Think becoming an astronaut is tough? Try breaking into the Fragrance and Flavor Industry! Here we talk about what it really takes to build a career in a very competitve world. Taste, Scent, Wellness, Business, Corporate. These are the words we use, but we speak about every industry and YOU. Don’t forget to subscribe to catch all the latest success stories.
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Discover the remarkable stories behind successful startups on 'How I Became...'. Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness. Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in ...
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Producer and podcaster Myke Hurley shares the story of how he became a full-time podcaster and discusses his tips for aspiring podcasters. Hosted at the Apple Store, Covent Garden in London.
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This is my back story of how I got started in biohacking and how I created the time-saving X Gym methodology, along with brain training hacks, nutrition hacks, and other health and fitness hacks to help people get fast and permanent results in their own health and fitness journeys.
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A frank discussion with me, Jason Burke on how it all started, turning a passion into a career and what's next for sneaker culture.
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Just a boy trying to become the next hokage of the most high kingdom? My name is Isaiah, and this is my journey into being God's best friend. I hope by telling my story, you find comfort and courage in yours. (Cover art by Nahil Naseer) Support this podcast: https://podcasters.spotify.com/pod/show/HowIBecameGodsBestFriend/support
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Hi all, I’m an Artist...capturing iconic moments from sport, film & music. I get asked a lot how it all started, this is my story
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№18 – How to Become a Fabric & Home Care Perfumer at Mane with William Levi-Valle
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Who is a Fabric and Home Care Perfumer? Meet William Levi-Valle, who holds this title at MANE, one of the global leaders in fragrance and flavor. William shares his journey, including choosing educational paths and career opportunities, and (we particularly like this) embracing international moves. He also discusses the importance of maintaining a …
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It's time to look at the mindset of perfumers who choose to work independently. Ilias Kakis answers Tanya's questions, providing insights into his 'whys', way of working and more. In this episode, you can also find out why modern ambergris is contaminated with plastic (yes, you read that right). Knowledge is freedom — choose for yourself how you wa…
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#32 - Tom Leung, MSc PhD [Undesigned Path], Founder, BenchSci
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In this episode of the How I Became podcast, host Kelly Yefet interviews Tom, the founder of BenchSci, who shares his journey from aspiring doctor to entrepreneur. Tom discusses the challenges he faced in academia, the importance of antibodies in research, and how he identified a business opportunity to help scientists find better antibodies. He re…
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#31 - Vivian Liu [Risk Taker], Founder, Mae (Making Auto Easy)
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We know Bumble, Tinder, and all the other dating apps... but what about a dating app for cars? OK, it's not exactly like that, but Vivian Liu, founder of Mae - Making Auto Easy is developing a match-maker tool for consumers to find the perfect car for them. An immigrant family, moving to Canada from China, watching her dad struggle as an entreprene…
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№16 – Biggest Perfumery Wedding with Jenna Troyli, Perfumer&Flavorist+
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We asked Jenna about all the details of the biggest perfumery wedding (as she calls the World Perfumery Congress). From inclusion to why she wore black (yes, it's still a wedding). More details in the episode. EPISODE LINKS: Previous Episode: Perfumer & Flavorist and the World Perfumery Congress with Jenna Troyli Perfumer&Flavorist+ Website: Visit …
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#30 - Suzanne Mason [Confident], Co-Founder & COO, Sprout Family
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Ready for a deep dive into the world of entrepreneurship, fertility, and breaking barriers? On this episode, we’re joined by Suze Mason, co-founder and COO of Sprout Family, as she takes us through her inspiring journey of launching a company with a mission to make fertility, surrogacy, and adoption care accessible to all Canadians through employer…
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#29 - Phillip Haid [A Better Leader], Founder & CEO, Public Inc.
