Design blogon.

Az üzleti modelleket mindenkinek illendő ismerniük aki termékek vagy szolgáltatások fejlesztésével, tervezésével foglalkozik, de csupán 10 perc alatt átláthatod, amire igazán szükséged van. Az epizód szöveges verzióját megtalálod az Innovation Design blogon.

저자 Justin Daab

Justin is joined by Thaddeus Wong, Co-CEO of @Properties (atproperties.com). Justin and Thad talk about employee and customer experience as a competitive advantage, using conversation as a framework for crafting a digital experience, integrating downstream services into the sales transaction, the growth of iBuyer organizations, and the emerging use…

Justin is joined by Anju Ahuja, Vice President Market Development and Product Management at CableLabs—the media tech innovation lab for the global cable industry. Justin and Anju discuss the joys, challenges, and opportunities of running a dedicated innovation practice within a larger enterprise (hint, it’s not always rainbows, unicorns and butterf…

Justin is joined by Andreas Mueller, of Bloofusion, to chat about the ins and outs of SEO, how it works and its history. They discuss the black-hat early days of getting found on the internet and how the tools, tricks and techniques for gaming the search engine system have evolved over the past 20 years. And Andreas offers his views on the use of c…

Justin is joined by Danielle Galmore of Questa Consulting. Danielle and Justin discuss ways in which applying design thinking methodologies to change the experience of working spaces can have a dramatic impact on achieving desired outcomes. They explore the cyclical importance of storytelling and prototyping as part of the greater business planning…

Justin is joined by a long-time associate, Matt Phillips of Phillips & Co., to explore the ins, outs and overall impressions of what makes a great ideation session. They explore the difference between ideation and traditional brainstorming, and how through structured exploration the techniques of ideation can be used to generate hundreds or even th…

Chris Arkenberg, Research Manager at Deloitte’s Center for Technology, Media, and Telecommunications, Skypes in to chat with Justin about the meteoric rise in eSports, the popularity of battle-royale-style gaming and its disruptive impact on the video game publishing industry. Justin and Chris weigh the impacts of generational and behavioral influe…

Nick Kokonas is co-owner of The Alinea Group, which includes the Michelin 3-star restaurant, Alinea, as well as Next, The Aviary, Roister and The Aviary NYC. They have also written and produced two award-winning books. Nick is the founder and CEO of Tock.com, a dynamically priced ticketing software for restaurants. Justin and Nick discuss using emo…

Justin sits down for a conversation with Maxwell Luthy of Trendwatching about using trend data to drive the innovation process, the demonization of consumer excess, the emergence of a-commerce, Super Human Resources and AI, Facebook’s consolidation of messaging platforms, and the dangers of making cross-cultural generalizations.Links: trendwatching…

Justin sits down for a conversation with Will Smith, founder of FooVR, about the past, present and future of VR, the intersection of narrative and innovation, and whether internet technology has moved the human race any closer to the intellectual utopia we were all promised in the 1990’s.Links: Foovr.com…

Justin and Justin invite a very special, well-dressed guest, Andy Crestodina of Orbit Media, to chat about conversion rate optimization (CRO), the idea and ethics of conveying scarcity in UX design, and the chances for Solid, the new Web ID standard by Tim Berners Lee, and whether it could form the foundation of a new privacy standard online. We al…

Following-up from the First Amendment conversation from Episode 9, Justin and Justin invite a very special guest, Chicago attorney, Lenny Gail of Massey & Gail, LLP, to provide a more nuanced and educated perspective on the issues of free speech. We discuss Alex Jones, Elon Musk’s 420 moments, and whether our Commander in Chief bears any legal resp…

Justin and Justin discuss Lollapalooza goers’ illicit use of GPS , the latest Android Pie update, the decline of Movie Pass, growth hacking, and whether our A.I. overlords will deliver us to personal freedom or ultimately turn us into batteries.LINKS:https://www.hypable.com/moviepass-is-doomed-thursday-night-outage-caused-by-lack-of-cash/https://ww…

Justin and Justin discuss two recent articles from the web about the latest arms race among chip makers to capitalize on the AI explosion, plus YouTube’s attempts to mitigate the effects of “fake news” on its platform. And finally, the Justins discuss 3 counterintuitive tips for a successful digital transformation.LINKS:https://arstechnica.com/gadg…

Justin & Justin talk about Europe's sweeping consumer privacy protection regulation, GDPR—what the EU says it is, what it's purpose really appears be and how it could have served it's stated mission more effectively had the EU applied a little design thinking in its drafting of the law.저자 Justin Daab

In this episode of Brilliant, Justin and Justin discuss the value of prototyping in the design process. They cover various levels of fidelity (low, medium & high), why you would choose between those levels and the relative value of each.저자 Justin Daab

Justin and Justin discuss Mark Zuckerberg’s testimony to Congress as well as reveal the first insights from Magnani’s soon to be released Gen Z study. Topics also veer into the future of retail experience design.MIT Study Link: https://www.theatlantic.com/technology/archive/2018/03/largest-study-ever-fake-news-mit-twitter/555104/…

The AI revolution is upon us. In this episode, we discuss AI, deep learning, and the impacts these technologies are beginning to have on business and innovation.저자 Justin Daab

Justin and Justin discuss the myth of overnight success, the three proven paths to disruptive innovation, and how half the Fortune 500 companies listed in 2000 have been replaced by market disruptors. And, as a bonus, they give their subjective opinion of Domino’s pizza.저자 Justin Daab

In this episode, Justin and Justin discuss Elon Musk’s appetite for failure as a key component of the innovation process, plus the resurgence of physical controls in a touchscreen-dominated world.Show notes:https://www.youtube.com/watch?v=wbSwFU6tY1chttp://www.spacex.com/https://ask.audio/articles/best-new-music-gear-from-namm-2018…

In this episode, Justin and Justin discuss the disruptive potential of an Amazon, Berkshire Hathaway, Chase healthcare offering. And, Chicago’s history of “dibs” chairs.저자 Justin Daab