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Phillip Haid, founder and CEO of Public Inc, discusses the concept of profit with purpose and how to embed social and environmental impact into business strategies. He shares his journey of convincing companies to embrace this idea, even in the face of skepticism and risk aversion. Haid emphasizes the need to transform capitalism to address societa…
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№15 – Creating Your Own Path in Perfumery with Fragrance Expert Karen Gilbert
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When an expert and educator like Karen Gilbert shares her expertise in mentoring and business creation, you can expect one of the best fragrance-related conversations to unfold. This is a truly special episode, and we hope you enjoy it as much as we have. Please make sure to check the links, including The Perfume Making Podcast which Karen hosts. S…
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#28 - Jaimie Harris [20 year, over night success], Founder and CEO of This Is J
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Jaimie Harris, the brilliant mind behind This Is J, a female-founded, made-in-Canada pajama and loungewear brand. If you’re not familiar, This Is J specializes in crafting ultra-soft bamboo pajamas, robes, loungewear, and cozy accessories that redefine comfort and style. The brand recently celebrated its 20th anniversary, and was proudly recognized…
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#27 - Tim Johnson [Failing Ahead], Head of Brand Partnerships at Blossom | Founder of Couply
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Tim Johnson, Head of Brand Partnerships at Blossom Social, shares his journey from being a startup founder to his current role. He discusses his experience at Wattpad, the app for readers and writers, and the rapid growth and acquisition of the company. Tim also talks about his failed startup, Couply, and how it has transitioned into a successful s…
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№14 – How to Found an Online Perfumery School with Isabelle Gellé
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Join us as we delve into the nosy, artsy, and hippy world of Isabelle Gellé, from discovering her fragrant ancestry to founding the Perfumery Art School UK. In today's episode, Isabelle will share: How discovering her legacy has influenced Isabelle's creative future. Why she sees nature as the ultimate teacher for crafting scents. Turning her calli…
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#26 - Laura Gabor [Canada vs USA Investing], Co-founder & COO, Ecologicca; Founder, What in the Tech
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In this episode of How I Became, I spoke to Laura Gabor. She is the co-founder & COO at ecologicca, the founder of What in the Tech, and avid investor and loves community building. We discuss her fundraising experiences in the US and how it compares in Canada, noting differences in risk tolerance and capital availability. She shares her journey wit…
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№13 – How to Become an Oral Care Flavorist at Givaudan with Solène Cauvin Wirz
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Ever curious about what an Oral Care Flavorist does? Do they only focus on flavors, or do scents play a part too? How do you even get into that field? Join us as Solène Cauvin Wirz from Givaudan breaks it all down and sheds light on her unique career. In this episode, Solène also shares some solid career advice based on her own journey: 1) Cherish …
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#25 - Anjali Dhaliwal [Shroomz & Business Planning], Co-founder & CEO @ Avo.
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"You determine what your life is. Everyone is going to be dealt bad cards. It's your choice on how you handle those." Anjali, co-founder of AVO, shares her journey in entrepreneurship and the founding of AVO, a copy trading platform for cryptocurrencies. She discusses the importance of financial literacy and how her upbringing and parents' emphasis…
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№12 – Becoming a Top-Level Flavorist with Andrea Albertino
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Welcome back to our podcast! Today, we're thrilled to sit down with Andrea Albertino, who is not only a senior flavorist at Esarom in Austria but also the Honorary President of the British Society of Flavorists. Andrea brings a blend of professional expertise and personal passion (fruit, you will understand later) to our discussion. Check Out These…
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#24 - Kaaveh Shoamanesh [Democratizing Privilege for the 99%], Founder & CEO @ Plaiced.
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Being the dumbest person in the room can drive success; Feeling Dumb and facing failures; How growing up with a mom with schizophrenia shapes your world; Taking Action and Tying Value to Purpose; Bootstrapping vs VC and staying true to your north star; These are just a few themes of this episode. Kaaveh shares his journey from Canada to LA and his …
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№11 – Who is a Fragrance Marketing Specialist? With Vicki Last from Carvansons
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Are you curious about the world of fragrance marketing? Ever wonder how real-world experience can trump classroom learning? Join us as we dive into a conversation with Vicki Last, a Fragrance Marketing Specialist at Carvansons, a global perfume and fragrance manufacturer. Vicki's Career pieces of advice from the episode: 1) Embrace Field Learning: …
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#23 - Drew Train [Make Good Money], CEO & Co-founder @ Oberland.
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Drew Train set up shop as Co-Founder and President of OBERLAND, the agency for purpose-driven brands, with Bill Oberlander in May of 2014. Previously, Drew started the social-good practice at J. Walter Thompson New York, called JWT Ethos. He now frames the go-to-market approach for OBERLAND and runs the business with purpose-driven marketing at the…
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#22 - Brett Willms [Is Pivot a Bad Word?], Serial Inventor, Founder @ Laetro.
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Brett Willms shares his journey as an entrepreneur, starting from a young age when he played a game with his mom to imagine things that should be there in the environment. His foray into problem identification. He developed a practice of coming up with ideas to make the world better, which became a formative practice. At Google, he learned about st…
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#21 - Emilie Schario, Founder & CEO @ Turbine. [The Risk Averse Founder]
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From Risk-Averse to Founder: Emilie's Career Journey The Importance of Customer Discovery Meet Emilie, CEO & Founder of Turbine. In this episode Emilie discusses her career journey and how she became a founder despite being risk-averse. She talks about her experience with Venture for America and how it helped her get into startups. She also shares …
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№10 – From IFF Scent Manager to Luisa Jo Founder with Franziska Josteit
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After more than 12 years in the fragrance industry, where she served in various roles at International Flavors & Fragrances (IFF), Franziska Josteit founded her high-end perfume brand, "Luisa Jo - Wild Perfumery." Here are some key pieces of career advice she shares in this episode: Talk to strangers: Discussions on a train can open up new industri…
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#20 - Naman Budhdeo, 4x Founder, General Partner @ Antler. [Fully Bootstrapped Turned VC]
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Naman Budhdeo, General Partner at Antler, shares his entrepreneurial journey and startup success. Growing up around two entrepreneurs, Naman was inspired to become an entrepreneur himself. His first four businesses were in the travel space, where he identified gaps in the market and built innovative solutions. He has had a fascinating journey, from…
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#19 - Megan Rafuse, Co-Founder Shift Collab. [Therapist turned CEO]
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Megan Rafuse, the CEO and Co-Founder of Shift Collab, is growing Canada’s largest online mental health practice that prides itself on being female and clinician-owned. Megan is an innovator in the mental health space and a winner of the 2023 Top 100 Most powerful women in the women’s executive network. With over 13 years of experience as a register…
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№9 – Perfumer&Flavorist+ and the World Perfumery Congress with Jenna Troyli
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Perfumer&Flavorist+ is a multifaceted media platform that not only provides updates on the Flavor and Fragrance Industry but also democratizes information within the field. In this exciting episode, managing editor Jenna Troyli shares insights into her journey, the role of P&F+, and highlights the upcoming World Perfumery Congress. Whether you're a…
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#17 - Kristen Gale, Founder and CEO of The Ten Spot. [Life at a 10]
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Kristen Gale shares her journey of starting and growing The Ten Spot, a trailblazing beauty bar chain. She talks about her inspiration for the business and how she combined elements of nail bars and high-end spas to create a unique experience. We discuss the challenges Kristen faced and the lessons learned along the way. Why she decided to transiti…
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#16 - Fatima Zaidi, Founder & CEO | Co-Chair #tech4sickkids. Well Rounded
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Meet the powerhouse, Fatima Zaidi, the founder and CEO of Quill Inc a full-service podcasting hosting platform and production agency that helps brands launch and amplify their voices through the power of podcasting. Fatima's vision and leadership have not only propelled her company to the forefront of the industry but have also earned her a spot in…
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In this episode, we explore the intersection of fragrance and artificial intelligence with Milan Pavlovic, a software engineer and fragrance enthusiast who founded Scentalytics. This startup has garnered attention in recent months for its work in utilizing data analytics and AI to redefine the norms of the fragrance industry. EPISODE LINKS: Try AI …
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№7 – Themed Parks and Museum Aromas with Liam R. Findlay
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Meet Liam R. Findlay, consultant at AromaPrime, where the science of scent meets the magic of storytelling. Founded over 50 years ago, AromaPrime has been dedicated to bringing themed smells to venues of all sizes. Today, as the use of scent as part of a multisensory experience becomes more common, Liam shares how fragrance can add another dimensio…
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#15 - Chris Carder, ThinData | Schulich Startups. Master Networker
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"I am your creator" Chris Carter, the executive director of the Office of Innovation and Entrepreneurship at Schulich School of Business, shares his journey and the growth of Schulich Startup. He emphasizes the importance of embracing challenges and the myth that entrepreneurs need to dispel. Chris also discusses the impact of selling a business an…
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#14 - Allen Lau, Wattpad | Two Small Fish Ventures. Learning Machine
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Alan Lau, the co-founder of Wattpad, lead one of Canada's largest tech exits to Naver at $660M. She shares his journey as a recovering CEO and his transition to post-CEO life. He discusses the challenges and stress of being a CEO and the need for recovery. Alan also reflects on his decision to start his new venture, Too Small Fish Ventures, and the…
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№6 – Essential Oils and Aromatherapy with Hana Tisserand
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In this episode, Hana Tisserand, co-founder and director of operations and communications at the Tisserand Institute, offers her guidance on navigating the world of aromatherapy. She shares tips on safe use of essential oils, providing insights into what to do and what to avoid for optimal well-being. EPISODE LINKS: • Tisserand Institute Website: h…
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🎙️ Empowering Entrepreneurs: Erica Pearson, Founder of Vacation Fund 🌍✈️ Erica Pearson, the visionary behind Vacation Fund, shared her journey - her entrepreneurial spirit, resilience, and the pursuit of a balanced life. Originally from the world of Capital Markets, Erica transitioned into the competitive arena of entrepreneurship, founding Vacatio…
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🎙️ Empowering Creators: Vitalii Dodonov, Co-Founder of Stan 🚀 Today, we're thrilled to welcome Vitalii Dodonov, the Co-Founder and Head of Engineering at Stan, to our podcast. Originally hailing from Russia, Vitalii's journey led him to Canada in 2014, where he brought his wealth of expertise from renowned companies like Deloitte and eBay into the …
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#11 - Erin Bury, Cofounder, Willful. Accidental Entrepreneur
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🎙️"Entrepreneurship is contagious" - Erin Bury, Founder of Willful Erin Bury, the accomplished female founder and co-founder of Willful, an innovative online platform revolutionizing estate planning in Canada. Erin, a mom of two, shares her inspiring transition from a career person with 15 years of experience in startups and small businesses to a d…
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№5 – Olfactory Workshops for UK Prisons with Mike O'Shaughnessy
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Our guest, Mike O'Shaughnessy, a Senior Lecturer in Graphic Design and Illustration at Liverpool School of Arts, shares insights into a unique project developed in collaboration with the prison education provider Novus. Over the past years, they conducted olfactory storytelling workshops in UK prisons. Join us as Mike explores the complex world of …
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#10 - Jaclyn Chen, Cofounder, Benepass. Confident Chameleon
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Embark on a captivating journey with Jaclyn Chen, the visionary co-founder and CEO behind Benepass, as she shares her story on the latest episode of the 'How I Became' podcast! Meet the trailblazer leading a revolution in flexible benefits, where Benepass ingeniously applies the pre-tax facet of health savings accounts (HSA) to lifestyle perks—all …
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№4 – How Smelling Improves Health with Dr. Michael Leon
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Professor Michael Leon, with over 35 years of research at the University of California Irvine, delves into the close connection between smells and memory. Discover the potential of olfactory enrichment in combatting dementia and improving other health conditions. EPISODE LINKS: • Michael’s Blog: https://stopmemoryloss.com • Memory Air Device: https…
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🎙️ Empowering Wardrobes: The Journey of Marley Alles, Solo Founder of Rax 👗 This on hits close to home. I had the privilege of mentoring Marley during her early days, guiding her through the ideation phase of Rax via an incubator rax was part of. Witness the evolution of an idea into a thriving business and gain insights into the journey of an entr…
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№3 – Smells Like Wellness: Nordic Organic Fair Experience
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Join Daniel and Tanya as they dive into the lively scene of the Nordic Organic Fair on this special episode. Does the fair, with 450 companies participating, live up to Tanya's olfactory expectations? Check the Fair Website: https://www.nordicorganicexpo.com Links to explore (in order of appeal): Checking safety of your beauty products: https://inc…
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#8 - Giancarlo Sessa, Co-Founder & CRO, Blade Air. Everchanging
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🎙️ Turning Passion into Canada's Leading IAT Business: The Giancarlo Story 🌿 In our latest episode, I had the pleasure of hosting Giancarlo, who used his friends love for tropical plants as an opportunity for an incredible business. This is not just a story of plants; it's a tale of questioning convention, disrupting a static industry, and defying …
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Join us for a fascinating dive into the world of olfactory art with an art historian, academic researcher, and Odeuropa project curator Sofia Colette Ehrich. We explore the captivating 'Nosetalgia' edition of Kunstlicht magazine and discuss the challenges of incorporating scent in museums. Get ready for an insightful conversation! Connect with Sofi…
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#7 - Bryan Gold, Cofounder & CEO, #Paid. The Creator Marketing Founder
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🎙️ From Solving a Problem to Revolutionizing Creator Marketing: A Conversation with Bryan Gold 🚀 In our latest episode of "How I Became," I had the privilege of sitting down with Bryan Gold, the Co-Founder and CEO of #Paid. #Paid is a game-changing creator marketplace where brands and creators seamlessly connect, collaborate, and measure their crea…
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Embark on a fragrant odyssey with Sai Kandalgaonkar, a Junior Perfumer at Keva. From studying in India to mastering the art in a French perfumery school and now crafting scents in the Netherlands, Sai shares her passion for perfumery as a form of art. Join us as she delves into her educational journey, the creative process, and her commitment to su…
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I had the pleasure of sitting down with Mitch Solway, explore his experience helping startups as a Fractional CMOs. Grappling with significant marketing challenges? Not ready to commit to a full-time VP of Marketing? This conversation is a goldmine of insights ⚱️ Mitch delves into the pivotal moments when marketing evolves into a top priority for a…
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Is your business VC-able? Meet Max Donsky, VC Analyst at IMPRESSIONS Venture. Today, let's talk all things VC (Venture Capital). Max, armed with an MBA from the tech epicenter of the world, Israel, now plays a pivotal role at IMPRESSIONS Ventures, on the hunt for exceptional fintech startups. What struck me most was Max's analogy of a VC partnershi…
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I'm thrilled to introduce our guest, Erica, a true force to be reckoned with in the world of social media and the CPG (Consumer Packaged Goods) industry. With a staggering 4 million likes on TikTok and a devoted following of 60,000 on LinkedIn, she's a true powerhouse, not only in building her personal brand but also in creating a delicious and hea…
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I'm absolutely thrilled to welcome Dan, the founder and CEO of KOHO, as our special guest on the 'How I Became' podcast. With a remarkable milestone of over 1 million customers and a passionate mission to revolutionize financial outcomes for Canadians 🇨🇦, Dan's personal journey is genuinely inspiring. In this episode, we dive deep into the incredib…
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#2 - Jared Kligerman, CPG Entrepreneur. A Jack of All Trade
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I had the pleasure of sitting down with Jared, a true entrepreneur at heart and a leading figure in the CPG (Consumer Packaged Goods) industry. He generously shared his remarkable journey, from spearheading an agency in the CPG space to taking the plunge into starting his own venture. Our conversation was a deep dive into the world of entrepreneurs…
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I spoke with Samia Syed about starting her first business, changing co-founders mid venture, and deciding to move on, feeling disconnected and using it as motivation to learn a new skill, growth mindset. We talked about working in the corporate world, and being a content creator and the frameworks to help her navigate this journey. OUTLINE: Here's …
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New Year’s health and fitness resolutions fail 97% of the time, but these four hacks will drastically increase your success rate!
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